# TrafficSigma https://trafficsigma.com/ Full canonical page content as clean Markdown, across every page family on the site: homepage, all ad-format and vertical landing pages, Solutions pages, every blog post in full, every glossary term, every case study, and author profiles. Legal pages are intentionally LINKS ONLY (see "Legal" below) - their body text is boilerplate with near-zero answer value at high token cost; fetch the page directly if you need the contract language. ## Overview **Launch in Minutes, Scale Worldwide** Reach new audiences and conversions with TrafficSigma, a global self-serve ad network built for performance marketers. Push, pop and Telegram traffic, moderated in minutes. ## What Is This Business? TrafficSigma is a premium performance advertising platform specializing in push notifications and pop traffic. We serve experienced media buyers who need: - **Granular optimization:** Micro-level bid adjustments, source-level control - **Premium traffic quality:** Vetted sources, anti-fraud protection, real users - **Expert support:** Dedicated managers who understand performance marketing Unlike broad-reach networks, we focus on quality over quantity. Our advertisers are typically running iGaming, Finance, or Nutra offers where traffic quality directly impacts ROI. ## How It Works ### For Advertisers 1. Sign up and fund account (minimum $300) 2. Create campaign: select format (Push, Pop, Domain Redirect, Native) 3. Set targeting: GEO, device, OS, carrier, plus advanced options 4. Choose optimization mode: Manual, Target CPA, or Performance Mode 5. Launch and optimize using Micro Bidding and source controls 6. Scale winners with automated whitelists ### For Publishers 1. Sign up and add your website/app 2. Get approved (fast moderation, approved within 24h) 3. Choose ad formats and implement tags 4. Earn revenue as ads are displayed 5. Get paid weekly/bi-weekly via multiple methods ## Ad Formats We Offer Focused format lineup for performance marketers ### ADS in Telegram ADS in Telegram device notifications to opted-in subscribers Stats: 206M+ daily impressions,248+ GEOs,from $0.005 CPC ### Push Notifications Native device notifications to opted-in subscribers Stats: 206M+ daily impressions,248+ GEOs,from $0.005 CPC ### In-Page Push Push-style banners inside webpages, no subscription required Stats: Works on iOS/macOS,bypasses browser restrictions ### Pop / Popunder Full-page ad opens behind or over active tab Stats: 219M+ daily impressions,CPM from $1.00 ### Domain Redirect Traffic from parked/expired domains, zero-click Stats: High-intent users,184M+ impressions ### Native Ads Content-style ads that match publisher look and feel Stats: Premium placements, higher engagement ### Calendar Push Notifications via calendar events (iOS specialty) Stats: Reaches iOS users,unique format ## Pricing Models ### CPC - Cost Per Click pay only when a user clicks Best for: Push campaigns, Testing new offers ### CPM - Cost Per Mille pay per 1,000 impressions Best for: Pop traffic, Scaling proven campaigns ### Target CPA - Set desired CPA system auto-optimizes to hit your target Best for: After initial testing, Hands-off optimization ### Smart CPM - AI adjusts bids per impression by conversion likelihood Best for: Maximizing conversions at scale ## Target Verticals We specialize in high-payout performance verticals - **iGaming:** Online casinos, sports betting, poker (our #1 vertical) - **Utilities/Software:** VPNs, antivirus, system cleaners - **Finance/Trading:** Forex, crypto trading, binary options - **Mobile Content:** App installs, mobile subscriptions - **Sweepstakes:** SOI/DOI lead gen, gift card offers - **Betting:** Get Traffic for your Betting Products - **Online Games:** Creatives for Gaming Push Ads - **Nutra:** Health supplements, weight loss, CBD - **Crypto:** Exchanges, wallets, Web3 and token offers - **E-commerce:** Stores, dropshipping and marketplace offers - **Dating:** Mainstream dating apps ## Who Is This For? ### Advertisers (Our Primary Focus) - **Experienced affiliates:** Know how to optimize, need quality traffic - **Media buying teams:** Managing multiple campaigns, need granular control - **iGaming operators:** Direct advertisers in casino/betting - **Performance agencies:** Running campaigns for brand clients - **Affiliate networks:** Buying traffic to distribute to offers ### Publishers - **Push notification owners:** Monetizing subscriber databases - **Website owners:** Entertainment, streaming, download sites - **Domain portfolio owners:** Monetizing parked/redirect traffic ## Key Platform Features Advanced features for performance marketers: ### Optimization Tools (Core Differentiator) - **Performance Mode:** Auto-generated whitelists updated weekly based on conversions - **Micro Bidding:** Adjust bids at source, OS, browser level granularity - **Target CPA:** Set goal, algorithm optimizes automatically - **Automated Rules:** Pause, boost, or adjust based on performance thresholds - **Source-level reporting:** See exactly where traffic comes from ### Targeting Options - **Subscriber age:** Target by how long user has been subscribed (0-3, 3-7, 7-14, 14-30, 30+ days) - **GEO targeting:** 248+ countries, region/city level - **Device & OS:** Mobile/desktop, specific OS versions - **Connection type:** 3G/4G/WiFi, carrier targeting - **Browser & language:** Chrome, Firefox, Safari, etc. - **Frequency capping:** Control impression frequency per user - **Day parting:** Schedule by hour and day ### Traffic Quality - **3-level fraud protection:** Pre-bid filtering, real-time detection, post-campaign analysis - **Premium sources only:** Vetted publisher network - **Bot filtering:** ML-based detection - **Transparent source IDs:** Full visibility into traffic origins ### Campaign Management - **Real-time dashboard:** Live stats, instant updates - **Postback/S2S tracking:** Integration with all major trackers - **Creative testing:** A/B test multiple ads automatically - **Bulk operations:** Manage campaigns at scale - **API access:** Full programmatic control ## Case Studies Format: Push & Pop Bundle Casino and sports-betting operators pair push notifications with pop redirects to catch a player at two different moments: the urgent nudge to reopen the app, and the impulse click that lands straight on a registration page. Source-level whitelists tuned for gambling traffic keep both formats pointed at the publishers that convert. Typical results: CPC From $0.005, CPM From $1.00, GEOs 248+. Verticals covered: iGaming, Utilities/Software, Finance/Trading, Mobile Content, Sweepstakes, Betting, Online Games, Nutra, Crypto, E-commerce, Dating. ## Frequently asked questions about TrafficSigma ### What traffic does TrafficSigma advertising network provide? At TrafficSigma ad network you can launch advertising campaigns in Telegram Mini Apps, as well as on push, popunder, in-page, direct click, display and native traffic. The platform provides a complete self-serve solution to start customizable campaigns, optimize traffic via internal features and monitor data with the help of tracking tools. ### Where can I find top geos for main ad formats, their average bids and traffic volumes? Marketers can look up the up-to-date information about TrafficSigma' traffic by the Insights tab, which can be found in the advertising platform's side-panel on the left. There, you can find the statistics on current impressions for our advertising formats per each geo and device, as well as their Average and Top CPC/CPM bids, and Win Rate respectively. ### Do you have a loyalty program for advertisers? Yes! At TrafficSigma there are 3 levels of accounts, based on the amount of deposit: Premier (starting from $1,000), Signature ($5,000) and Reserve ($15,000). While all the essential for campaign launching and optimization functionality is available upon joining as a Premier account, the Signature and Reserve levels further extend the amount of services provided by TrafficSigma like personal manager's assistance, whitelist provision, bonus on deposit, etc. You can learn more from our article on the loyalty program at TrafficSigma! ### What are available payment methods at TrafficSigma? You can top-up your balance of TrafficSigma account by Wire transfer, bank card, Capitalist, Payoneer, and alternative paying methods. ### What affiliate marketing verticals TrafficSigma works with? We've been working with all the industry leading niches for years, in total having a vast expertise in advertising Gambling (our Japan casino case study reached 74.48% ROI on pop ads), Betting, Dating, Fintech, E-Commerce, Antivirus, Nutra, etc. ### What benefits will I get by working with an account manager? Contacting an account manager at TrafficSigma might be extremely beneficial for your campaigns, as you get an expert's assistance at: choosing the profitable verticals, combinations, creatives and optimal bids; setting up your advertising campaigns from scratch; connecting a conversion tracker to set up data monitoring correctly; utilising optimization features at TrafficSigma for better performance; getting on-demand creatives and whitelists of the most converting traffic sources for exact geo and offer; daily campaign check and weekly scheduled calls to discuss how to improve results. You can look up our article about the loyalty program at TrafficSigma to learn what services account managers can provide and the current conditions. ### What features does TrafficSigma ad platform offer? TrafficSigma ad platform is a complete self-serve solution for marketers, filled with plenty of useful instruments for improving campaigns from launch to optimization. Among the available features you can find: Performance Mode, Target CPA, Automated rules, Micro bidding, and Optimizer. ### What tracking tools are integrated with TrafficSigma? TrafficSigma is integrated with all the top ad tracking solutions, including: Adjust, AdsBridge, Affilka, AppsFlyer, BeMob, Binom, Branch, CPV Lab Pro, FunnelFlux, Keitaro, Kochava, MyAffiliates, OctoTracker, PeerClick, RedTrack, ThriveTracker, TrackingDesk, and Voluum. Contact your account manager or technical support for help if your tracker is not listed. They will help you deal with the integration. ### How long will the moderation of my campaign take? The moderation in TrafficSigma goes 24/7, while the campaigns usually pass it within 5-10 minutes any time of a day! ### What resources can I monetize with advertisements at TrafficSigma? With the advertising at TrafficSigma you can monetize your Telegram Mini Apps, websites, blogs, mobile apps, domains, SEO tools, paid traffic, ad networks, social media accounts and plugins/extensions. You can check what advertising formats are available for your resource at TrafficSigma Publishers. ## Ad Formats # ADS in Telegram https://trafficsigma.com/ads-telegram ### ADS in Telegram in Bots & Mini apps - Dominate Telegram Ads with global geo coverage, and the best prices from exclusive Mini apps and Bots owners. 2026-07-22T09:41:02Z tgHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - 5 high -converting ad formats - 70M + users - 4.25M impressions daily - 248 countries - Wide targeting options - Launch a campaign ### Choose from 5 available high-converting telegram ad formats - 2026-07-22T09:41:02Z tgAdFormatsSection g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - 5 available - telegram ad formats - playable Playable Ads Playable Ads A three-step marketing funnel in an interactive page, for building maximum engagement through a demo version of the app accessible via the advertisement. - Rewarded Option Available - CPM On Average $6-8 - Impressions Daily 850k - push Push-style Ads Push-style Ads Such ads remind of push ads, consisting of an icon and text, delivering high CTR due to its native integration into a TMA interface. - Rewarded Option Available - CPC On Average $0.025 - Impressions Daily 1.6 mln - video Interstitial Video Ads Interstitial Video Ads Immersive full-screen video ads with text, button and title, can be closed in a certain time period, captivating users attention between app transitions. - Rewarded Option Available - CPM On Average $6-14 - Impressions Daily 200k - banner Embedded Banner Ads Embedded Banner Ads Fixed-position banner ads integrated into a specific spot within the TMA interface, without covering the content, the least intrusive yet engaging format. - Rewarded Option Available - CPM On Average $1-2 - Impressions Daily 650k - interstitial Interstitial Ads Interstitial Ads Full-screen static images accompanied by short texts with a button, suitable for any resolution, ideally show between levels without gameplay disruption. - Rewarded Option Available - CPM On Average $3-5 - Impressions Daily 950k ### Targetings and features available - 2026-07-22T09:41:02Z tgTargetings g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Language - GEO - Motive/Unmotive - Premium account - Wallet - OS ### Target Verticals - We specialize in high-payout performance verticals - igaming /igaming iGaming Online casinos, sports betting, poker (our #1 vertical) - utilities /software-utilities Utilities/Software VPNs, antivirus, system cleaners - finance /finance-forex Finance/Trading Forex, crypto trading, binary options - mobile /mobile-apps Mobile Content App installs, mobile subscriptions - sweepstakes /sweepstakes Sweepstakes SOI/DOI lead gen, gift card offers - betting /betting Betting Get Traffic for your Betting Products - online-games /online-games Online Games Creatives for Gaming Push Ads - nutra /nutra Nutra Health supplements, weight loss, CBD - crypto /crypto Crypto Exchanges, wallets, Web3 and token offers - ecommerce /ecommerce E-commerce Stores, dropshipping and marketplace offers - dating /dating Dating Mainstream dating apps ### How It Works - 2026-07-22T09:41:02Z tgHowItWorks g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - advertisers For Advertisers - Sign up and fund account (minimum $300) - Create campaign: select format (Push, Pop, Domain Redirect, Native) - Set targeting: GEO, device, OS, carrier, plus advanced options - Choose optimization mode: Manual, Target CPA, or Performance Mode - publishers For Publishers - Sign up and add your website/app - Get approved (approved within 24h) - Choose ad formats and implement tags - Earn revenue as ads are displayed ### Benefits of Telegram advertisement at TrafficSigma - 2026-07-22T09:41:02Z tgBenefits g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Campaigns can be launched within 5-10 minutes. - Traffic acquisition, lead gen. - All existing formats of advertising in Telegram are available at TrafficSigma. - The best CPC and CPM rates according to our own base of TMA and bot owners. - Direct relationships with 150+ app and bot owners since September 2024. - Full, real-time visibility into impressions, clicks, and spend for every campaign. - 7+ targeting are available: language, GEO, Premium account owners, wallet, OS, Motive/Unmotive. - New ad formats show high intent and conversion rates on the untapped Telegram market. ### Frequently Asked Questions - 2026-07-22T09:41:02Z tgFaqSection g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - What is the minimum deposit? Minimum deposit for launching Telegram ads at TrafficSigma is $300. With a first deposit of $5,000, you will receive a bonus of +10% on your deposit and a personal manager, free creatives, and full campaign management. Minimum deposit for launching Telegram ads at TrafficSigma is $300. With a first deposit of $5,000, you will receive a bonus of +10% on your deposit and a personal manager, free creatives, and full campaign management. - What is the recommended CPC? For push-style Telegram formats we recommend starting around $0.025 CPC and adjusting per GEO and vertical. Your account manager can share the up-to-date competitive bids for your exact targeting. - What is the recommended CPM? CPM depends on the format: roughly $1-2 for embedded banners, $6-8 for playable ads, and $6-14 for interstitial video. We recommend starting mid-range and optimizing toward your target CPA. - What are the payment options? You can top up your balance by wire transfer, bank card, Capitalist, Payoneer, USDT and other crypto, and alternative payment methods. Contact your manager if you need a specific method. - What are the advantages of Telegram advertising at TrafficSigma over other networks? We work directly with 150+ exclusive Mini App and bot owners, which means better prices, cleaner traffic, and formats you will not find on resellers. You also get global geo coverage, 5 high-converting formats, and a personal manager. - Are there any restrictions on advertising? We accept most performance verticals, including iGaming, finance, utilities, mobile and sweepstakes. Creatives must comply with our content policy and applicable Telegram rules; your manager will review borderline cases before launch. - Is it possible to run ads in specific bots or mini apps? Yes. On request we can whitelist specific Mini Apps or bots, or build a custom placement package around the audiences that convert best for your offer. - How to track the effectiveness of an ad campaign in the bot and in the mini app? Every campaign reports impressions, clicks, CPC/CPM and spend in real time, and you can connect your own tracker via postback/S2S for full conversion attribution down to the placement level. - Do you provide a free test budget for new advertisers? Test budgets are considered case by case for qualified advertisers. Reach out to your manager with your offer and expected volumes and we will tell you what is available. - Is it possible to retarget Telegram through TrafficSigma? If there is a possibility of pixel or similar audiences. Yes. We support audience building and retargeting across Telegram placements, including engaged-user and lookalike-style audiences. Your manager will help set up the tracking needed to power them. # Push Notifications https://trafficsigma.com/push-ads ### Run Push Ads from $0.005 - Create and launch effective push campaigns with TrafficSigma. 2026-07-22T10:12:05Z pushHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Premium domains - 248 geos - 206M+ ad impressions per day - Auto optimization - $300 to start - 100% bot-free traffic - Launch a campaign - Sign in ### What are push ads? - Push ads are personal-like notifications or alerts similar to 1-to-1 messages on the user's screen. 2026-07-22T10:12:05Z pushWhatIs g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en ### Push ads work best with - We specialize in high-payout performance verticals 2026-07-22T10:12:05Z pushVerticalsSection g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - igaming /igaming iGaming Online casinos, sports betting, poker (our #1 vertical) - utilities /software-utilities Utilities/Software VPNs, antivirus, system cleaners - finance /finance-forex Finance/Trading Forex, crypto trading, binary options - mobile /mobile-apps Mobile Content App installs, mobile subscriptions - sweepstakes /sweepstakes Sweepstakes SOI/DOI lead gen, gift card offers - betting /betting Betting Get Traffic for your Betting Products - online-games /online-games Online Games Creatives for Gaming Push Ads - nutra /nutra Nutra Health supplements, weight loss, CBD - crypto /crypto Crypto Exchanges, wallets, Web3 and token offers - ecommerce /ecommerce E-commerce Stores, dropshipping and marketplace offers - dating /dating Dating Mainstream dating apps ### Check which countries have the most traffic for your goals - 2026-07-22T10:12:05Z pushCtaBanner g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign ### Optimize campaigns easily with TrafficSigma features - 2026-07-22T10:12:05Z pushFeatures g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Performance mode Get the best traffic sources for your pop ads in one click. - Multiformat Duplicate your campaign into different formats in one click: push, in-page, direct-click. - Micro Bidding Set different bids for the exact parameters like country, device, etc. - Target CPA Set a budget and conversion cost, and TrafficSigma will obtain a conversion price for you. ### Launch a push campaign now and get results. - 2026-07-22T10:12:05Z pushLaunchCta g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign # In-Page Push https://trafficsigma.com/in-page-push ### Run In-Page Push Ads from $0.005 - Reach the iOS audience regular push cannot. No subscription step, no browser-update risk, priced per click. 2026-07-22T11:18:36Z iphHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - 197M+ in-page push impressions per day - 248 geos - iOS and Android, mobile and desktop - No subscription required - $300 to start - 100% bot-free traffic - Launch a campaign - Sign in ### What are in-page push ads? - A banner served inside the publisher's page that looks like a push notification. Nobody has to subscribe to see it, so it reaches iOS as well as Android and is unaffected by browser subscription rules. 2026-08-05T07:44:40Z iphWhatIs g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en ### In-page push works best with - We specialize in high-payout performance verticals 2026-08-05T07:44:40Z iphVerticalsSection g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - igaming /igaming iGaming Online casinos, sports betting, poker (our #1 vertical) - utilities /software-utilities Utilities/Software VPNs, antivirus, system cleaners - finance /finance-forex Finance/Trading Forex, crypto trading, binary options - mobile /mobile-apps Mobile Content App installs, mobile subscriptions - sweepstakes /sweepstakes Sweepstakes SOI/DOI lead gen, gift card offers - betting /betting Betting Get Traffic for your Betting Products - online-games /online-games Online Games Creatives for Gaming Push Ads - nutra /nutra Nutra Health supplements, weight loss, CBD - crypto /crypto Crypto Exchanges, wallets, Web3 and token offers - ecommerce /ecommerce E-commerce Stores, dropshipping and marketplace offers - dating /dating Dating Mainstream dating apps ### Why advertisers run in-page push ads - 2026-08-05T07:44:40Z iphFeatures g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Reaches the iOS audience Classic web push cannot be delivered to iOS. In-page push is a banner, so iPhone and Mac users see it too. - No subscription step Users never opt in, so nothing breaks when a browser changes its notification permission rules. - You pay per click CPC pricing from $0.005, with no delayed impressions billed after you pause a campaign. - Fresh audience The ad is shown to whoever is on the page, not to a subscriber list someone else has already burned through. - Visible without being intrusive The notification card sits inside the page layout rather than over the whole screen, so it is noticed without blocking the content. - Scales an existing push campaign Duplicate a running push campaign into in-page in one click and retest the same creatives against a new audience. ### Launch an in-page push campaign and reach iOS today. - 2026-08-05T07:44:40Z iphLaunchCta g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign # Pop / Popunder https://trafficsigma.com/pop-ads ### Run Pop Ads from $1.00 CPM - Create and launch effective popunder campaigns with TrafficSigma. 2026-07-22T12:55:24Z popHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Premium domains - 248 geos - 219M+ ad impressions daily - Auto optimization - $300 to start - Launch a campaign - Sign in ### What are pop ads? - Pop ads are the windows or banners that appear up or under the opened window with no interruption of the user experience. 2026-07-22T12:55:24Z popWhatIs g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en ### Pop ads work best with - We specialize in high-payout performance verticals 2026-07-22T12:55:24Z popVerticalsSection g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - igaming /igaming iGaming Online casinos, sports betting, poker (our #1 vertical) - utilities /software-utilities Utilities/Software VPNs, antivirus, system cleaners - finance /finance-forex Finance/Trading Forex, crypto trading, binary options - mobile /mobile-apps Mobile Content App installs, mobile subscriptions - sweepstakes /sweepstakes Sweepstakes SOI/DOI lead gen, gift card offers - betting /betting Betting Get Traffic for your Betting Products - online-games /online-games Online Games Creatives for Gaming Push Ads - nutra /nutra Nutra Health supplements, weight loss, CBD - crypto /crypto Crypto Exchanges, wallets, Web3 and token offers - ecommerce /ecommerce E-commerce Stores, dropshipping and marketplace offers - dating /dating Dating Mainstream dating apps ### Optimize campaigns easily with TrafficSigma features - 2026-07-22T12:55:24Z popFeatures g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Performance mode Get the best traffic sources for your pop ads in one click. - Multiformat Duplicate your campaign into different formats in one click: push, in-page, direct-click. - Predictor See the forecast for the available volumes according to your targeting. - Micro Bidding Set different bids for the exact parameters like country, device, etc. - Target CPA Set a budget and conversion cost, and TrafficSigma will obtain a conversion price for you. - Automated Rules Automate campaign management with rules that pause, boost, or adjust bids based on your performance thresholds. ### Launch a pop campaign now and get results. - 2026-07-22T12:55:24Z popLaunchCta g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign # Domain Redirect https://trafficsigma.com/direct-click ### Direct Click - Domain redirect traffic - Launch zero-click redirect campaigns that reach users with search-like intent. 2026-07-22T14:49:22Z drHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Fresh advertising format - Warm audience - CR close to the Search ads - CPM from $3 - Launch a campaign - Sign in ### What is Direct Click traffic? - Direct Click is a type of traffic that offers a user redirect from a parked domain to your landing page. 2026-07-22T14:49:22Z drWhatIs g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - A user makes a mistake when they type a query in the search line. - The redirect is triggered from the parked domain to the offer page. ### Run Direct Click ads with a user-friendly ad platform - Feature-rich, intuitive, and blazing fast advertising platform for modern performance advertising. 2026-07-22T14:49:22Z drPlatform g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Precise reporting - Transparent spend - Flexible bidding - Personal manager support - Launch a campaign ### We have already collected a database of popular parked domain names and smart features for campaign optimization. - 2026-07-22T14:49:22Z drFeatures g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Multiformat Duplicate your campaign into different formats in one click: push, pop, in-page. - Predictor See the forecast for the available volumes according to your targeting. - Micro Bidding Set different bids for the exact parameters like country, device, etc. - Target CPA Set a budget and conversion cost, and TrafficSigma will obtain a conversion price for you. - Automated Rules Set up the rules that will automatically create blacklists and whitelists. ### Bot-free traffic - Our internal Fraud Detection System cleans up to 1M suspicious activities each month so only real people interact with your ads. To make sure, we also check the traffic with the Adscore system as a second-level protection. 2026-07-22T14:49:22Z drBotFree g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Impression & Click Fraud prevention - Fake conversions preclusion ### Direct Click - Domain redirect traffic - 2026-07-22T14:49:22Z drLaunchCta g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign # Native Ads https://trafficsigma.com/native-ads ### Run Native Ads from $0.0020 - Get more conversions with a leading native advertising network. Made for marketers, affiliates and agencies. 2026-07-22T14:49:22Z naHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - 194M impressions daily - 248 geos - Web - 95% of volumes, in-app traffic - 5% of volumes - Personal ad expert - $300 to start - 100% bot-free traffic - Launch a campaign - Sign in ### Catch the Untapped Audience - Use the power of Native Ads to capture new quality leads from premium sources. Native ads are a paid ad format that follows the natural form of the website content and meets the audience's expectations for it. 2026-07-22T14:49:22Z naCatch g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - No banner blindness Your offer will be as close as possible to the content of the site. This means that a user is already interested in your product and is unlikely to miss it. - No AdBlock restrictions Unlike traditional banners, native format is less obvious and annoying, which means much less AdBlock bans. - Makes your brand more recognizable When placing an ad on a site with trustworthy information, your offer is perceived more loyally by the audience and is associated with the positive image of the website. - Launch a campaign ### Harness the Power of Native Ads Traffic - Leverage hundreds of millions of impressions, proprietary automation and optimization technology, expert advice, and support. 2026-07-22T14:49:22Z naHarness g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Run High-Performing Ads Due to quality traffic and its reasonable price, you can run high-quality ROI campaigns with us. CPC starts at $0.0020. - Reach Global Audiences Native advertising is everywhere from blogs to news sites, providing hundreds of millions of impressions daily and allowing any affiliate to gain a global audience and big traffic volumes. - Do It the Right Way With dedicated native ads experts and proprietary optimization technology, you can be sure you'll make the most of your native ads. ### Run Native Ads with a user-friendly ad platform - Feature-rich, intuitive, and blazing fast advertising platform for modern performance advertising. 2026-07-22T14:49:22Z naPlatform g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - 194M impressions daily - Web - 95% of volumes, In-app traffic - 5% of volumes - No banner blindness - No AdBlock restrictions - Launch a campaign ### We Make Tech. You Drive Your Performance - 2026-07-22T14:49:22Z naFeatures g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Multiformat Duplicate your campaign into different formats in one click: push, pop, in-page. - Predictor See the forecast for the available volumes according to your targeting. - Micro Bidding Set different bids for the exact parameters like country, device, etc. - Target CPA Set a budget and conversion cost, and TrafficSigma will obtain a conversion price for you. - Automated Rules Set up the rules that will automatically create blacklists and whitelists. - Performance Mode Get the best traffic sources for your native campaigns in one click. ### Bot-free traffic - Our internal Fraud Detection System cleans up to 1M suspicious activities each month so only real people interact with your ads. To make sure, we also check the traffic with the Adscore system as a second-level protection. 2026-07-22T14:49:22Z naBotFree g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Impression & Click Fraud prevention - Fake conversions preclusion ### Launch a native ads campaign and reach a new audience. - 2026-08-05T07:44:40Z naLaunchCta g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign # Calendar Push https://trafficsigma.com/calendar-push ### Run iOS Calendar Push Ads from $0.005 - Calendar push ads land in the iOS and macOS Calendar app as a scheduled event, on the lock screen and in reminders. No creative image required. 2026-07-22T14:49:22Z cpHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - 206M+ push impressions per day - 248 geos - iOS and macOS audience - Title-only creatives, no image needed - $300 to start - 100% bot-free traffic - Launch a campaign - Sign in ### What is calendar push? - An ad delivered into the Calendar app on iOS and macOS as a scheduled event, with a title, a link and an optional short note. The user opts in and can unsubscribe at any time, exactly as with web push. 2026-08-05T07:44:40Z cpWhatIs g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en ### Which Verticals Perform Best with Calendar Push - Generally, calendar push traffic is as generic and all-purpose as web push, which means that it works with most niches. Here are the most performing verticals with calendar push traffic. - igaming /igaming iGaming Online casinos, sports betting, poker (our #1 vertical) - utilities /software-utilities Utilities/Software VPNs, antivirus, system cleaners - finance /finance-forex Finance/Trading Forex, crypto trading, binary options - mobile /mobile-apps Mobile Content App installs, mobile subscriptions - sweepstakes /sweepstakes Sweepstakes SOI/DOI lead gen, gift card offers - betting /betting Betting Get Traffic for your Betting Products - online-games /online-games Online Games Creatives for Gaming Push Ads - nutra /nutra Nutra Health supplements, weight loss, CBD - crypto /crypto Crypto Exchanges, wallets, Web3 and token offers - ecommerce /ecommerce E-commerce Stores, dropshipping and marketplace offers - dating /dating Dating Mainstream dating apps ### Why advertisers run calendar push ads - 2026-08-05T07:44:40Z cpFeatures g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - iOS and macOS audience Calendar push reaches Apple devices, an audience most push subscriber lists cannot deliver to at all. - Shown on the lock screen On mobile the event alert surfaces on the lock screen, and again as a Calendar reminder on the desktop. - No images to produce The format carries a title, a link and an optional note, so launching and retesting is a copy exercise, not a design one. - You pay per click CPC pricing from $0.005, so a test costs what you decide it costs. - Fresh subscriber lists Calendar sources are newer than the general push pool, so the audience has seen fewer competing offers. - Full targeting on our platform Target by browser language, iOS version and device, and ask your manager for the calendar whitelist. ### Top Ad Networks to Launch Calendar Push Notification Campaigns - Calendar push notification ads are quickly becoming one of the most effective and in-demand push formats. They provide high visibility and native-like delivery that users cannot ignore. As this format continues to gain popularity in 2026, advertisers are actively looking for reliable sources of quality push traffic. To make the choice easier, we have gathered the 10 best push ad networks where you can launch your first calendar push notification campaign and test this new format. - Ad Network Reach GEO Coverage Formats Minimum Deposit / CPC Special Features - $300 / from $0.005 CPC Advanced targeting, automation, Micro Bidding, Performance Mode, strong anti-fraud protection Push, In-page push, Calendar push 248+ countries TrafficSigma 206M+ daily - $250 / from $0.003 CPC AI bidding, source-level optimization, Micro Bidding, Premium traffic Push, Pop, Direct Click, In-page Push 150+ countries ROIads 900M daily - $50 / from $0.001 CPC GEO, Carrier, Device, OS targeting, anti-fraud tech Push + In-page push 250+ countries Mobidea Push 1B+ daily - $100 / from $0.001 CPC Auto-Rules, User segmentation, Opticks anti-fraud Push, In-page push, Pop 200+ PushGround 1B+ daily - $100 / from $0.005 CPC Geo/OS/Carrier/Browser targeting, SmartCPM, CPA Goal Push, In-page push, Pop, Interstitial 195+ PropellerAds ~1B+ daily push - $100 / from $0.001 CPC Wide targeting, anti-bot ML Push, Pop, Banners, In-page 240+ Clickadu 5.8B+ daily - $50 / from $0.001 CPC Wide targeting, Blacklist and Whitelist filters, retargeting Push, Pop, Native and more 180+ AdMaven 2B+ daily - $100 / from $0.001 CPC Unlimited creatives, interest-based targeting options, white- and blacklists Push, In-page push, Pop, Native 200+ AdCash 200M+ daily - $100 / from $0.001 CPC Auto-Rules, anti-bot and anti-fraud solutions, Whitelists/Blacklists Push, In-page push, Native, Pop 250+ EvaDav 3B+ daily - $200 / from ~$0.0013 CPC Rule-based optimization, Custom bids Push, In-page push, Popup, Redirect ~250 Zeropark ~96M/mo - $50 / from $0.003 CPC User Activity levels, smart bidding Push, In-page, Pops, Calendar Push Global Traffic Nomads 4M+ daily ### Best Push Ads Tips in 2026 - As you do not have images here, put your efforts into testing different approaches to titles and description texts. If you check out spy tools for ideas, always add your touch to it for any vertical. Here are some of the best approaches to the titles of calendar push ads in different verticals. - Personalization: add a [CITY] macro and/or some popular name in a particular GEO. - ⚠ [city] Jackpot ALERT!!! - 📞 +976-915-5591-2 Missed call from Ava - Connection to current events. - Do not lose the greatest game of the year! Bet $5 get $20 - Personal alert imitation. - (1) Pending Package 📦 Your iPhone 12 is held up at the post office - Click-baity. - ‘Check your balance: $321?!’ - Your iPhone is in danger. Antivirus update required. ### How to Run Calendar iOS Push Campaigns - iOS Calendar push traffic is what is now available for TrafficSigma advertisers. Check the simple instruction on how to launch the new hot ad format with the ad network:Create an account at TrafficSigma or Log In.Choose a Push campaign type.Go through Creatives (add some icon in case you add not only calendar sources later), Tracking, Budget, and other settings. Learn in detail how to set up a push ads campaign in our guide.In Sources, choose calendar push subscriber lists. They are marked with a black circle.In your account, the Insights tab will show you Impressions, Avg CPC, and Top CPC by Country in real-time.We also recommend contacting your traffic source manager for a fair idea of what is working and what is not working on the platform. Moreover, TrafficSigma can share a whitelist for your offer on request. Choose promising advertising offers and profit from TrafficSigma traffic. 2026-07-22T14:49:22Z cpRun g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en ### Frequently Asked Questions about Calendar Push Notification Ads - How to get iOS calendar push traffic for affiliate offers? To get iOS calendar push traffic for affiliate offers, use a reliable ad network that supports this format. Top options include TrafficSigma, Traffic Nomads, and Clickadu. These networks provide optimization tools like automated rules, whitelist/blacklist management, geo/device targeting, and bid adjustments to help you scale campaigns efficiently. Minimum deposits range from $100 to $300 across these networks, with CPC starting as low as $0.001 depending on the network, GEO and vertical. To get iOS calendar push traffic for affiliate offers, use a reliable ad network that supports this format. Top options include TrafficSigma, Traffic Nomads, and Clickadu. These networks provide optimization tools like automated rules, whitelist/blacklist management, geo/device targeting, and bid adjustments to help you scale campaigns efficiently. Minimum deposits range from $100 to $300 across these networks, with CPC starting as low as $0.001 depending on the network, GEO and vertical. - What verticals perform best with iOS calendar push traffic? According to ad network statistics, iOS calendar push notification ads work well for Gambling, Sweepstakes, VPN & Antivirus, Betting, and Dating verticals and offers that involve iOS app installs. In general, calendar push traffic delivers great results across all affiliate niches, thanks to the high intent and engagement this format generates. According to ad network statistics, iOS calendar push notification ads work well for Gambling, Sweepstakes, VPN & Antivirus, Betting, and Dating verticals and offers that involve iOS app installs. In general, calendar push traffic delivers great results across all affiliate niches, thanks to the high intent and engagement this format generates. ### Launch a calendar push campaign and reach the Apple audience. - 2026-08-05T07:44:40Z cpLaunchCta g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign ## Verticals # iGaming https://trafficsigma.com/igaming ### Reach players with push and pop ads - Buy high-quality traffic for your iGaming products. 2026-07-22T14:49:22Z igHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign ### Run ads for top iGaming verticals - 2026-07-22T14:49:22Z igGeos g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Gambling - IDN - BGD - UKR - THA - VNM - PHL - BRA - MYS - KAZ - Betting - BGD - MYS - SGP - VNM - BRA - KHM - COL - PAK - TUR - CHL ### A direct advertiser reached 74.48% ROI on a Japanese casino offer with pop ads. - More than 1,000 conversions over five months, optimized toward first-time deposits. 2026-07-22T14:49:22Z igAwardBanner g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign ### We make tech. We take care of your campaigns! - Generate revenue on autopilot with TrafficSigma advertising technologies and services. 2026-07-22T14:49:22Z igFeatures g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Prepares images and texts for ads - Or runs ads completely turnkey RUN - CPC from $0.005 - Enables AI-based bidding strategies - Your personal manager ### Promote your iGaming offers with premium Push and Pop traffic! - 2026-07-22T14:49:22Z igLaunchCta g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign ### Frequently asked questions about iGaming advertising - 2026-07-28T03:42:09Z igFaq g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Which iGaming verticals can I run campaigns for? TrafficSigma runs two dedicated iGaming verticals: Gambling and Betting. Gambling volume leads in Indonesia, Bangladesh and Ukraine, while Betting volume leads in Bangladesh, Malaysia and Singapore - see the geo table above for the full ranking. - What ad formats do you use for iGaming campaigns? Push and pop traffic, with CPC starting from $0.005. - Can TrafficSigma build my iGaming creatives for me? Yes. Our team can prepare the images and text for your ads, or run the whole campaign completely turnkey. - Do you use AI for bidding on iGaming campaigns? Yes, AI-based bidding strategies are available for iGaming campaigns. - How do I get a personal account manager for my iGaming campaigns? Fund your account to the Signature tier ($5,000) and a personal manager is unlocked to help run your campaigns. # Software / Utilities https://trafficsigma.com/software-utilities ### Promote your software offers with push and pop ads - 2026-07-22T14:49:22Z softHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Ready whitelists - Turnkey campaigns - 100% bot-free traffic - Launch a campaign ### Run Ads for Any Software Products - 2026-07-22T14:49:22Z softCategories g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Antiviruses - Cleaners - VPN - Browser extensions - Display Banners - Utilities ### Ad formats for software and utility offers - Built for install-driven campaigns: antivirus, cleaners, VPN and browser extensions. 2026-07-22T14:49:22Z softAdFormatsSection g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - telegram ADS in Telegram ADS in Telegram device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - push Push Notifications Native device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - inpage-push In-Page Push Push-style banners inside webpages, no subscription required - Works on iOS/macOS , - bypasses browser restrictions - pop Pop / Popunder Full-page ad opens behind or over active tab - 219M+ daily impressions, - CPM from $1.00 - domain-redirect Domain Redirect Traffic from parked/expired domains, zero-click - High-intent users, - 184M+ impressions - native Native Ads Content-style ads that match publisher look and feel - Premium placements, higher engagement - calendar-push Calendar Push Notifications via calendar events (iOS specialty) - Reaches iOS users, - unique format ### Easy and smart campaign optimization with TrafficSigma features - 2026-07-22T14:49:22Z softFeatures g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Multiformat Duplicate your campaign into different formats in one click: push, pop, in-page. - Predictor See the forecast for the available volumes according to your targeting. - Micro Bidding Set different bids for the exact parameters like country, device, etc. - Target CPA Set a budget and conversion cost, and TrafficSigma will obtain a conversion price for you. - Automated Rules Set up the rules that will automatically create blacklists and whitelists. - Launch a campaign ### Bot-free traffic - Our internal Fraud Detection System cleans up to 1M suspicious activities each month so only real people interact with your ads. To make sure, we also check the traffic with Adscore system as a second-level protection. 2026-07-22T14:49:22Z softBotFree g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Impression & Click Fraud prevention - Fake conversions preclusion ### Promote your software offers with premium Push and Pop traffic! - 2026-07-22T14:49:22Z softLaunchCta g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign ### Frequently asked questions about Software / Utilities advertising - 2026-07-28T03:42:09Z softFaq g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Which software categories can I advertise? Antiviruses, cleaners, VPN, browser extensions, display banners, and general utilities. - What optimization features are available for Software / Utilities campaigns? Multiformat duplication across push, pop and in-page, Predictor for volume forecasts, Micro Bidding for exact-parameter control, Target CPA, and Automated Rules. - How does Predictor help plan a campaign? It forecasts the available traffic volumes for your chosen targeting before you launch, so you can size a budget with real numbers. - How do you keep traffic clean for Software offers, where fake installs are a real risk? Our internal Fraud Detection System cleans up to 1M suspicious activities every month, with a second-level check from the Adscore system, preventing impression/click fraud and fake conversions. - What is Micro Bidding? The ability to set different bids for exact parameters, such as country or device, instead of one flat bid across the whole campaign. - Can I automate blacklisting of underperforming sources? Yes - Automated Rules let you set conditions that automatically build blacklists and whitelists as sources perform. # Finance / Forex https://trafficsigma.com/finance-forex ### Promote your finance offers with push and pop ads - 2026-07-22T14:49:22Z finHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Ready whitelists - Turnkey campaigns - Fast moderation for compliant offers - Launch a campaign - Sign in ### Run Ads Across the Finance Vertical - 2026-07-22T14:49:22Z finCategories g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Forex - Crypto - Trading platforms - Binary options - Loans & Credit - Investing ### Ad formats for Finance and Forex offers - Suited to trading platforms, investing products and lending campaigns. 2026-07-22T14:49:22Z finAdFormatsSection g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - telegram ADS in Telegram ADS in Telegram device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - push Push Notifications Native device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - inpage-push In-Page Push Push-style banners inside webpages, no subscription required - Works on iOS/macOS , - bypasses browser restrictions - pop Pop / Popunder Full-page ad opens behind or over active tab - 219M+ daily impressions, - CPM from $1.00 - domain-redirect Domain Redirect Traffic from parked/expired domains, zero-click - High-intent users, - 184M+ impressions - native Native Ads Content-style ads that match publisher look and feel - Premium placements, higher engagement - calendar-push Calendar Push Notifications via calendar events (iOS specialty) - Reaches iOS users, - unique format ### Turnkey advertising campaigns for affiliate marketers. - Hot new option 2026-07-22T14:49:22Z finTurnkey g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Fill in the form Give us your contact info and landing page url. We will create your ad account - Log in & add funds Start from $10,000 on your balance - Approve the creatives We make banners in all required sizes - Press "Start" Your campaign is ready and the whitelists are applied - Get target ROI Our specialists will optimize your campaigns to get target ROI ### Lifesaver for you if - 2026-07-22T14:49:22Z finLifesaver g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - You want to scale your ad campaigns with new traffic sources - Your current ad network prohibits a blackhat vertical you have chosen for advertising - You are dissatisfied with the current ROI - You need help in launching your campaigns ### Promote your Finance products with premium Push and Pop traffic! - 2026-07-22T14:49:22Z finLaunchCta g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign - Launch a campaign ### Frequently asked questions about Finance / Forex advertising - 2026-07-28T03:42:09Z finFaq g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Which finance products can I advertise? Forex, Crypto, trading platforms, binary options, loans and credit, and investing products. Finance is a restricted vertical: campaigns are reviewed before launch, you must hold the financial-promotion authorisation required in each geography you target (or promote a firm that does), carry the mandatory risk warnings, and exclude geographies where the offer is unlawful. See our Acceptable Use Policy for the full conditions. - Do you offer ready-made whitelists for Finance / Forex campaigns? Yes - ready whitelists are available so you can launch on proven sources from day one. - How does the turnkey Finance / Forex campaign process work? Fill in the form with your contact info and landing page, log in and add funds from $10,000, approve the creatives we prepare, press "Start", and our specialists optimize the campaign toward your target ROI. - What ad formats can I run for Finance / Forex offers? Ads in Telegram, Push Notifications, In-Page Push, Pop / Popunder, Domain Redirect, Native Ads, and Calendar Push - the full lineup is available for this vertical. - Who is TrafficSigma's Finance / Forex traffic a good fit for? Advertisers who want to scale with new traffic sources, whose current network restricts a vertical they need, who are dissatisfied with their current ROI, or who need help launching a campaign. - Can TrafficSigma optimize my Finance / Forex campaign toward ROI? Yes - once your campaign is live, our specialists optimize it to work toward your target ROI. # Mobile Apps https://trafficsigma.com/mobile-apps ### Promote your mobile app with TrafficSigma - Drive conversions with effective ad formats. 2026-07-22T14:49:22Z maHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - 248 geos - 1B+ ad impressions daily - Auto optimization - $300 to start - Launch a campaign - Sign in ### Ad Formats We Offer - Focused format lineup for performance marketers - telegram ADS in Telegram ADS in Telegram device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - push Push Notifications Native device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - inpage-push In-Page Push Push-style banners inside webpages, no subscription required - Works on iOS/macOS , - bypasses browser restrictions - pop Pop / Popunder Full-page ad opens behind or over active tab - 219M+ daily impressions, - CPM from $1.00 - domain-redirect Domain Redirect Traffic from parked/expired domains, zero-click - High-intent users, - 184M+ impressions - native Native Ads Content-style ads that match publisher look and feel - Premium placements, higher engagement - calendar-push Calendar Push Notifications via calendar events (iOS specialty) - Reaches iOS users, - unique format ### Easy and smart campaign optimization with TrafficSigma features - Hot new option 2026-07-22T14:49:22Z maFeatures g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Multiformat Duplicate your campaign into different formats in one click: push, pop, in-page. - Target CPA Set a budget and conversion cost, and TrafficSigma will obtain a conversion price for you. - Pre-built Whitelists Start ads on the Premium sources and get most out of 206M+ impressions per day. - Performance Mode New sources with high CR will automatically be turned on as soon as their effectiveness is proven. Non-converting sources are quickly turned off due to the weekly update of white lists. - Launch a campaign ### Turnkey advertising campaigns for affiliate marketers. - Hot new option 2026-07-22T14:49:22Z maHowItWorks g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Fill in the form Give us your contact info and landing page url. We will create your ad account. - Log in & add funds Start from $10,000 on your balance. - Approve the creatives We make banners in all required sizes. - Press "Start" Your campaign is ready and the whitelists are applied. - We optimize Our specialists will optimize your campaigns to get target ROI. - Launch a campaign ### Lifesaver for you if - 2026-07-22T14:49:22Z maLifesaver g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - You want to scale your ad campaigns with new traffic sources - Your current ad network prohibits a blackhat vertical you have chosen for advertising - You are dissatisfied with the current ROI - You need help in launching your campaigns ### Bot-free traffic - Our internal Fraud Detection System cleans up to 1M suspicious activities each month so only real people interact with your ads. To make sure, we also check the traffic with Adscore system as a second-level protection. 2026-07-22T14:49:22Z maBotFree g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Impression & Click Fraud prevention - Fake conversions preclusion ### Run ads for mobile apps in TrafficSigma - 2026-07-22T14:49:22Z maLaunchCta g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign ### Frequently asked questions about Mobile Apps advertising - 2026-07-28T03:42:09Z maFaq g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - How much does it cost to start advertising a mobile app? Opening an ad account starts from $300. - How many GEOs can I target for app-install campaigns? 248 GEOs. - What optimization tools are available for Mobile Apps campaigns? Multiformat duplication across push, pop and in-page, Target CPA, Pre-built Whitelists tapping into 206M+ daily push and Telegram impressions, and Performance Mode. - How does the turnkey app campaign process work? Fill in the form with your contact info and landing page URL, log in and add funds from $10,000, approve the creatives we prepare, press "Start", and our specialists optimize toward your target ROI. - How do you keep app-install traffic free of bots and fraud? Our internal Fraud Detection System cleans up to 1M suspicious activities every month, backed by a second-level Adscore check, preventing impression/click fraud and fake conversions. - Who is TrafficSigma's Mobile Apps traffic a good fit for? Advertisers who want to scale with new traffic sources, whose current network restricts a vertical they need, who are dissatisfied with their current ROI, or who need help launching a campaign. # Sweepstakes https://trafficsigma.com/sweepstakes ### How to Advertise Sweepstakes in 2025 - What has changed during the pandemic, and how to promote sweepstakes offers in 2025? Read in the article.Experts from TrafficSigma advertising network and Mobidea discussed how to promote sweepstakes in 2025 in the TrafficSigma webinar. You can watch the webinar or read the main points in this summary post. 2026-07-22T14:49:21Z swpHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en ### Sections - Sweepstakes are lotteries and raffles where users may win a prize by chance. Gadgets, gift cards, these are usual options that can be offered as a prize. Xboxes, PlayStations, sneakers, and even products for children can be drawn in the lottery as well.The user should take a certain action to participate in the giveaway: leave the contacts and share personal details, pay a small sum of money, etc. As a result, they get the possibility to win the desirable prize. - Trends are the main point in discussing how to run a Sweepstakes. Affiliate marketers used the "win an iPhone" approach from year to year, but like any good solution, it fizzled out at some point. Lotteries for iPhones have lost their appeal to users. They have seen them millions of times already. It is not surprising that gift trends have changed in 2025. It is time to switch to other prizes if you stop making money from sweepstakes. - Money As a result of the recent crisis, the market is very mediocre, so users are actively participating in cash sweepstakes. - Fitness and gaming Different fitness programs, games, and gaming tools (game consoles and so on). People in developed countries have been trying to pick up new hobbies or recover from the stay-at-home "fatness." They work well for Tier 1 countries. - Various prizes Various prizes, such as sneakers, Dyson hair dryers, game consoles, and wireless headphones, perform very well. - Gift cards People still react well to sweepstakes with gift cards to well-known stores. - Advent calendars In 2025 the new popular product for Sweepstakes appeared: advent calendars from different brands with cosmetics, jewelry and sweets. - Converting sweepstakes offers is much easier when you know the trends and find a good offer. - The main aim of Sweepstakes offers or giveaways is not to give prizes but to collect the user’s personal information. In other words, advertisers are interested in contacts that can be used to promote different products or services. That is why the users are asked to leave some more details in the questionnaire (age, internet provider, or smth else). All these details are crucial for future promotions or for the resale of the user’s base to another company. Several sweepstake offers can be found in our article, with the top offers from top CPA networks. - 1 SOI is the easiest and cheapest way to make money with online sweepstakes. The user leaves his personal information (email, phone number, or messenger), and the marketer gets a conversion. There is no need to confirm the accuracy of this data, so it is very easy to get such leads. - 2 DOI is a slightly more complicated option. It requires the users to take a second step. In this case, they must verify the data, for example, by opening the email and clicking on the button in the letter. - 3 CC-Submit is the most challenging option. Here, the user will have to uncover the wallet and get a credit card to enter its data and pay a small amount for participating in the sweepstake. Payouts, in this case, will be the highest, but converting such sweep offers is not the easiest thing. - At first glance, SOI offers for sweeps appear to be the easiest to work with. However, do not lose vigilance. In this case, always check the size of the questionnaire the user needs to fill out and all the sweepstakes conditions. - For example, Lavazza in Poland recently held a sweepstake with the main prize, a trip to Paris. Participants were asked to leave their contacts. It looks like an SOI offer, but not everything is so simple. - To participate, the user had to buy two products from the brand and attach a check. Can such an offer be converted easily? We are not sure. Take a look at the offer’s conditions and go through the user’s path yourself to see where they may stumble. - Here are some recommendations from Mobidea experts for promoting in certain geographies. The situation with sweeps promotion can vary considerably from country to country. - Tier 1 countries There is a lot of interest right now in gym memberships, game consoles, and money in Tier 1 countries. - Tier 2 countries Travel prizes, especially trip to Europe, are good for Tier 2. - Tier 3 countries Consider offers with mobile billing (automatic payment from your mobile account after clicking "agree to participate") when launching in Tier 3 countries. For Tier 3, such offers work better than the regular sweeps described above. - It is better to choose Indonesia, Sri Lanka, and Malaysia in Asia. - Take a closer look at the countries of the Middle East and other Arabic-speaking countries. - Western Europe, the UK, and the US also performed well. - "According to AdCombo, the last year was a great year in terms of boost for Sweepstakes CPA offers. Affiliate marketing trends might change, but the overall field is well-known for its stability anyways. Latin America keeps getting bigger in terms of traffic volumes, and Arabic region is a deep ocean, yet to be fully explored. New products enter the US market, while Europe keeps its status of legit approaches for promoting. Pleased to see, that Africa is scaling!" AdCombo experts - Sweepstakes promotion is a delicate matter. There is no secret that sweepstakes payouts are not huge, so do not even consider Facebook or Google, especially if you have no experience with sweepstakes traffic there. There is no doubt that traffic from social networks is of higher quality, but here it is important to compromise between what you want and what is achievable. The more popular a traffic channel is, the more competition you will face.What kind of traffic is better to choose for sweeps promotion? Choose cheaper traffic, such as push ads, popups, or in-page and calendar push ads. Calendar push ads are the most expensive, but since they are so rare and delivered so exotically (inside iOS users’ calendars), users tend to pay attention to them when appropriately packaged. Francisco explains that from more democratic traffic, it is best to choose push notifications. According to Mobidea, push ads work better for sweeps than pop ads. - The following four advertising formats are suitable for promoting sweepstakes using TrafficSigma traffic: In affiliate marketing, and even more so, nothing lasts forever, so consult TrafficSigma managers on the best geos and follow the latest updates across the entire advertising network in monthly traffic reports. And here is the best ad format-geo bundles for sweepstakes: - Push ads - in-page push - and pops - Push ads - USA - UAE - Saudi Arabia - Philippines - Germany - in-page push - Philippines - Senegal - Indonesia - Brazil - Libya - Algeria - Mexico - Egypt - South Africa - Nigeria - and pops - Brazil - Thailand - Indonesia - Nigeria - Philippines - What can be shown on sweepstakes creatives to attract users? Here are some ideas for push notifications that work well.The message can say: about the sweepstake in general, about the possibility of winning, show the winner and say that the user may be next, indicate that the sweepstake will end soon and the user needs to hurry up with participation. It can be reported that there are a limited number of prizes left. - Show the prize or several prizes at the same time. Post a picture of the lucky winners with their winnings. Show a gift card and a photo of the store for brand recognition. There is an old but still effective technique of showing the parcel. Now it is better to use it for countries from Tier 3.Tell the user what to do on the creative. On the main image, write: erase and win, and users will understand. This method can say more without using the already short title text. You can also add information about discounts or gifts they can win to the pictures. - Sweepstakes marketing promotions stand on the proper strategy with pre- and landing pages. One of the biggest mistakes, when launching sweepstake offers, is using direct links. This is a road to nowhere in this vertical.Here we need pre-landing pages with various elements of gamification. They help the user join the game and feel the excitement, it will be much more difficult to close the page. So you increase the chances of the user to reach the moment of filling out the form with personal data in the right mood to act. Use a landing page with sweepstakes offers to maximize your conversion rate - Spin win or wheel of fortune This is a proven method that inspires the desire to win in most users. - Display different prizes Indicate that some prizes have already ended with stirring up interest and show the popularity of the sweepstake. - A questionnaire with simple questions Asking about what is popular in the country is ideal. For India, a questionnaire about cricket and its best players works well. - Lootboxes Envelopes or gift boxes, one of which contains a prize. - Scratch and win A new way of gamification, where the user swipes the cursor over the filled picture and finds a prize under the paint 2 or 3 times. - Sweepstakes CPA offers are one of the best options to start in affiliate marketing. In this video, you will learn what sweepstakes offers are, what kind of traffic is best to promote them with and how to make money with them.Subscribe to our YouTube channel and click the bell icon not to miss new videos. We plan to add at least 8 videos about Sweepstakes in affiliate marketing this month. - Tips from the CPA network - swp-expert-francisco Francisco Guerreiro, an expert from the Mobidea CPA network. - Pareto principle: 80% of the results will come from 20% of the campaigns. But you will still need to check 100%. - Always use pre-landings which will engage the user and make him susceptible to writing in his personal data. - Usually, you can save around 10% of ad spend right away, just with the proper initial setup. Cut small languages, small browsers, desktops, and devices. Double-check useless parameters. Think of it like this: the savings is not much, but it allows you to test an extra offer every 10 tests. TrafficSigma: on our platform, you can see the popularity of browsers, devices, and browser languages after you select a country to launch. - Test the same offer across different networks. Yes, even if the payout is less, do a split test. It seems networks have been shaving leads so that they can present a better payout. Split testing a campaign will give you the real deal. eCPM is king! What delivers more revenue per click on average is better. 10 sales of 20 cents is better than 5 sales of 30 cents. - swp-expert-daria Tips from Daria Maichuk, TrafficSigma traffic expert. - Ask our managers to prepare a pack of creatives for your sweeps offers. They will do it for free. Any marketer also can ask for a free whitelist to start immediately from proven sources and save money on tests. - You can start without whitelists. The TrafficSigma team has already selected traffic sources that show high CR. We mean sources from the Premium group. It is best to start from them and use other groups of sources for scaling. - Do you want to increase your chances of making a profit on push notifications? Make a separate campaign for new users. This option is called "New subscribers only" and shows ads to those who subscribed to push notifications for up to 7 days and most likely have not yet seen sweepstake offers on push notifications. Novelty can work to your advantage. - For sweep offers, mobile traffic works better than desktop traffic, but this does not mean you should abandon desktop traffic altogether. Try both options and see which works best for you. Create two identical campaigns and check the bid price with the manager. For desktops and mobile devices, it will be different. Here is another way to save some money. To get a personal manager, you need to deposit $5,000 at TrafficSigma. The manager will be useful for more than just getting bids or whitelists. He can also prepare free creatives, set up a campaign for you, and help with optimization. - Choose Android versions from 7 to 11 and Chrome browser for a start. ### Made for affiliates, agencies, and marketers - Deliver the desirable results from the start. Start fast and easy. - Launch a campaign ### Frequently asked questions about advertising Sweepstakes - 2026-07-28T03:42:09Z swpFaq g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - What is the difference between SOI, DOI and CC-Submit sweepstakes offers? SOI (single opt-in) only needs the user to leave contact details, with no verification, so leads are the easiest and cheapest to get. DOI (double opt-in) asks the user to confirm the data with a second step, such as clicking a link in a confirmation email. CC-Submit requires the user to enter card details and pay a small fee - the hardest to convert, but the highest-paying. - Which ad formats work best for Sweepstakes promotion? Push ads, in-page push, and pops. Calendar push ads also work but are pricier and more exotic, delivered inside iOS users' calendars. - Which GEOs convert best for Sweepstakes push ads? USA, UAE, Saudi Arabia, Philippines, and Germany. - Which GEOs work best for Sweepstakes in-page push campaigns? Philippines, Senegal, Indonesia, Brazil, Libya, Algeria, Mexico, Egypt, South Africa, and Nigeria. - Should I send Sweepstakes traffic straight to the offer with a direct link? No - direct links are a dead end for this vertical. Use a pre-landing page with gamification (like a spin-to-win wheel) to get the user engaged before they reach the form. - How much do I need to deposit to get a personal account manager? Deposit $5,000 to unlock a personal manager, who can prepare free creatives, set up campaigns, and help with optimization. - Which prizes convert best in each GEO tier? Tier 1 responds well to gym memberships, game consoles and cash; Tier 2 responds well to travel prizes, especially trips to Europe; Tier 3 does better with mobile-billing offers than with standard sweepstakes. # Betting https://trafficsigma.com/betting ### Get Traffic for your Betting Products - Target CPA and Ready whitelists and Turnkey campaigns. 2026-07-22T14:49:21Z betHero g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Launch a campaign - Sign in ### Ad Formats We Offer - Focused format lineup for performance marketers 2026-07-22T14:49:21Z betAdFormatsSection g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en ### Easy and smart campaign optimization with TrafficSigma features - 2026-07-22T14:49:21Z betFeatures g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Multiformat Duplicate your campaign into different formats in one click: push, pop, in-page. - Target CPA Set a budget and conversion cost, and TrafficSigma will obtain a conversion price for you. - Pre-built Whitelists Start ads on the Premium sources and get the most out of 1 billion impressions per day. - Performance Mode New sources with high CR are turned on automatically as soon as their effectiveness is proven. Non-converting sources are quickly turned off thanks to the weekly whitelist update. ### An affiliate reached 119% ROI on a Bangladesh gambling offer with pop traffic. - Optimized toward first-time deposits on TrafficSigma. 2026-07-22T14:49:21Z betAwardBanner g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Launch a campaign ### Turnkey advertising campaigns for affiliate marketers. - Hot new option 2026-07-22T14:49:21Z betTurnkey g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Fill in the form Give us your contact info and landing page url. We will create your ad account. - Log in and add funds Start from $10,000 on your balance. - Approve the creatives We make banners in all required sizes. - Press "Start" Your campaign is ready and the whitelists are applied. - Automated Rules Our specialists will optimize your campaigns to get target ROI. - Launch a campaign ### Lifesaver for you if - 2026-07-22T14:49:21Z betLifesaver g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - You want to scale your ad campaigns with new traffic sources - Your current ad network prohibits a blackhat vertical you have chosen for advertising - You are dissatisfied with the current ROI - You need help in launching your campaigns ### Webinars - 2026-07-22T14:49:21Z betBlog1Section g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en ### Guides & Tutorials - 2026-07-22T14:49:21Z betBlog2Section g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en ### What industry leaders say - Thousands of PRO performance marketers have already tried TrafficSigma. 2026-07-22T14:49:21Z betTestimonialsSection g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en ### Promote your Betting offers with premium traffic! - 2026-07-22T14:49:21Z betClosingCta g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Launch a campaign - Sign in ### Frequently asked questions about Betting advertising - 2026-07-28T03:42:09Z betFaq g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - What optimization tools do I get for Betting campaigns? Multiformat lets you duplicate a campaign into push, pop and in-page in one click, Target CPA optimizes toward your conversion cost, pre-built whitelists give you proven sources from day one, and Performance Mode automatically turns on new high-CR sources while switching off non-converters. - How does the turnkey Betting campaign setup work? Five steps: fill in the form with your contact info and landing page, fund your account from $10,000, approve the creatives we prepare, press "Start", and our specialists apply automated rules to work toward your target ROI. - What ad formats can I run for Betting offers? Push, pop and in-page traffic, duplicated from a single campaign with the Multiformat feature. - Who is TrafficSigma's Betting traffic a good fit for? Advertisers who want to scale with new traffic sources, whose current network restricts a vertical they need, who are dissatisfied with their current ROI, or who need help launching a campaign. - Do you offer pre-built whitelists for Betting sources? Yes - Pre-built Whitelists give you access to already-vetted Premium sources so you can start ads without building a list from scratch. - Can whitelists update automatically as sources perform? Yes. Performance Mode turns on new high-converting sources as soon as they prove effective and turns off non-converting ones, with the whitelist refreshed weekly. # Crypto https://trafficsigma.com/crypto ### Get traffic for your Crypto & Web3 offers - 2026-07-25T04:42:09Z cryHero g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Exchange, wallet and presale sign-ups - Whitelists pre-cleared for crypto creatives - Push, pop and in-page formats - Launch a campaign - Sign in ### Run Ads for Any Crypto & Web3 Product - 2026-07-25T04:42:09Z cryCategories g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Exchanges - Wallets - Presales & ICOs - Airdrops & Giveaways - DeFi Platforms - NFT & Web3 Apps ### Ad formats for Crypto and Web3 offers - Suited to exchange, wallet, DeFi and NFT campaigns, including presales and airdrops. 2026-07-25T04:42:09Z cryAdFormatsSection g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - telegram ADS in Telegram ADS in Telegram device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - push Push Notifications Native device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - inpage-push In-Page Push Push-style banners inside webpages, no subscription required - Works on iOS/macOS , - bypasses browser restrictions - pop Pop / Popunder Full-page ad opens behind or over active tab - 219M+ daily impressions, - CPM from $1.00 - domain-redirect Domain Redirect Traffic from parked/expired domains, zero-click - High-intent users, - 184M+ impressions - native Native Ads Content-style ads that match publisher look and feel - Premium placements, higher engagement - calendar-push Calendar Push Notifications via calendar events (iOS specialty) - Reaches iOS users, - unique format ### Launch a crypto campaign without building it yourself. - Hot new option 2026-07-25T04:42:09Z cryTurnkey g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Fill in the form Send your contact details and landing page URL. We open your ad account. - Add funds Start from $10,000 on your balance. - Approve the creatives We build banners in every size your offer needs. - Press "Start" Your campaign goes live on the whitelist already applied to it. - Get target ROI Our team tunes the campaign toward your target return. ### A fit for you if - 2026-07-25T04:42:09Z cryLifesaver g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - You need a traffic source that will not flag or ban your crypto ad account - Your current network throttles or rejects Web3 and token-launch creatives - You are not hitting target ROI on exchange or wallet installs - You need a new presale or airdrop offer live fast ### Promote your Crypto and Web3 offers with premium traffic - 2026-07-25T04:42:09Z cryLaunchCta g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Launch a campaign - Sign in ### Frequently asked questions about Crypto & Web3 advertising - 2026-07-28T03:42:09Z cryFaq g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Which crypto and Web3 products can I advertise? Exchanges, wallets, presales and ICOs, airdrops and giveaways, DeFi platforms, and NFT or Web3 apps. - What ad formats are supported for crypto campaigns? Push, pop and in-page formats. - Are your whitelists pre-cleared for crypto creatives? Yes - whitelists are pre-cleared for crypto creatives, so exchange, wallet and token campaigns are not held up at moderation the way they can be on networks unfamiliar with the vertical. - How does the turnkey crypto campaign process work? Send your contact details and landing page URL, add funds from $10,000, approve the creatives we build, press "Start" once your whitelist is applied, and our team tunes the campaign toward your target return. - Who is TrafficSigma's crypto traffic a good fit for? Advertisers who need a traffic source that will not flag or ban a crypto ad account, whose current network throttles or rejects Web3 and token-launch creatives, who are not hitting target ROI on exchange or wallet installs, or who need a new presale or airdrop offer live fast. # E-commerce https://trafficsigma.com/ecommerce ### Get traffic for your E-commerce offers - 2026-07-25T05:35:57Z ecomHero g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - COD product offers across every major GEO - Cart-abandonment retargeting built in - Push, pop and in-page formats - Launch a campaign - Sign in ### Run Ads for Any E-commerce Product - 2026-07-25T05:35:57Z ecomCategories g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - COD Product Offers - Dropshipping Stores - Cart-Abandonment Retargeting - Flash Sales & Discounts - Marketplace Sellers - New Product Launches ### Ad formats for E-commerce campaigns - Match the format to the funnel - from COD product offers and dropshipping stores to cart-abandonment retargeting. 2026-07-25T05:35:57Z ecomAdFormatsSection g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - telegram ADS in Telegram ADS in Telegram device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - push Push Notifications Native device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - inpage-push In-Page Push Push-style banners inside webpages, no subscription required - Works on iOS/macOS , - bypasses browser restrictions - pop Pop / Popunder Full-page ad opens behind or over active tab - 219M+ daily impressions, - CPM from $1.00 - domain-redirect Domain Redirect Traffic from parked/expired domains, zero-click - High-intent users, - 184M+ impressions - native Native Ads Content-style ads that match publisher look and feel - Premium placements, higher engagement - calendar-push Calendar Push Notifications via calendar events (iOS specialty) - Reaches iOS users, - unique format ### Launch an e-commerce campaign without building it yourself. - Hot new option 2026-07-25T05:35:57Z ecomTurnkey g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Fill in the form Send your contact details and offer/store URL. We open your ad account. - Add funds Start from $10,000 on your balance. - Approve the creatives We build banners in every size your product catalog needs. - Press "Start" Your campaign goes live targeting the GEOs your offer converts in. - Get target ROI Our team tunes the campaign toward your target return. ### A fit for you if - 2026-07-25T05:35:57Z ecomLifesaver g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - You run COD offers and need volume in GEOs where card checkout is not the norm - Your current network cannot keep up with fast-rotating dropshipping catalogs - You want to retarget cart-abandoners without relying on a single walled garden - You need a flash-sale or new product launch live fast ### Promote your E-commerce offers with premium traffic - 2026-07-25T05:35:57Z ecomLaunchCta g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Launch a campaign - Sign in ### Frequently asked questions about E-commerce advertising - 2026-07-28T03:42:09Z ecomFaq g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - What e-commerce offer types can I run? COD product offers, dropshipping stores, cart-abandonment retargeting, flash sales and discounts, marketplace sellers, and new product launches. - Do you support cart-abandonment retargeting? Yes - it is built into the platform for e-commerce campaigns. - Which ad formats work for e-commerce campaigns? Push, pop and in-page formats. - How does the turnkey e-commerce campaign process work? Send your contact details and offer or store URL, add funds from $10,000, approve the creatives we build, press "Start", and our team tunes the campaign toward your target ROI. - My COD offers run in GEOs where card checkout is not the norm - can TrafficSigma help? Yes - TrafficSigma is built to deliver COD volume in GEOs where card checkout is not the norm. - Can TrafficSigma handle a fast-rotating dropshipping catalog? Yes - the platform is built to keep up with catalogs that rotate products quickly. # Online Games https://trafficsigma.com/online-games ### Creatives for Gaming Push Ads - Format of Push Ads is a very good way to promote gaming offers. Here are some ideas for creatives for gaming on push ads.TrafficSigma explains how to make a creative for the vertical, to run push ads only with positive results. We will teach you how to come up with catchy titles and descriptions. 2026-07-22T14:49:21Z ogHero g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en ### Sections - Here are some ideas, where you can find creatives for push notifications for gaming vertical. - 1. Address Your Target Audience Directly Explain what the user may expect after clicking on the push ad. This is one of the mobile gaming creative trends. Announce the game, mention the gameplay and graphics.Examples"Legends come to life," description: "In the new RPG "Dragon Kingdom"""An anime-style online game", description: "A harmonious development of the characters, a non-linear plot""A new online RPG", description: "The limitless world of "Dragon Kingdom"" - 2. Influence Imperceptibly Try to get the user to ask a question, the answer to which is hidden in the game.Examples"The sage of the valley has disappeared," description: "Since the war began, death has swallowed ...""Where did the king go?" description: "Find all the artifacts and gather an army to ...""Get the hero to the 47 lvl," description: "with no donut and artifacts. Discover the world ..." - 3. Share the News Tell the user the latest news from the world of gaming.Examples"The first online game," description: "with a non-linear plot and no donut. Immerse yourself ...""There is no more donut in the RPG", description: "The best game in which the hero can be advanced ...""A novelty in the world of online RPGs", description: "Incredible adventures in a world ruled by ..." - 4. Explain How... Titles with "how" create a feeling that the user can learn something important if they click on the push. Use it to your advantage.Examples"How to conquer an empire?" description: "A new online RPG: memorable graphics and unique ...""How to win the battle of the century," description: "Complete the "Dragon Kingdom" game in a few ...""How to survive in the world," description: "where every day there is a threat to peaceful ..." - 5. Questions Headings in the form of questions are the quickest way to activate the interaction of the user with the push. When the recipient sees a question, subconsciously they form an answer in their mind and become interested in the material.Examples"Don't you know about "Elysium"?" description: "The game that has captured tens of thousands of gamers ...""Will you fight for our guys?" description: "Elves ask the Death Knight for help but ...""When will the war end?" description: "The last battle of dragons with orcs of the black ..." - 6. Make a Call to Action To prompt the recipient to take an action, use verbs in the title and in the description.Examples"Gather a powerful army of vampires," description: "And stand up for the protection of civilians in the city""Play online," description: "New online RPG "Princess Mio" in the anime style""Launch the evolution," description: "Follow the path from the Stone Age to ..." - 7. Pay attention It is better to clarify the essence of the game or its main feature in the description. In this case, the push notification looks honest, the notification becomes useful to the user.Get traffic from TrafficSigma right now - How to make a working creative for arbitrage? TrafficSigma suggests four options for searching and developing creatives for gaming for push ads. Test all the approaches to find the right one for your offer! - 1. Examples of Creatives for Gaming vertical from Search Engines The source of the search for visuals is not new but is always relevant. Specifically for fantasy, anime, and games, search engines show a huge amount of high-quality art: - 2. Examples of Creatives for Gaming vertical from Promo Videos If a presentation video is screened manually, the pictures are not of the best quality. - Recommendation: open the visual in a graphics editor and work with saturation, brightness, and sharpness. - 3. Examples of Creatives for Gaming vertical from Social Networks Many games have groups on Facebook, VK, and other social networks. There you can find screenshots of players with advanced characters and constructed cities. There is also a lot of high-quality branded graphics from group admins. - 4. Examples of Creatives for Gaming vertical from Screens Landing pages are often designed in a catchy and creative way. Screen some images to make attractive creatives for push ads: Get traffic from TrafficSigma right now Run TrafficSigma push ads in the gaming niche. An interesting title and high-quality creatives will guarantee a powerful conversion. Do not hesitate and launch a gaming campaign now! ### Made for affiliates, agencies, and marketers - Deliver the desirable results from the start. Start fast and easy. - Launch a campaign ### Frequently asked questions about gaming push ad creatives - 2026-07-28T03:42:09Z ogFaq g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - What creative-writing techniques work best for gaming push notifications? Seven approaches perform well: addressing the player directly, sparking curiosity without giving everything away, sharing in-game news, explaining "how to" do something, asking a question, using a call to action, and being upfront about the game's core feature. - Where can I source images for gaming push ad creatives? Search engine art (especially for fantasy/anime titles), screenshots from promo videos, images shared in the game's social media groups, and screenshots of the landing page itself. - Should gaming push notifications be honest about the game? Yes - clarifying the game's core feature in the description makes the notification look honest and keeps it useful to the user, rather than clickbait. - Why do question-style headlines work well for gaming ads? A question makes the reader form an answer subconsciously, which draws them into the material before they even click. - Which ad format does TrafficSigma recommend for gaming offers? Push ads - the format this guide is built around, since it converts well for gaming creatives that lead with a strong hook. # Nutra https://trafficsigma.com/nutra ### How to Advertise Nutra Offers and Gain Profit - If there is any vertical that managed to regain its popularity after the pandemic and gain momentum, it is definitely Nutra.In this article, TrafficSigma ad network's team will help you to figure out how to launch Nutra campaigns and gain profit. Also we will cover all the details on working with the Nutra vertical, starting from the best traffic sources to the selection of top geos and affiliate networks. 2026-07-22T15:45:12Z nutHero g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en ### Sections - Before moving on to real tips and recommendations, let's analyze the meaning of Nutra to make it clear to everyone, including beginners.Nutra is an abbreviation of nutraceuticals or food additives. This vertical does not advertise medicines or real medical products that are prescribed by doctors, only supplements, dietary items and products that can potentially benefit health. For example, cosmetics, anti-age creams, as well as vitamins.There are many niches in this vertical, which makes Nutra ads a very profitable thing for affiliate marketers to promote. - Let's enumerate not only the main niches of Nutra vertical, but also smaller units. You can launch such types of Nutra offers as: - Beauty products, anti-aging creams, skin care, - Weight loss products, - Supplements for men's health, potency enhancements - Vitamins and dietary supplements, - Cellulite and wrinkle creams, - Anti-parasite and detox tea, - Equipment for training at home and outdoors, - Supplements to relieve muscle pain, - Products to improve concentration and performance, - Amulets for health and good luck, - Products from fungus infection, - Teeth whitening pastes, - Creams and medications for hemorrhoids. - According to the statistics of the TrafficSigma platform, there are two main traffic channels that work well for Nutra campaigns. - First of all, these are classic push notifications, they show excellent results for all kinds of Nutra offers. - The second converting traffic format is the in-page push, we recommend using it specifically for weight loss and men's health offers. - In addition to our data, there are several obvious reasons why these formats have been working steadily for a long time for Nutra ad promotion:Personal approach. These two traffic formats allow you to address people directly using a personal appeal in creatives in your campaigns. You can also turn to the specific pain of your target audience, showing the best solution to their problem.Audience segmentation. Thanks to creatives, you can not only attract a user, but also segment your audience. It is possible to create several creative bundles for different audiences and test each approach. For example, show both women and men in the "before / after" creatives to identify your potential buyer.iOS users coverage. The in-page push format allows you to target not only Android, but also iOS users in the campaigns, so you can reach a great amount of people.A small price per click. CPC for the push format starts from $0.005, as for the in-page push CPC starts from $0.005. - There are several main types of Nutra offers that convert well and consistently show good results, and we will cover them in the Nutra guide below. In the TrafficSigma advertising network, these are: - Men's health is one of the most stable types of offers for the Nutra vertical. It includes several niches that an affiliate marketer can launch. Basically, these are products for potency, gels and pills for penis enlargement, as well as medicines for prostatitis.You can check a list of offers and specific products for men's health that will work well in our recent article about the best CPA offers in 2025! - Offers for weight loss will also never lose their relevance. This is a fairly large field for affiliate marketers. It includes vitamins, gels, pills for weight loss, as well as various teas, food, and information products for slimming.The goods of this niche do not have seasonality and convert well all over the world and work for many different people, so this is a great option to drive traffic to. - Yes, this is the vertical that remains profitable no matter what, especially if you find a suitable bundle. In general, there are several reasons why affiliate marketers shall pay attention to it:High demand. This is exactly the vertical that addresses a user's problem: obesity, health problems, craving to be beautiful. All these problems cannot be solved quickly, that is why the user will always look for various ways to cope with these issues, so the vertical will remain relevant.Nutra offers do not "burn out". Of course, any offer can become unattractive to people, but due to the fact that there are many products of the same category on the Nutra market, you can always choose a similar offer and start launching it, you will not even need to make drastic changes in your creatives.If you wish to figure out how to drive traffic to Nutra ads and have a great ROI, stay with us. In this guide we will cover creating Nutra campaigns with a strong CR and give tips on choosing the best GEO and affiliate network. - There are many countries that suit Nutra offers as well as there are many people who want to lose weight easily and become younger quickly without any surgeries. Though there are overall tendencies that remain on top as in any vertical. - Top geos for Men's Health offers We have recently found out that products for improving men's health are really popular in these regions.IndiaNepalAlgeriaPeruPhilippines - Top geos for Weight Loss offers Weight loss offers work great on different geos, but the USA will always be on top because of the obesity problem and the healthy lifestyle trend.USAThailandSlovakiaCzech RepublicIndia - Top GEOs for other Nutra offers It is crucial to analyze the best geo for each niche to get a high CR. For example, products for hair loss work well for India, while anti-parasite goods are perfect for Philippines.IndiaPhilippinesUSANepalColombiaArgentinaMexico - You can consult your manager at TrafficSigma. By the way, every month we update our report on the best geos and verticals that converted the best recently, so you can get insights on all the profitable bundles right on time! - There are many affiliate networks that provide Nutra offers in 2025. The main thing is to do your own analysis before choosing an affiliate network. - It's crucial to: read reviews on Nutra affiliate networks;identify your audience and GEO in advance;choose the best payment model;communicate with managers and technical support of several networks to choose the best Nutra affiliate network. - Find a few affiliate networks that provide Nutra offers below: Leadbit, MyLead, CPAgetti, Everad, Shakes.pro, AFFSTAR, Advidi, RocketProfit, Meta CPA, Leadrock, Money4Leads, Nutriprofits, TerraLeads, Adexico.Important: Direct advertisers will always have the best payment terms. If there is an opportunity to take an offer directly, do not miss it! - There are many approaches to making creatives for Nutra for affiliates, they all vary depending on the desired target audience and the offer. In our guide we will consider the top-notch approaches to use in your campaigns for this vertical. - Remember that creatives are your main way of audience segmentation, so try to appeal to all the people that may potentially be interested. Speaking about Nutra, these are both women and men, as well as elderly people. Test all the possible approaches to try the right one for your offer.Use enticing headlines in your campaigns. Talk about the miraculous effects of the product, focus on its availability and cheapness, or talk about quick results. You can use a more specific approach, for example, losing weight for a wedding day for women or removing the abdominal fat for men. - For men's health and potency, we also advise to focus on "before / after" creatives, indicating how the size will improve in centimeters in order to interest your potential buyer. You can also show a pleased woman using spicy creatives, this will be a real clickbait for your target audience.If you do not have the opportunity to make creatives yourself, you can ask the manager to provide them for you for free! - It is crucial for an affiliate marketer to view a sales funnel as a whole picture. After all, this funnel has to be user-friendly as it encourages people to make the final payment, so it is the key to a high CR.If you use push traffic, your funnel will include creatives, pre-landing and landing page with an offer. When working with push ads, a marketer shall remember that 70% of advertising campaigns need to use pre-landing pages to attract users. After all, the user is already warmed up at this stage, and makes the decision to visit the product page and make a purchase or on the contrary decides to leave.The remaining 30% of campaigns work well with direct links, but we recommend testing both options to see what actually suits your product. - Speaking about the landing page, make use of storytelling. For example, if you drive traffic to a weight loss offer, start with the "before / after" creatives indicating that people will read a story about the weight loss of an ordinary woman by following the link. Then describe her steps to becoming slimmer on the pre-landing page. Finally, put a button that leads to the product page at the end of the text for the user to follow it when he is already warmed up.This way you urge people to buy the product you advertise by raising their interest at each stage. Respectively, they do not have any other choice but to make a purchase at the final stage!TrafficSigma Team - Before launching a Nutra campaign, decide how you'll do it: agree on the payment type, find a suitable offer, choose a geo, decide on the audience and targeting. We have identified several main principles that will help an affiliate marketer create a converting push campaign for Nutra. - 1. Choose a suitable traffic source. As we mentioned earlier, push and in-page push work best for Nutra in TrafficSigma. You can also request a whitelist for a specific geo and format from your manager. - 2. Add at least 5-10 creatives. Adding enough creatives is important for any vertical, but when we talk about Nutra, it is just a necessity. Do not ignore this point, as very often only one or two of many bundles show nice results, and if you add just a couple of creatives to your campaign, your chances to get a high CR will decrease several times. Also, testing a large number of creatives at once will help to save time and money of an affiliate marketer. - 3. Use premium traffic sources. Premium group includes the traffic sources of the best quality that guarantee to bring you a high CR. What is more, the Premium group converts 61% better than the Standard one! You can use other groups of sources for scaling the campaigns. - 4. Choose the best targeting. We advise you to use Chrome as well as the latest Android and iOS versions in your campaigns to achieve best results. - 5. Set frequency cap. If you want people to click on your offer and not get annoyed, we recommend setting the frequency cap in the campaigns. We would advise to set 1 impression per user a day. - 6. Make use of schedule. If you launch COD offers, you had better set a schedule in the call-center working time. - 7. Optimize your campaigns. Make sure that you use optimization features to save your time: Automated rules, Target CPA, Optimizer, Performance Mode as well as Microbidding will help you block expensive traffic sources automatically, as well as add working traffic sources to the whitelist.If you are not sure how to work with Microbidding, or optimize your campaign to match the desired CPA, you can always contact your manager and ask for expert advice! - Nutra trends Making predictions is always hard, but the TrafficSigma team has several observations on the trends of the current and next year.It is obvious that during the pandemic Nutra was going through hard times, COD offers were especially affected due to the shutdown of call centers. In 2025, Nutra is back and converts even better than before.We advise you to pay attention to LATAM, African countries, Asia, as well as India this and coming year, the geos will be on top for launching Nutra. - Obviously, Nutra is a vertical that will always convert. Everyone wants to be healthy, beautiful, and skinny, so affiliate marketers who launch Nutra ads will always benefit! We hope this guide was fruitful, and now you are ready to choose a suitable offer and GEO, create a working creative, and launch a converting campaign. Do not miss out on high profits from Nutra offers promotion on the top traffic by TrafficSigma! ### Made for affiliates, agencies, and marketers - Deliver the desirable results from the start. Start fast and easy. - Launch a campaign ### Frequently asked questions about advertising Nutra offers - 2026-07-28T03:42:09Z nutFaq g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Which traffic formats work best for Nutra offers? Classic push notifications and in-page push are the two channels that perform best for Nutra, with CPC starting from $0.005 on both formats. - Which GEOs work best for Men's Health offers? India, Nepal, Algeria, Peru, and the Philippines. - Which GEOs work best for Weight Loss offers? The USA leads, followed by Thailand, Slovakia, the Czech Republic, and India. - Do I need a pre-landing page for Nutra campaigns? In most cases, yes - about 70% of Nutra campaigns need a pre-landing page to warm up the user before the offer. The remaining 30% work with direct links, so test both to see what suits your product. - What frequency cap should I set for a Nutra push campaign? One impression per user per day is the recommended starting point. - How many creatives should I upload before launching a Nutra campaign? At least 5 to 10 - Nutra campaigns are especially sensitive to creative variety, since often only one or two bundles out of many will perform. # Dating https://trafficsigma.com/dating ### Maximize your Dating Offer Conversions - Reach a high-quality audience with tailored campaigns across our extensive advertising network. 2026-07-22T15:45:12Z datHero g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Launch a campaign ### Unlock Unmatched Reach & Quality - Why Choose TrafficSigma? Whether you are promoting mainstream or niche Dating offers, our network provides: Volumes in Dating Niche 2026-07-22T15:45:12Z datReach g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - 206M+ impressions per day - Cost-effective traffic starting at just $0.005 per click - Fast approval: get your ads live with moderation within 5-10 minutes - Access to a vast audience across 248 GEOs - Custom targeting options to optimize results - Simple postback setup for seamless conversion tracking - JP JPN 4.3M daily impressions - FR FRA 3.3M daily impressions - US USA 3.1M daily impressions - CN CHN 2.4M daily impressions - NL NLD 1.4M daily impressions - DE DEU 1.1M daily impressions - IN IND 1M daily impressions - IT ITA 613K daily impressions - UA UKR 488K daily impressions - AE ARE 434K daily impressions ### Ad Formats We Offer - Choose the format that best fits your Dating campaign goals 2026-07-22T15:45:12Z datAdFormatsSection g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - telegram ADS in Telegram ADS in Telegram device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - push Push Notifications Native device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - inpage-push In-Page Push Push-style banners inside webpages, no subscription required - Works on iOS/macOS , - bypasses browser restrictions - pop Pop / Popunder Full-page ad opens behind or over active tab - 219M+ daily impressions, - CPM from $1.00 - domain-redirect Domain Redirect Traffic from parked/expired domains, zero-click - High-intent users, - 184M+ impressions - native Native Ads Content-style ads that match publisher look and feel - Premium placements, higher engagement - calendar-push Calendar Push Notifications via calendar events (iOS specialty) - Reaches iOS users, - unique format ### Easy Setup in 3 Simple Steps - How It Works 2026-07-22T15:45:12Z datHowItWorks g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - 1 Sign up to access our platform. - 2 Choose your ad formats and customize campaigns to fit your needs. - 3 Start driving traffic and monitor conversions with our intuitive dashboard. ### We care about the traffic you receive - Our internal Fraud Detection System cleans up to 1M suspicious activities each month so only real people interact with your ads. To make sure, we also check the traffic with Adscore system as a second-level protection. 2026-07-22T15:45:12Z datFraud g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Impression & Click Fraud prevention - Fake conversions preclusion ### Boost your Dating offer campaigns with high-converting traffic - 2026-07-22T15:45:12Z datCtaBanner g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - Launch a campaign ### Frequently asked questions about Dating advertising - 2026-07-28T03:42:09Z datFaq g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - How much Dating traffic can I get? The platform delivers 206M+ push and Telegram impressions per day, and Dating campaigns can run across all 248 GEOs. - What is the CPC floor for Dating campaigns? CPC starts from $0.005. - How fast is campaign moderation? Campaigns typically pass moderation within 5-10 minutes. - How many GEOs can I target for Dating offers? All 248 GEOs on the platform are available for Dating offers. - How do you protect Dating campaigns from fraud? Our internal Fraud Detection System cleans up to 1M suspicious activities every month, and we run a second-level check with the Adscore system, preventing both impression/click fraud and fake conversions. - How do I get set up? Sign up, choose your ad formats and customize the campaign, then launch and monitor conversions on the dashboard. - Can I track conversions from my Dating campaigns? Yes - postback setup is simple, so conversion tracking is seamless from day one. ## Solutions # For Advertisers https://trafficsigma.com/for-advertisers ### User Acquisition for Advertisers - Buy push, pop, native and Telegram traffic at scale, optimize toward your target CPA, and keep control of ROI with per-source reporting and expert campaign support. 2026-07-22T05:09:38Z advHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign ### Why performance buyers choose TrafficSigma - 2026-07-22T05:09:38Z advWhyChoose g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Target by GEO, device, OS, browser, carrier and connection across 248+ GEOs, then build whitelists and blacklists from your own per-source conversion data. Targeting down to the source - Run manual bidding while you test, then hand the campaign to Target CPA or Performance Mode once the funnel is proven and let the system bid toward your goal. Optimization toward your CPA - Dedicated assistance at every stage of the campaign: launch setup, creatives, bid strategy and scaling advice from people who run traffic themselves. Campaign support that buys media ### How It Works - 2026-07-22T05:09:38Z advHowItWorks g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Sign up and fund account 01 (minimum $300) - Create campaign: 02 select format (Push, Pop, Domain Redirect, Native) - Set targeting: 03 GEO, device, OS, carrier, plus advanced options - 04 Choose optimization mode: Manual, Target CPA, or Performance Mode ### Ad Formats We Offer - Focused format lineup for performance marketers 2026-07-22T05:09:38Z advAdFormatsSection g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - telegram ADS in Telegram ADS in Telegram device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - push Push Notifications Native device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - inpage-push In-Page Push Push-style banners inside webpages, no subscription required - Works on iOS/macOS , - bypasses browser restrictions - pop Pop / Popunder Full-page ad opens behind or over active tab - 219M+ daily impressions, - CPM from $1.00 - domain-redirect Domain Redirect Traffic from parked/expired domains, zero-click - High-intent users, - 184M+ impressions - native Native Ads Content-style ads that match publisher look and feel - Premium placements, higher engagement - calendar-push Calendar Push Notifications via calendar events (iOS specialty) - Reaches iOS users, - unique format ### Geos, impressions, and cost - For push ads For pop ads Country Total impressions Avg CPC 2026-07-22T05:09:38Z advGeos g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - US US 28M $0.065 - IN IN 21M $0.012 - BR BR 16.5M $0.010 - ID ID 14M $0.007 - RU RU 12.5M $0.033 - TH TH 10M $0.021 - UA UA 8.5M $0.058 - MX MX 7.5M $0.009 - IR IR 5.5M $0.005 - US US 29M $2.80 - VN VN 22M $1.15 - IN IN 18M $1.05 - BR BR 15.5M $1.20 - ID ID 13.5M $1.10 - UA UA 11M $1.30 - TH TH 9.5M $1.25 - GB GB 7M $2.60 - FR FR 5M $2.20 ### Frequently asked questions about TrafficSigma for Advertisers - 2026-07-22T05:09:38Z advFaqSection g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - What ad formats can I run as an advertiser on TrafficSigma? You can run Ads in Telegram, Push Notifications, In-Page Push, Pop / Popunder, Domain Redirect, Native Ads, and Calendar Push. All formats are self-serve and available across 248+ GEOs. - What is the minimum deposit to start a campaign? The minimum deposit to fund your advertiser account is $300. You can top up at any time and only pay for the traffic you actually receive. - Which optimization modes are available? Three: Manual (you control bids), Target CPA (the system optimizes toward your desired cost per action), and Performance Mode (fully automated bidding toward your goal). - What targeting options do I get? You can target by GEO, device, operating system, browser, carrier, connection type, and time of day, plus advanced options such as audience interest categories and frequency capping. - How do you keep traffic clean from fraud? Every source is vetted and traffic is filtered in real time with multi-layer anti-fraud checks, so your budget is spent on genuine, converting users - not bots. - How fast can my campaign go live? Most campaigns are reviewed and approved within a few hours. Once approved, delivery starts immediately and you can watch stats update in real time. - Can I get a personal account manager? Yes. Every advertiser gets dedicated expert support at every stage - from setting up your first campaign to scaling, creatives, and optimization. - Which pricing models can I choose from? CPC (cost per click), CPM (cost per mille), Target CPA, and Smart CPM. You pick the model that fits your funnel and switch as your campaign matures. - Do you support all major verticals? Yes - iGaming, Betting, Finance / Forex, Nutra, Sweepstakes, Dating, Mobile Apps, Utilities, and Online Games are all supported with tailored traffic. - Do you have real case studies I can see? Yes. Our case studies show measured lifts in conversions and CPA across multiple verticals - reach out and we will share the ones relevant to your niche. # For Publishers https://trafficsigma.com/for-publishers ### Traffic Monetization for publishers - We help publishers to earn more by offering personal expert support, and easy-to-use platform for maximum performance. 2026-07-22T05:43:26Z pubHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Start monetizing ### Why Choose TrafficSigma Ad Network - 2026-07-22T05:43:26Z pubWhyChoose g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - There is no need to place ads directly on the website. Users get ads via push ads after subscription, or pop ads after clicking on a website page, or direct link after following the link placed anywhere on your web resources. Non-intrusive formats - Don't bother with long integration and manual optimization. We have you covered. Focus on revenue - Combine ad formats from multiple providers which fit your strategy. 100% Compatible - Dedicated personal assistance at every stage: from installing the code to receiving payouts. Expert support - Show the most welcomed ads to your audience according to their interests. Filtered ad categories - Monetize 100% of your inventory at competitive rates. We never run out of ads. Highest fill rates ### How It Works - 2026-07-22T05:43:26Z pubHowItWorks g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - 1 Sign up and add your website/app - 2 Get approved (fast moderation, typically within 24h) - 3 Choose ad formats and implement tags - 4 Earn revenue as ads are displayed - 5 Get paid on NET7, weekly terms via multiple methods ### Ad Formats We Offer - Focused format lineup for performance marketers - telegram ADS in Telegram ADS in Telegram device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - push Push Notifications Native device notifications to opted-in subscribers - 206M+ daily impressions, - 248+ GEOs, - from $0.005 CPC - inpage-push In-Page Push Push-style banners inside webpages, no subscription required - Works on iOS/macOS , - bypasses browser restrictions - pop Pop / Popunder Full-page ad opens behind or over active tab - 219M+ daily impressions, - CPM from $1.00 - domain-redirect Domain Redirect Traffic from parked/expired domains, zero-click - High-intent users, - 184M+ impressions - native Native Ads Content-style ads that match publisher look and feel - Premium placements, higher engagement - calendar-push Calendar Push Notifications via calendar events (iOS specialty) - Reaches iOS users, - unique format ### Geos, impressions, and cost - For push ads For pop ads Country Total impressions Avg CPC - US US 28M $0.065 - IN IN 21M $0.012 - BR BR 16.5M $0.010 - ID ID 14M $0.007 - RU RU 12.5M $0.033 - TH TH 10M $0.021 - UA UA 8.5M $0.058 - MX MX 7.5M $0.009 - IR IR 5.5M $0.005 - US US 29M $2.80 - VN VN 22M $1.15 - IN IN 18M $1.05 - BR BR 15.5M $1.20 - ID ID 13.5M $1.10 - UA UA 11M $1.30 - TH TH 9.5M $1.25 - GB GB 7M $2.60 - FR FR 5M $2.20 ### Frequently asked questions about TrafficSigma for Publishers - 2026-07-22T05:43:26Z pubFaqSection g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - What resources can I monetize with advertisements at TrafficSigma? With the advertising at TrafficSigma you can monetize your Telegram Mini Apps, websites, blogs, mobile apps, domains, SEO tools, paid traffic, ad networks, social media accounts and plugins/extensions. The available advertising formats that we offer for profiting off are push, pop, in-page, direct click, native and Telegram ads. - Can I adjust the way advertisements are displayed on my resource? Yes. You control the formats, placements, and frequency, and you can filter ad categories so only the most relevant, non-intrusive ads reach your audience. - Are there strict requirements for a Mini Application to monetize at TrafficSigma? Requirements are light. Your app or resource just needs real, human traffic and must comply with our content policy. Moderation is fast - sites are typically approved within 24h - so you can start earning almost immediately. - What type of Telegram ads is available for monetizing mini applications? For Telegram Mini Apps we offer in-app push notifications to opted-in subscribers, native placements, and interstitial formats - all designed to convert without disrupting the user experience. - Can I monetize multiple resources like websites/TMAs at the same time? Absolutely. You can connect and monetize any number of websites, apps, and Telegram Mini Apps from a single account, with revenue reporting broken down per resource. - Do you monitor the advertising traffic for fraudulent activity? Yes. Every impression is filtered in real time through multi-layer anti-fraud checks, so your inventory stays clean and your payouts reflect genuine, high-quality traffic. - What is the minimum payment amount I can withdraw? The minimum withdrawal is $200 to an e-wallet and $500 by bank wire transfer. You can request a payout as soon as your balance clears the minimum for your chosen method. - How often do you pay your publishers? Payouts run on NET7, weekly terms via multiple methods (bank transfer, crypto, and popular e-wallets), so you get consistent, predictable cash flow. - Do you have a referral program for publishers? Yes. Refer other publishers and earn an ongoing share of the revenue they generate - a passive income stream on top of your own monetization. - Do you have real cases of profitable monetizing Telegram Mini Apps with you? Yes. We can share measured case studies of Telegram Mini Apps and websites that scaled their revenue with TrafficSigma - reach out and we will send the ones closest to your niche. ### Payouts, methods and terms - What you need to earn before a withdrawal, how you get paid, and how often. 2026-08-05T07:44:40Z pubCommercials g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Minimum payout - e-wallet Request a withdrawal to a supported e-wallet as soon as your balance clears this amount. $200 - Minimum payout - wire transfer Bank wire has a higher minimum than e-wallets because of the per-transfer banking fees. $500 - Payment terms Earnings are settled on net-7 terms and paid out on a weekly cycle, so cash flow stays predictable. NET7, weekly - Payout methods Bank wire transfer, crypto, and popular e-wallets. You choose the method per withdrawal. - Site approval Moderation of a new website, app or Telegram Mini App is typically completed within this window, so earning starts quickly. 24h - Revenue reporting Revenue is reported per resource, so multi-site publishers can see exactly which property earned what before requesting a payout. # Pricing https://trafficsigma.com/pricing ### Which pricing model to choose on TrafficSigma to enjoy larger profits - Whether you target globally or aim at the narrow segment, TrafficSigma enables you with balanced pricing models to maximize your ROI. Don't overpay with our smart campaign tests and the next-gen traffic estimator. 2026-07-22T07:09:52Z prcHero g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign ### Models - Launch campaigns and set up offers with the best-matching pricing model 2026-07-22T07:09:52Z prcModels g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - CPC Cost Per Click pay only when user clicks - from $0.005 Push campaigns, Testing new offers - CPM Cost Per Mille pay per 1,000 impressions - from $1.00 Pop traffic, scaling proven campaigns - Target CPA Set desired CPA system auto-optimizes to hit target After initial testing, hands-off optimization - Smart CPM AI adjusts bids per impression based on conversion likelihood Maximizing conversions at scale ### Operate pricing models to gain broader reach and larger ROI - Top verticals Top ad formats 2026-07-22T07:09:52Z prcDetail g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Choose the cost-per-click payment when your offer is easy to convert (e.g., just an opt-in required). Check the traffic and bid estimates before launching to make sure you can get sufficient click volume. CPC Cost Per Click pay only when user clicks - Push campaigns - Testing new offers - Popunder - Push Ads - Sweepstakes - Dating - Nutra - The cost-per-thousand-impressions pricing is great for discovering new GEOs and testing traffic. All complex conversion flows such as CC submits and deposits are better tested on this model. It's cost-effective and helps balance your bids properly until you start getting lots of conversions. CPM Cost Per Mille pay per 1,000 impressions - Pop traffic - Scaling proven campaigns - Popunder - Push Ads - Native Banners - Mobile Apps - Software / Utilities - Online Games - Cost-per-acquisition is the safest and the most expensive pricing model. Choose it when you know your customers well and when your conversion flow is simple (e.g., app installs). If you target a new audience or have a complex conversion flow (CC submits), start with the CPM model instead. Target CPA Set desired CPA system auto-optimizes to hit target - After initial testing - Hands-off optimization - Popunders - Native Banners - Banners - Finance / Forex - E-commerce - Smart CPM automatically raises or lowers your bid on every single impression based on how likely it is to convert, so your budget flows to the placements that perform. It's the most hands-off way to scale a proven campaign while keeping your effective cost under control. Smart CPM AI adjusts bids per impression based on conversion likelihood - Maximizing conversions at scale - Popunders - Native Banners - Banners - iGaming - Betting - Crypto ### Join TrafficSigma today - You're only a few minutes away from high-performing ad campaigns and loads of quality traffic. Welcome to your new growth area! 2026-07-22T07:09:52Z prcCtaBanner g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Launch a campaign ### Feature Trio - 2026-07-22T07:09:52Z prcFeatureTrio g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Forget about hit-or-miss tactics. Before running your CPA campaign at full blast, we test in on a CPM base with a test budget. It allows you to estimate how engaging your offer is and adjust the creatives before launching the campaign. For Web-Push formats, you can A/B test up to 15 creatives to pick the most beneficial. - Available on a CPM, CPC or CPA base, smart retargeting helps convert leads that have seen your ads but haven't purchased yet. TrafficSigma's pixel contributes to customer retention and better ad personalization, cause you are showing ads to those who are interested in it. - Our demand RTB partners profit from the fastest multiple campaigns launch and managing massive traffic volumes. With OpenRTB integration, you can use all auctions including header bidding. All GEOs, mobile&desktop traffic, and advanced targeting options provided. ### Use all TrafficSigma's toolsets and solutions for your business growth - 2026-07-22T07:09:52Z prcToolsets g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Full transparency and detailed reporting. Our expert managers successfully run worldwide reach campaigns for direct advertisers and agencies. Experienced campaign management - Smart algorithms estimate your campaign settings along with your nearest competition and offers optimal bids. Traffic and bid estimation - We share top-performing offers and traffic slices to help you launch successful campaigns and reach KPIs faster. Top offers with proven CR - Track impressions, clicks, conversions, and spend as they happen, with source-level breakdowns you can act on instantly. Real-time analytics dashboard - Set your conditions once and let the platform pause, boost, or rebid your campaigns automatically toward your KPIs. Automated rules and optimization - Every impression passes multi-layer fraud checks, so your budget reaches genuine users and your stats stay clean. Dedicated anti-fraud protection ### Why to join TrafficSigma - 2026-07-22T07:09:52Z prcWhyJoin g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Global coverage, advertisers and publishers from all Tiers 248 GEOs - Average number of monthly impressions 30 BN+ - 3-level security: anti-fraud and anti-malware - Anti-Adblock solutions - 100% fill rate for publishers 100 % - 100% unique direct and RTB traffic 100 % ### Deposits, account tiers and payments - What it costs to start, what each account tier unlocks, and how you can top up your balance. Deposits, credits and chargebacks are governed by our 2026-08-05T07:44:40Z prcCommercials g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en - Minimum deposit The minimum amount to fund an advertiser account and start buying traffic. Funding an account and reaching the first loyalty tier are separate steps. $300 - Premier tier Entry account level. All the functionality essential for launching and optimizing campaigns is available from Premier onwards. $1,000 - Signature tier Adds a personal manager's assistance, whitelist provision and a bonus on deposit on top of the Premier toolset. $5,000 - Reserve tier The top account level, extending the Signature services further as your spend scales. $15,000 - Payment methods Top up your balance by wire transfer, bank card, Capitalist, Payoneer, and alternative payment methods. - Billing model You are billed for delivered traffic against your balance, so you only ever pay for the clicks and impressions your campaigns actually receive. - Refund Policy /legal/refund-policy ### Reliable payment systems for advertisers - 2026-07-22T07:09:52Z prcPayments g2Fmo7gArmLdG0VhQ5tO8t 2026-08-07T11:21:11Z en ## Company # About Us https://trafficsigma.com/about-us ### Meet the TrafficSigma Team - "It wasn't about building another Ad Tech solution. It was about fixing what was broken. That's how TrafficSigma was born." 2026-07-22T15:45:12Z abtHero g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en - A team of hands on marketers and ad technologists, didn't just want to solve a problem. They wanted to set a new standard. - Combining deep expertise in AdTech with relentless innovation, the team behind TrafficSigma developed a solution that offered precision, scalability, and results for industries left underserved. - They knew that the key to success was not just access but intelligence, connecting data, behaviors, and source-level performance signals to drive campaigns that mattered. - TrafficSigma is operated by TrafficSigma LLC, a Delaware company, with its registered office at Harvard Business Services, Inc., 16192 Coastal Highway, Lewes, DE 19958. - Contact us mailto:admin@trafficsigma.com ### Our Mission - A global ad ecosystem where transparency is native, control is default, and attention defines value. Advertising, rebuilt for the next decade. 2026-07-22T15:45:12Z abtMission g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en ### Stats - 1000+ Advertisers - 248 GEOs - 1B+ Impressions Daily ### Principles - New generation in Performance Advertising - Digital advertising reached scale, but not maturity. Data remains fragmented, visibility limited, and attention undervalued. TrafficSigma was built to change that: a platform designed for the realities of a new internet. - Everything we build starts with three principles: Transparency, Control, and Attention. - Transparency - Every campaign is measurable end to end. You see spend, placements and conversions as they happen, with source-level reporting and no intermediaries between you and the numbers. - Traffic is screened by our in-house fraud detection and by Adscore as a second layer, and every advertiser and publisher is subject to AML/KYC checks. Transparency is not a feature. It is the foundation. - AML/KYC Policy /legal/aml-kyc-policy - Anti-Fraud Policy /legal/anti-fraud-policy - Control - TrafficSigma is a self-serve network: advertisers own their setup, audiences, and integrations. They define targeting, pacing, and bids, and the platform executes with precision across Telegram, push, in-page push, pop, native, calendar push and domain redirect. - Full visibility. Full autonomy. Built for teams that want control, not containment. - Attention - In a market flooded with impressions, attention is what actually matters. TrafficSigma quantifies it. - The system measures active viewing time, engagement depth, and contextual relevance to evaluate how real people interact with content, across every channel. ### Closing Performance is optimized for sustained focus and meaningful response. # Contact Us https://trafficsigma.com/contact-us Our team is available 24/7 to answer your queries. Be sure to go through FAQ before sending the question to find the solution as fast as possible. Contact email: admin@trafficsigma.com ## Blog # 10 Best Popunder Ad Networks for Affiliates in 2026 https://trafficsigma.com/blog/best-popunder-ad-networks Published: 2026-08-06 Modified: 2026-05-26 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: Popunder, Ad Networks. The global programmatic advertising market is projected to reach **$725 billion in 2026**, according to eMarketer (Statista's own comparable forecast puts the figure at a materially different level, so treat this as one research firm's estimate rather than a consensus number), and popunder remains one of the cheapest, highest-volume corners of that spend *Source: eMarketer* - a handful of networks alone push a combined tens of billions of popunder impressions every single day. But "popunder ad network" is not one undifferentiated commodity: minimum [CPM](https://trafficsigma.com/glossary/cpm) floors range from roughly $0.10 to $4+ depending on [GEO](https://trafficsigma.com/blog/tier-3-countries-geo-meaning) and network, frequency-cap controls vary from a fixed default to fully real-time, and fraud filtering ranges from basic IP blocklists to layered machine-learning detection. Picking the wrong pop ads network doesn't just mean a worse rate - it means burning budget on repeat-served users and [bot traffic](https://trafficsigma.com/glossary/bot-traffic) that never had a chance to convert. The TrafficSigma team compared the top popunder networks and pop ad platforms specifically on popunder-format mechanics - not generic multi-format overviews - pulling real minimum CPMs, frequency-cap options, and GEO counts instead of marketing copy. Below are the 10 best popunder ad networks worth testing in 2026, including where TrafficSigma's own pop/popunder inventory fits alongside them. For the underlying mechanics of how popunder traffic works [for publishers](https://trafficsigma.com/for-publishers) and advertisers, see TrafficSigma's companion guide, [Popunder Ads: What They Are, How They Work, and How to Earn From Them in 2026](https://trafficsigma.com/blog/popunder-ads-guide) - this post assumes that background and focuses purely on ranking the networks. ## The seven-point bar every popunder network had to clear There's no single "best" popunder network for every buyer - a high-budget [iGaming](https://trafficsigma.com/glossary/igaming-vertical) affiliate testing five Tier-1 GEOs needs something different from a solo marketer starting with a $10 test budget in Tier-3 markets. Instead of a generic ad-network scorecard, we judged every popunder ad network and pop ads network against criteria native to the popunder format specifically: - **Minimum CPM for popunder:** the actual published floor rate for popunder inventory specifically (not a blended multi-format average), since this determines how cheaply you can test a new GEO or vertical. - **Frequency-cap controls:** how granular the network's popunder frequency capping is - a fixed default, a few preset options, or fully real-time adjustment - because frequency capping is the single biggest lever on both popunder CPM stability and user experience. - **GEO and device/OS targeting depth:** how many countries the network delivers popunder traffic into and how granular the device/OS/carrier targeting is, since blanket-GEO popunder buys waste budget fast. - **Popunder-specific fraud filtering:** whether the network runs dedicated bot/fraud detection on its popunder inventory specifically, not just a generic platform-wide disclaimer. - **Delivery quality - direct vs. redirect-chain:** whether the network serves popunders through a direct ad-tag mechanism or routes through multiple redirect hops, since redirect chains add latency and let more fraud and ad-quality problems slip through. - **Minimum deposit:** the real dollar figure required to open a self-serve account and start buying popunder traffic, which determines accessibility for smaller media buyers. - **Vertical fit for affiliates:** whether the network actively supports high-payout verticals - iGaming, [Finance](https://trafficsigma.com/glossary/forex-finance)/Forex, [Nutra](https://trafficsigma.com/glossary/nutra-vertical), [dating](https://trafficsigma.com/glossary/dating-vertical), [sweepstakes](https://trafficsigma.com/glossary/sweepstakes-vertical) - rather than restricting or deprioritizing them. This section is why the ranking below isn't a repeat of any generic "top ad networks" list - every entry was checked against these seven popunder-specific criteria, not a generic multi-format rubric. ## Compare these 10 popunder networks on CPM floor and targeting depth The TrafficSigma team buys and serves popunder traffic across this exact competitive set daily - 248+ GEOs, granular frequency-cap and fraud controls, and a pop/popunder floor built for affiliates testing new markets - which is why this popunder ad network comparison is built from the buying side, not from reading other reviews. Here's the full list before the entry-by-entry breakdown: 1. TrafficSigma 2. PropellerAds 3. RichAds 4. Adsterra 5. HilltopAds 6. Adcash 7. Clickadu 8. ExoClick 9. RollerAds 10. PopAds Now let's review each popunder ad network in detail. ### 1. TrafficSigma *TrafficSigma homepage, captured 2026-07-23* TrafficSigma is a global self-serve ad network built for performance marketers running iGaming, Finance/Forex, Nutra, dating, sweepstakes, and other high-payout verticals, with pop/popunder as one of its core traffic formats alongside push, [in-page push](https://trafficsigma.com/blog/what-is-in-page-push), [domain redirect](https://trafficsigma.com/glossary/domain-redirect-format), native, and Telegram Mini App ads. Popunder campaigns launch from full self-serve account access - no forced managed-service gate before a media buyer can start testing a GEO. Pop/popunder traffic starts from **$1.00 CPM**, among the lower published popunder floors of any network in this comparison, with delivery across **248+ GEOs** and granular GEO, device, OS, and carrier-level targeting for frequency-cap and audience control. The platform serves **4B+ daily pop impressions**, and layers [Micro Bidding](https://trafficsigma.com/glossary/micro-bidding), Target [CPA](https://trafficsigma.com/glossary/cpa), and Performance Mode on top of manual bidding so a buyer can automate optimization instead of adjusting bids by hand across every GEO. Popunder campaigns are backed by **3-level fraud protection** and vetted premium sources rather than a single generic filter, which matters most for the exact verticals TrafficSigma leans into - iGaming and Finance/Forex traffic gets targeted by bot and click-fraud activity industry-wide, so filtering at the source rather than after the click protects budget instead of just reporting on it after the spend is gone. **Highlights:** - Type/Category: Multi-format self-serve network with dedicated pop/popunder inventory - Minimum CPM: $1.00 (pop/popunder) - Frequency-Cap Controls: Granular GEO/device/OS/carrier targeting with Micro Bidding and Target CPA optimization - Fraud Filtering: 3-level fraud protection, vetted premium sources - Minimum Deposit: Self-serve account, no forced managed minimum ### 2. PropellerAds *PropellerAds homepage, captured 2026-07-23* PropellerAds is a multisource self-serve advertising platform founded in **2011** and headquartered in Limassol, Cyprus, running popunder as one of its core formats alongside push, in-page push, [interstitial](https://trafficsigma.com/glossary/interstitial-ads), and native. Its popunder inventory spans **195+ GEOs**, with the platform prioritizing high-volume markets like the US, Germany, France, Indonesia, Philippines, Brazil, Mexico, Nigeria, and South Africa. Self-serve minimum deposit is **$100 via card** ($1,000 via wire transfer), and popunder campaigns can run on CPM, SmartCPM (automated bidding), or CPA Goal 2.0 pricing rather than flat manual bidding only. On frequency capping specifically, PropellerAds recommends starting popunder tests at **3 impressions per user per 24 hours (3:24)**, tightening toward a unique-only exposure setting of roughly once per two weeks (1:336) once a GEO is validated - a wider range of preset options than several competitors offer. The SmartCPM auto-bid option reduces manual bid-tuning work for affiliates running large GEO/device-targeting matrices across dozens of popunder campaigns simultaneously, which is a genuine time-saver once a media buyer scales past a handful of test GEOs. **Highlights:** - Type/Category: Multi-format self-serve network (popunder, push, in-page push, interstitial, native) - Minimum CPM: Variable by GEO; CPM/SmartCPM/CPA Goal 2.0 available - Frequency-Cap Controls: Preset options from 3:24 (testing) to 1:336 (unique-only) - Fraud Filtering: Platform-wide traffic-quality filtering across exclusive and partner inventory - Minimum Deposit: $100 (card), $1,000 (wire) ### 3. RichAds *RichAds homepage, captured 2026-07-23* RichAds is a self-serve ad network for affiliate marketers offering popunder as one of eight traffic formats from a single dashboard, delivering roughly **5 billion daily impressions** across **248+ GEOs** - comparable raw scale to the largest networks in this list. It layers AI-driven bid and targeting optimization on top of manual self-serve popunder controls, aimed at affiliates who want automated optimization without losing manual override access. Popunder/pop traffic on RichAds starts from **$0.5 CPM**, with rates varying by GEO the same way every network in this list prices popunder - Tier-1 markets command a premium over Tier-2/3. RichAds integrates with a range of third-party trackers (confirm the current list on their site), which matters specifically for affiliates who already run a fixed attribution stack and don't want to switch tools just to onboard a new popunder source. RichAds pairs its self-service popunder tier with account-manager support once an advertiser deposits above a threshold, giving media buyers a path from self-serve testing to a managed relationship without switching networks entirely. **Highlights:** - Type/Category: Multi-format self-serve network (popunder, push, native, domain redirect, Telegram, calendar) - Minimum CPM: $0.5 (pop/popunder) - Frequency-Cap Controls: Self-serve dashboard controls with AI-assisted bid/targeting optimization - Fraud Filtering: AI-based fraud-prevention automation - Minimum Deposit: Self-serve account, [tracker](https://trafficsigma.com/glossary/tracker) integrations included ### 4. Adsterra *Adsterra homepage, captured 2026-07-23* Adsterra is a self-serve advertising network and SSP launched in **2013**, delivering popunder traffic into **248 GEOs** with roughly **12 billion monthly pop impressions** and 45,000+ publisher partners by the company's own reporting - the broadest published GEO count of any network in this comparison. Popunder sits alongside its Social Bar and in-page push formats as core self-serve inventory. Self-serve minimum deposit is **$100 via card** ($200 crypto, $1,000 wire), with a **$25 minimum campaign budget** on CPM/[CPC](https://trafficsigma.com/glossary/cpc) pricing. Adsterra's default popunder frequency-cap setting is **4 impressions per user per 2 hours with a 10-second delay between them**, though publishers and advertisers can tighten it down to a stricter 1-per-24-hours cap - giving buyers more granular control than a single fixed default. Adsterra runs a **three-level anti-fraud system** plus an anti-adblock layer specifically positioned to protect popunder and display inventory from bot traffic, which is a meaningful differentiator for affiliates buying volume in GEOs where fraud rates run highest. **Highlights:** - Type/Category: Multi-format self-serve network (popunder, Social Bar, in-page push, native, banner) - Minimum CPM: $25 minimum CPM/CPC campaign budget - Frequency-Cap Controls: Default 4/2h (10s delay), adjustable down to 1/24h - Fraud Filtering: Three-level anti-fraud system plus anti-adblock - Minimum Deposit: $100 (card) ### 5. HilltopAds HilltopAds is a popunder-focused ad network operating since the early 2010s (sources differ on the exact founding year), delivering more than **273 billion monthly ad impressions** across popunder, in-page push, and video formats from a large base of direct publishers - among the highest raw monthly impression counts in this comparison. It positions itself specifically around popunder scale rather than a broad multi-format catalog. Self-serve minimum deposit is **$100**, and popunder frequency capping is configurable down to granular windows such as **once per 12 hours (1/12h)**, giving advertisers finer-grained control over repeat-impression exposure than a flat daily cap alone would allow. Pricing runs CPM-based across popunder, in-page, and video inventory. For advertisers prioritizing raw popunder volume above format breadth, HilltopAds' publisher-direct inventory base is the clearest differentiator versus multi-format networks that split traffic across five or six formats simultaneously. **Highlights:** - Type/Category: Popunder-focused self-serve network (popunder, in-page push, video) - Minimum CPM: Variable by GEO, CPM-based pricing - Frequency-Cap Controls: Configurable down to 1/12h windows - Fraud Filtering: Direct-publisher inventory base with platform traffic-quality checks - Minimum Deposit: $100 **How to Buy Website Traffic Without Buying Bots: A 2026 Buyer's Guide.** Frequency-cap discipline only solves part of the fraud problem - the other part is filtering bot and click-fraud traffic before it ever burns budget. TrafficSigma's guide breaks down the traffic-quality checks every network in this comparison should be running, and how to spot a network that only pays lip service to fraud protection. Continue reading. ### 6. Adcash Adcash is a self-serve DSP founded in **2007** and headquartered in Tallinn, Estonia, making it one of the longest-running popunder networks still actively used by affiliates. Popunder sits alongside native, banner, autotag, interstitial, and in-page push formats, with delivery into **195+ GEOs**. Self-serve minimum deposit is **$100** (versus $1,000 on Adcash's separate managed-service tier), and Tier-1 popunder CPMs (US, UK, Canada, Australia) run roughly in the low single dollars, with Tier-3 markets falling to well under $1 CPM - published bands aren't officially confirmed, but the spread is wide enough that GEO selection matters more on Adcash than on flatter-priced networks. Frequency capping is configurable, with a **1-per-24-hours** setting as a common baseline advertisers apply to popunder campaigns. Adcash's "SmartTag" auto-tag technology automatically rotates ad formats within a single placement, which can lift effective popunder fill rate without an advertiser manually testing each format themselves - a useful automation layer for buyers managing many placements at once. **Highlights:** - Type/Category: Multi-format self-serve DSP (popunder, native, banner, interstitial, in-page push) - Minimum CPM: low single dollars (Tier-1), under $1 (Tier-3) - unconfirmed published bands - Frequency-Cap Controls: Configurable, 1/24h common baseline - Fraud Filtering: Platform-wide traffic-quality filtering - Minimum Deposit: $100 (self-serve tier) ### 7. Clickadu Clickadu is a self-serve ad network established in the early-to-mid 2010s (sources commonly cite 2014), delivering **6 billion+ daily impressions** and reaching more than 3 billion people monthly across popunder, push, in-page, and instant-text-message formats, with over 3,000 active publishers feeding its popunder inventory. Top GEOs include Vietnam, Indonesia, Brazil, the US, Germany, France, and Thailand. Self-serve minimum deposit is **$100**, accepted via wire transfer, Paxum, PayPal, Webmoney, or card, and popunder CPMs on Clickadu can reach up to **$4** in premium GEOs, with rates otherwise scaling by format, geography, and traffic quality the same way every network in this list prices popunder. Clickadu has invested specifically in **machine-learning-based anti-fraud detection** that continuously monitors campaigns to filter bot traffic and fraudulent clicks in real time, rather than relying on static blocklists alone. That ML-based, continuous-monitoring approach to fraud filtering is Clickadu's clearest differentiator versus networks that only run a one-time traffic-quality check at onboarding. **Highlights:** - Type/Category: Multi-format self-serve network (popunder, banner, push, in-page, instant text message) - Minimum CPM: Up to $4 in premium GEOs; variable by format/GEO - Frequency-Cap Controls: Self-serve dashboard controls - Fraud Filtering: Machine-learning-based, continuous campaign monitoring - Minimum Deposit: $100 ### 8. ExoClick *ExoClick homepage, captured 2026-07-23* ExoClick is a self-serve ad network founded in **2006** and headquartered in Barcelona, Spain, making it one of the oldest continuously operating popunder networks in this comparison, with broad GEO monetization across essentially every country it serves rather than leaving unsold impressions in smaller GEOs. Self-serve minimum deposit is **$200**, and ExoClick's published popunder CPM tiers run roughly **$0.5 (Tier-1)**, **$0.3 (Tier-2)**, and **$0.1 (Tier-3)** - a straightforward three-tier structure that's easier to plan a test budget around than a network with dozens of individually priced GEOs. ExoClick's near two-decade operating history is a genuine differentiator for affiliates who weight platform longevity as a signal of reliability when choosing where to route ongoing popunder spend. **Highlights:** - Type/Category: Multi-format self-serve network with dedicated popunder tier pricing - Minimum CPM: ~$0.5 (Tier-1), ~$0.3 (Tier-2), ~$0.1 (Tier-3) - Frequency-Cap Controls: Self-serve dashboard controls - Fraud Filtering: Platform-wide traffic-quality filtering - Minimum Deposit: $200 ### 9. RollerAds RollerAds is a push-and-popunder network founded around **2019** that rebranded its popunder format as "OnClick" traffic, delivering more than **7 billion daily impressions** across **200+ GEOs** to over 20,000 direct publishers and 60,000 advertisers. As one of the newer networks in this comparison, it leans on aggressive minimums to attract smaller test budgets. Minimum deposit is **$50** - among the lowest of any network reviewed here - with a minimum CPM of **$0.5**, putting RollerAds within easy reach of affiliates who want to test a new GEO or vertical without committing a large budget upfront. Self-serve dashboard controls cover standard GEO/device targeting for OnClick/popunder campaigns. RollerAds' combination of a $50 minimum deposit and sub-$1 CPM floor makes it one of the more accessible popunder networks in this list for affiliates running a first test campaign before scaling spend elsewhere. **Highlights:** - Type/Category: Push-and-popunder self-serve network (OnClick/popunder format) - Minimum CPM: $0.5 - Frequency-Cap Controls: Self-serve dashboard GEO/device targeting - Fraud Filtering: Platform-wide traffic-quality filtering - Minimum Deposit: $50 ### 10. PopAds PopAds is a popunder-only ad network founded in **2010**, fully focused on pop traffic rather than splitting inventory across multiple formats - one of the longest-running networks dedicated exclusively to popunder in this comparison. It offers real-time targeting and bidding adjustments purpose-built for a pop-only buying workflow. Minimum deposit is just **$10**, and minimum bid starts at **$0.0001 per view (roughly $0.10 CPM)** - the lowest published entry point of any network reviewed here, though competitive GEOs require bidding meaningfully above that floor to win real volume. Advertisers can adjust frequency caps, ad types, and targeting **in real time** rather than only at campaign setup, and publisher payouts process daily with a $5 minimum withdrawal via PayPal. PopAds' popunder-only focus and real-time control panel make it a natural fit for affiliates who want to iterate on frequency caps and targeting mid-campaign rather than waiting for the next optimization window. **Highlights:** - Type/Category: Popunder-only self-serve network - Minimum CPM: ~$0.10 (minimum bid), rising with GEO competitiveness - Frequency-Cap Controls: Real-time adjustment - Fraud Filtering: Platform-wide traffic-quality filtering - Minimum Deposit: $10 ## CPM floor, frequency caps, and fraud filtering: 10 popunder networks compared Popunder networks can look interchangeable from the outside - most claim broad GEO coverage and "competitive" rates - but minimum CPMs, frequency-cap granularity, and deposit thresholds differ a lot once you check the actual published numbers. Use this table as the fast reference; every figure already appeared in the entry above it. | Network | Minimum CPM | Frequency-Cap Controls | Fraud Filtering | Minimum Deposit | Best For | | --- | --- | --- | --- | --- | --- | | TrafficSigma | $1.00 | Granular GEO/device/OS/carrier + Micro Bidding | 3-level fraud protection | Self-serve, no forced minimum | High-payout verticals (iGaming, Finance/Forex, Nutra) wanting a low CPM floor | | PropellerAds | Variable; SmartCPM/CPA Goal 2.0 | Presets 3:24 to 1:336 | Platform-wide filtering | $100 (card) | Affiliates wanting automated SmartCPM bidding | | RichAds | $0.5 | Self-serve + AI-assisted optimization | AI-based fraud prevention | Self-serve account | Buyers wanting AI bid automation with tracker integrations | | Adsterra | $25 min campaign budget | Default 4/2h, adjustable to 1/24h | Three-level anti-fraud + anti-adblock | $100 (card) | Broadest GEO reach (248 countries) | | HilltopAds | Variable by GEO | Configurable to 1/12h | Direct-publisher inventory checks | $100 | Highest raw monthly impression volume | | Adcash | Low single dollars (T1), under $1 (T3) - unconfirmed bands | Configurable, 1/24h baseline | Platform-wide filtering | $100 | Longest operating history (since 2007) | | Clickadu | Up to $4 (premium GEOs) | Self-serve dashboard | ML-based, continuous monitoring | $100 | Buyers prioritizing active fraud monitoring | | ExoClick | $0.5 (T1), $0.3 (T2), $0.1 (T3) | Self-serve dashboard | Platform-wide filtering | $200 | Simple three-tier CPM planning | | RollerAds | $0.5 | Self-serve dashboard | Platform-wide filtering | $50 | Lowest-budget first test campaigns | | PopAds | ~$0.10 (min bid) | Real-time adjustment | Platform-wide filtering | $10 | Popunder-only buyers wanting mid-campaign control | ## Which popunder ad network should you pick? The right popunder network depends on which of this guide's criteria matters most for your campaign: your minimum CPM tolerance, how granular a [frequency cap](https://trafficsigma.com/glossary/frequency-cap) you need to protect user experience and CPM stability, and how much fraud filtering your vertical requires. Affiliates running iGaming, Finance/Forex, or Nutra offers - verticals that draw disproportionate bot and fraud activity - should weight fraud filtering and GEO/device targeting depth above a marginally lower CPM; affiliates just starting out should weight minimum deposit and CPM floor first, since a $10-$50 entry point lets you test a GEO before committing real budget. Whichever network you start with, the setup work is the same: pick a GEO, set a conservative frequency cap, and scale only what the conversion data actually supports. That's exactly the workflow TrafficSigma's own pop/popunder inventory is built around - a $1.00 CPM floor, 248+ GEOs, granular GEO/device/OS/carrier targeting, and 3-level fraud protection, so a first test campaign and a scaled one run on the same controls rather than requiring a network switch in between. --- Sources referenced: eMarketer, Statista. ### Frequently asked questions **What is the best popunder ad network in 2026?** There's no single best popunder network for every buyer - it depends on budget, GEO focus, and vertical. TrafficSigma stands out for affiliates in high-payout verticals wanting a $1.00 CPM floor with granular fraud protection; PopAds and RollerAds suit the lowest test budgets; Adsterra and HilltopAds suit buyers prioritizing the broadest GEO reach or highest raw volume. **How does a popunder ad network price its traffic?** Nearly every network in this comparison prices popunder on a CPM basis - a rate per 1,000 impressions served - though several, like PropellerAds and Adsterra, also offer SmartCPM/CPA Goal auto-bidding or a minimum campaign-budget model layered on top of a base CPM. Rates scale heavily by GEO: Tier-1 markets like the US, UK, and Germany routinely price several times higher than Tier-2/3 markets. **How do I choose a popunder ad network for my campaign?** Prioritize the network's published minimum CPM for popunder specifically (not a blended multi-format rate), how granular its frequency-cap controls are, whether it runs dedicated popunder fraud filtering, and its minimum deposit relative to your test budget. A network offering real-time or highly granular frequency-cap adjustment, like PopAds or PropellerAds, gives you more room to protect CPM stability as you scale a GEO. **Is popunder advertising beginner-friendly for affiliates with a small budget?** Yes - several networks in this list, including PopAds ($10 minimum deposit) and RollerAds ($50 minimum deposit), are built for small first-test budgets, and popunder itself doesn't require display-ad creative sizing the way banner formats do. Starting with a conservative frequency cap in one or two GEOs is the standard way to de-risk a first popunder campaign before committing more spend. **What's the difference between direct popunder delivery and redirect-chain delivery?** Direct delivery serves the popunder through a single ad-tag call straight to the landing page, while redirect-chain delivery routes the click through multiple intermediate hops before landing. Direct delivery is generally faster and lets less fraud and ad-quality drift slip in along the way, which is why frequency-cap and fraud-filtering strength (covered above for each network) matter more than raw GEO count alone when judging delivery quality. **Is a popup ad network the same thing as a popunder ad network?** No - a popup ad network serves ads that open in front of the page a user is viewing and force an interaction before they can continue, while a popunder ad network (the focus of this guide) opens the ad behind the active window, where it's only seen once the user switches tabs or closes their browser. Every network reviewed here sells popunder inventory specifically; treat "popup ad network" listings you see elsewhere as a related but distinct format with different browser-policy and user-experience implications. **What frequency cap should I use for a popunder campaign?** Most networks in this comparison default to or recommend somewhere between 1 and 4 popunder impressions per user per 24 hours, with PropellerAds specifically recommending 3:24 for initial testing and tightening toward 1:336 (roughly once every two weeks) for unique-only exposure once a GEO is validated. A tighter cap generally protects per-impression CPM and repeat-visitor experience at the cost of lower raw volume - the same trade-off applies across every network in this list. # Top 15 Gambling Affiliate Programs and Platforms for 2026 https://trafficsigma.com/blog/gambling-affiliate-programs Published: 2026-06-02 Modified: 2026-06-04 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: Affiliate Marketing, Gambling, iGaming. Market-research estimates for global [online gambling](https://trafficsigma.com/glossary/igaming-vertical) revenue in 2026 range from roughly $97 billion to $124 billion depending on methodology, with most forecasts agreeing on double-digit annual growth and H2 Gambling Capital projecting the broader global gambling market to clear $1 trillion in gross gaming revenue by 2030. *Source: H2 Gambling Capital and market-research estimates cited in this article.* Whichever estimate you trust, the number that matters to affiliates is simpler: operators keep funding affiliate marketing as one of their top acquisition channels, because it's the rare channel that only gets paid when a real depositing player shows up. The TrafficSigma team reviewed the commission structures, payout terms, and [GEO](https://trafficsigma.com/blog/tier-3-countries-geo-meaning) coverage of the industry's most established igaming affiliate programs - spanning in-house operator programs, [CPA](https://trafficsigma.com/glossary/cpa) networks, and gambling affiliate marketing platform infrastructure - to build this ranking. Below are the 13 best casino affiliate programs worth your application in 2026, plus a closing section on the gambling affiliate software and casino affiliate marketing platforms that sit behind many of them - what each pays, and how to actually get qualified traffic in front of them. ## Seven criteria decided which casino affiliate programs made this list There's no single "best" gambling affiliate program for every affiliate - a program that's excellent for a Nordic slots-review site can be a poor fit for an affiliate running Tier-2 GEO push campaigns, and a sportsbook-heavy portfolio needs different terms than a pure-casino one. Instead of picking one "winner," the TrafficSigma team evaluated each program against the criteria that actually determine whether an online casino affiliate program pays reliably and lets you scale. - **Commission structure and flexibility:** Whether the program offers CPA, [RevShare](https://trafficsigma.com/glossary/revshare), a hybrid model, or lets affiliates negotiate their own structure once they hit volume. Programs that lock every affiliate into one rigid model score lower than ones that adapt terms to traffic quality and volume. - **Payout terms and reliability:** Minimum payout thresholds, payment frequency (weekly, monthly, net-30/net-45), accepted payment methods, and the program's track record of paying on time without disputes. - **GEO and brand portfolio:** How many licensed markets and brands sit under one affiliate account. A multi-brand, multi-GEO program lets you route traffic to whichever offer converts best in a given market without juggling five separate logins. - **Tracking and reporting technology:** Real-time dashboards, sub-affiliate/sub-ID tracking, [postback](https://trafficsigma.com/glossary/postback-s2s) support, and API access - whether the program runs on established casino affiliate marketing software or an in-house build. Affiliates running paid traffic can't optimize against a 24-hour reporting lag. - **Compliance and licensing footprint:** Whether the operator(s) behind the program hold recognized gambling licenses (UK Gambling Commission, Malta Gaming Authority, Curaçao, or regional equivalents) in the markets they promote in - this protects affiliates from promoting an offer that gets pulled or blacklisted. - **Negative carryover and contract terms:** Whether RevShare deals carry losing months forward against future earnings, and how restrictive the brand-bidding and marketing-channel policies are. - **Support and affiliate management:** Whether the program assigns a dedicated affiliate manager who actually answers, versus a ticket queue you never hear back from. Weigh these against your own traffic sources, GEOs, and volume before picking a primary program - the right fit depends on what you're already sending, not just which program advertises the highest headline rate. ## 13 gambling affiliate programs made the cut on payout reliability and GEO breadth The TrafficSigma team runs paid traffic into iGaming offers across 248+ GEOs every day, which means we see firsthand which top casino affiliate programs actually convert, pay on schedule, and support high-volume push, pop, and Telegram Mini App traffic without friction. That vantage point - plus direct experience with the gambling affiliate software and tracking stacks behind each program - is what shaped this list. Here are all 13 ranked programs, in order, before the detailed breakdown below (Better Collective and Income Access are gambling affiliate software and network platforms rather than joinable programs, so they get their own section afterward): 1. Bet365 Partners 2. 888 Affiliates 3. Entain Partners 4. FDJ United Affiliates (formerly Kindred Affiliates) 5. Betsson Group Affiliates 6. ComeOn Connect 7. LeoVegas Affiliates 8. Rootz Affiliates 9. 7StarsPartners 10. PartnerRoom (formerly Videoslots Affiliates) 11. Slotland Affiliates 12. CrakRevenue (iGaming Vertical) 13. Rewards Affiliates (Casino Rewards) Now let's review each gambling affiliate program in detail. ### 1. Bet365 Partners Bet365 Partners is the in-house affiliate program for Bet365, one of the largest privately held sportsbook-and-casino operators in the world, with regulated market access across the UK, Australia, Canada, Brazil, and parts of Europe, plus select regulated US states. The brand's scale and name recognition make it one of the highest-intent affiliate offers available - plenty of your traffic will already know the brand before they [click](https://trafficsigma.com/glossary/click). The program offers RevShare, CPA, and [hybrid deal](https://trafficsigma.com/glossary/hybrid-pricing) structures, with industry directories reporting RevShare bands in the 20-35% range, typically split between casino and sportsbook verticals since the two have very different player lifecycles - treat that range as reported rather than a published rate card, since Bet365 doesn't post one publicly. Reporting runs through a real-time affiliate dashboard, and payments are processed monthly once the minimum threshold is met. Because Bet365 operates its own in-house tech rather than a third-party affiliate platform, tracking accuracy and attribution tend to be tightly controlled. The trade-off is stricter compliance: given the brand's size and regulatory footprint, expect closer scrutiny of your traffic sources and marketing channels during approval than with a smaller operator. **Highlights:** - Type: Single-brand operator-direct program (sportsbook and casino) - Terms: RevShare reported 20-35%; CPA and hybrid also available; casino and sportsbook bands typically differ - Cadence: Monthly payments - Requirements: Application review; stricter compliance checks given brand scale ### 2. 888 Affiliates 888 Affiliates is the affiliate program for 888 Holdings, one of the longest-running publicly listed online gambling operators, covering 888casino, 888poker, and 888sport under one account. The program has operated continuously since the early 2000s, giving it one of the longest verifiable track records in the industry. Affiliates can choose between RevShare, CPA, and hybrid deal structures. Industry directories report tiered RevShare in the 20-40% range based on the net revenue generated by referred players - the more depositing players you send, the higher the percentage band you unlock - alongside tiered CPA reportedly spanning roughly $65-$200 depending on GEO and player quality, against a reported $250 minimum payout. Treat these as directory-reported figures rather than 888's own published rate card. Payments run monthly, and the dashboard supports sub-affiliate tracking for larger portfolios. The multi-brand structure is the real advantage here: one signup gives you casino, poker, and [sports betting](https://trafficsigma.com/glossary/betting-vertical) offers to route traffic to, so you're not stuck promoting a single vertical if your audience's interest shifts. **Highlights:** - Type: Multi-brand operator-direct program (casino, poker, sportsbook) - Terms: RevShare reported 20-40%; CPA reported $65-$200 tiered; $250 minimum reported - Cadence: Monthly payments - Requirements: Free signup, approval required; established affiliates get faster onboarding ### 3. Entain Partners Entain Partners is the single affiliate program covering Entain plc's entire brand portfolio, including bwin, Ladbrokes, Coral, Sportingbet, Sports Interaction, PartyPoker, and PartyCasino - a wider single-login brand spread than almost any other program on this list. Entain is a large, publicly listed operator group, which gives the program unusual scale for affiliates who want one relationship to cover both sportsbook and casino verticals across multiple brand identities. Commission runs on a tiered RevShare model published at 25-35%, scaling by the number of new sign-ups an affiliate refers each month, plus CPA and hybrid deals negotiable for higher-volume affiliates. Entain Partners pays monthly against a €100 minimum threshold and states no negative carryover on RevShare balances - a policy change the program made effective December 1, 2024, so a losing month no longer drags down the next one. The program operates under a Gibraltar gambling licence. The dashboard supports real-time reporting, sub-affiliate tracking, and standard monthly payments. Because it's one program spanning many brands, affiliates can test which specific brand converts best in a given GEO without reapplying elsewhere. The scale of the brand list is a genuine advantage for affiliates running broad, multi-market traffic rather than a single-country campaign. **Highlights:** - Type: Multi-brand operator-direct program (bwin, Ladbrokes, Coral, PartyPoker, PartyCasino, and others) - Terms: Tiered RevShare, 25-35% by monthly sign-up volume; CPA/hybrid negotiable at volume; no negative carryover (effective Dec 1, 2024) - Cadence: Monthly payments; €100 minimum - Requirements: Application review; Gibraltar-licensed; strong fit for broad multi-brand, multi-market traffic ### 4. FDJ United Affiliates (formerly Kindred Affiliates) FDJ United Affiliates is the in-house program for the operator behind Unibet, 32Red, Maria Casino, Bingo.com, and several other regional brands, all managed under one affiliate account. The program was known as Kindred Affiliates until Kindred Group was acquired by France's FDJ and the combined business rebranded as FDJ United - kindredaffiliates.com now redirects to fdjunitedaffiliates.com, so affiliates searching the old name should expect the new one. FDJ United holds licenses across multiple regulated European markets, which makes this program a strong fit for affiliates targeting compliance-conscious Tier-1 traffic. The program runs primarily on tiered RevShare reported in the 20-35% range, plus CPA reported at roughly €40-80 for sports, €100-125 for poker/bingo, and €150-200 for casino, against a €100 minimum payout - figures that come from industry affiliate directories rather than a published rate card, so confirm current numbers with your affiliate manager before modeling projections. The program is reported to run a 45-day tracking cookie. Reporting includes real-time stats, a sub-affiliate commission structure for affiliates who refer other affiliates, and postback support for pixel-based tracking. Affiliate managers are assigned per region rather than handling a global queue, which affiliates in this program consistently cite as a differentiator versus programs with generic support tickets. **Highlights:** - Type: Multi-brand operator-direct program (Unibet, 32Red, Maria Casino, Bingo.com, and others); rebranded from Kindred Affiliates post-FDJ acquisition - Terms: RevShare reported 20-35%; CPA reported €40-80 sports / €100-125 poker-bingo / €150-200 casino; €100 minimum; plus sub-affiliate commission - Cadence: Monthly payments; cookie reported at 45 days - Requirements: Application review; strongest fit for regulated-market traffic ### 5. Betsson Group Affiliates Betsson Group Affiliates covers Betsson, NordicBet, Betsafe, CasinoEuro, and other brands under the Betsson AB umbrella, a Nasdaq Stockholm-listed operator with a multi-decade operating history in Nordic, broader European, and Latin American markets. The program has built a reputation for straightforward, transparent commission reporting. Commission options include RevShare, CPA, and hybrid deals, with published RevShare running up to 45% on Betsson and Inkabet specifically and up to 40% on the group's other brands (Betsafe, NordicBet, CasinoEuro, Rizk, Guts) - published tier thresholds that make it easier to forecast what a growing traffic volume will actually earn versus programs that keep tier breakpoints opaque. Minimum payout is €50, paid monthly around the 10th, and the program states no negative carryover, plus a 10% sub-affiliate commission. No CPA figures are published for this program, so confirm any CPA rate directly. Payments are processed via standard methods including wire transfer and e-wallets, and the platform provides API access for affiliates who want to pull stats directly into their own tracking stack rather than checking a dashboard manually. For affiliates running push or pop traffic into Nordic, European, or Latin American GEOs specifically, the brand portfolio's regional licensing depth is a meaningful advantage over generalist programs. **Highlights:** - Type: Multi-brand operator-direct program (Betsson, NordicBet, Betsafe, CasinoEuro) - Terms: RevShare up to 45% (Betsson, Inkabet) / up to 40% (other brands); €50 minimum; no negative carryover; 10% sub-affiliate; CPA not published - Cadence: Monthly, around the 10th; API access available - Requirements: Application review; strong fit for Nordic/European/LatAm GEO traffic ### 6. ComeOn Connect ComeOn Connect is the affiliate program for the ComeOn Group, covering 15-plus brands including Casinostugan, Eurolotto, Get Lucky, Mobilebet, and Sunmaker alongside the flagship ComeOn brand - a Malta-headquartered operator with a sportsbook-plus-casino portfolio. The dual sportsbook/casino mix makes this program a useful pick for affiliates whose traffic swings seasonally between betting events and slots-driven casino interest. ComeOn Connect publishes one of the more transparent tiered commission structures in the industry: casino RevShare runs roughly 25% on the first €10,000 of monthly net gaming revenue, rising through 30%, 35%, and 40% bands up to €50,000, and 45% beyond that; sportsbook RevShare follows the same revenue bands starting around 20% and rising to roughly 40% at the top tier. Minimum payout is €50, paid monthly within 10 working days, and the program states no negative carryover - balances reset each month rather than carrying forward. A 30-day tracking cookie and 10% sub-affiliate commission round out the terms, and reporting runs through a real-time dashboard with sub-affiliate tracking. Affiliates who run both sports-content and casino-content traffic tend to prefer single-program access to 15-plus brands over managing separate logins with separate operators. **Highlights:** - Type: Multi-brand operator-direct program (15+ brands including ComeOn, Casinostugan, Get Lucky) - sportsbook and casino - Terms: Published tiered RevShare (25-45% casino, 20-40% sportsbook by monthly NGR band); €50 minimum; no negative carryover; 10% sub-affiliate - Cadence: Monthly, within 10 working days; 30-day cookie - Requirements: Application review; strong fit for combined sportsbook/casino traffic ### 7. LeoVegas Affiliates LeoVegas Affiliates is the in-house program for LeoVegas Group, now owned by MGM Resorts International, covering LeoVegas, Royal Panda, Pink Casino, GoGo Casino, 21.co.uk, Expekt, BetUK, and several other brands across casino, live casino, and sportsbook verticals. The operator holds a Malta Gaming Authority corporate licence (MGA/CRP/237/2013) alongside additional local licenses in markets including the UK, Netherlands, Germany, Sweden, and Ontario, and the program still exhibits at major industry events like iGB L!VE, which is a reasonable proxy for a program that's genuinely active rather than winding down. This entry replaces Genesis Affiliates, which we previously listed here - Genesis Global had its Malta Gaming Authority licence cancelled in January 2024 after entering insolvency, and its affiliate program is defunct. LeoVegas Affiliates is reported by multiple independent affiliate directories to run tiered RevShare of roughly 25% on the first €5,000 of monthly net revenue, 30% up to €15,000, 35% up to €30,000, and 40% beyond that, with CPA and hybrid deals available on request, a 5% sub-affiliate commission, and no negative carryover. Reported minimum payout is €50, paid monthly (within roughly 15 days of month-end), run on the NetRefer affiliate platform. Treat these as directory-reported figures rather than a published rate card, and confirm current terms during onboarding. The multi-brand, MGM-backed portfolio gives affiliates a genuinely active alternative to the defunct Genesis lineup, with a comparable geo-flexible, internationally-facing brand mix. **Highlights:** - Type: Multi-brand operator-direct program (LeoVegas, Royal Panda, Pink Casino, GoGo Casino, and others); owned by MGM Resorts International - Terms: RevShare reported 25-40% by monthly NGR band; CPA/hybrid on request; 5% sub-affiliate; no negative carryover reported - Cadence: Monthly, reported within ~15 days; €50 minimum reported - Requirements: Application review; MGA-licensed with additional local licenses; suited to geo-flexible traffic ### 8. Rootz Affiliates Rootz Affiliates covers the Rootz Ltd portfolio - Wildz, Caxino, Spinz, Chipz, and Wheelz - a group of MGA-licensed casino brands that launched its affiliate program in 2020 and has since become a regular presence at industry conferences like iGB Barcelona. The relatively newer brand set is built on a modern, mobile-first casino experience across all five properties. The program runs on tiered RevShare: below €5,000 in monthly net revenue pays 25%, €5,000-€15,000 pays 30%, €15,000-€30,000 pays 35%, and above €30,000 pays 40%. Minimum payout is €100, paid monthly around the 10th-15th, and - contrary to what this entry previously stated - Rootz's own published terms are explicit that negative balances never carry over to the following month, not the standard carryover found elsewhere in the sector. The program is licensed by the Malta Gaming Authority and Germany's GGL. Reporting runs on a dedicated affiliate-marketing platform with real-time stats and postback tracking. For affiliates looking for a multi-brand program without the corporate complexity of an older, larger operator group, Rootz's five-brand portfolio under one login is a practical middle-ground option. **Highlights:** - Type: Multi-brand operator-direct program (Wildz, Caxino, Spinz, Chipz, Wheelz) - Terms: Tiered RevShare - <€5k = 25%, €5-15k = 30%, €15-30k = 35%, >€30k = 40%; €100 minimum; no negative carryover - Cadence: Monthly, around the 10th-15th - Requirements: Application review; MGA + German GGL licensed; modern multi-brand portfolio under one account ### 9. 7StarsPartners 7StarsPartners represents a large portfolio of roughly 17 casino brands, including Rabona, Wazamba, Malina, BoaBoa, and Nomini, positioning itself as one of the higher-commission programs in the space. Because several published commission figures for this program run well above the industry's typical range, affiliates should confirm current tier terms directly during onboarding rather than relying solely on marketing copy. The program is built around tiered RevShare - published at 45-60% for casino and 30-45% for sportsbook - with CPA and hybrid options available and a 5% sub-affiliate commission. Minimum payout is €100 per calendar month, and a shortfall rolls forward rather than being forfeited. Payments are processed monthly by the 20th, and the program states no negative carryover: balances are zeroed monthly, with exceptions the program reserves for fraud or high-roller cases. Its multi-brand structure gives affiliates flexibility to route traffic across whichever of the 17 brands performs best in a given GEO. Reporting includes a real-time dashboard and sub-affiliate tracking. The sheer brand count is the main draw here - it functions almost like a mini-network within a single affiliate program, which suits affiliates who like to split-test offers across many similar brands rather than commit to one. **Highlights:** - Type: Multi-brand operator-direct program (~17 brands including Rabona, Wazamba, Malina) - Terms: Tiered RevShare, 45-60% casino / 30-45% sportsbook; CPA and hybrid available; 5% sub-affiliate; no negative carryover (zeroed monthly, fraud/high-roller exceptions) - Cadence: Monthly by the 20th; €100/calendar-month minimum, shortfall rolls forward - Requirements: Application review; best for affiliates split-testing across many similar brands ### 10. PartnerRoom (formerly Videoslots Affiliates) PartnerRoom promotes Videoslots Casino and its sister brands, one of the most recognized slots-focused casino names in the regulated European market. The program was previously branded Videoslots Affiliates; videoslotsaffiliates.com is no longer live, and the program has consolidated onto partnerroom.com under the new PartnerRoom name - affiliates searching the old brand should use the new one going forward. PartnerRoom is reported to run tiered RevShare in the 25-45% range, scaling by monthly first-time-depositor (FTD) volume, with CPA available for specific campaigns and no negative carryover reported. Payments are processed monthly. These figures come from industry affiliate directories rather than a published first-party rate card, so confirm current bands and thresholds directly during onboarding. Because Videoslots' brand identity leans heavily on game variety and slot mechanics content, it pairs especially well with affiliates producing slot-review or comparison content, and equally well with paid traffic aimed at slots-interested audiences. **Highlights:** - Type: Single-brand operator-direct casino program (slots-focused, sister brands included); rebranded from Videoslots Affiliates to PartnerRoom - Terms: RevShare reported 25-45% by monthly FTDs; CPA for specific campaigns; no negative carryover reported - Cadence: Monthly payments - Requirements: Application review; strong fit for slots-focused audiences ### 11. Slotland Affiliates Slotland Affiliates promotes Slotland Casino alongside sister brands WinADay and CryptoSlots, a crypto-focused property under the same affiliate umbrella - a useful detail for affiliates whose audience prefers crypto deposit and withdrawal options over traditional payment methods. The portfolio is notably US-facing relative to most other programs on this list. Slotland publishes six RevShare tiers based on net gaming revenue (NGR): $0-5,000 pays 25%, rising through the middle bands to 50% at $100,000+. Minimum payout is $50, paid on the second business day of the month, and the program states no negative carryover. The standout detail: Slotland pays affiliates exclusively in cryptocurrency - Bitcoin, Ethereum, Litecoin, Monero, USDT, or USDC - with no traditional fiat payout option, and runs a 30-day tracking cookie. Reporting runs through a standard affiliate dashboard. The crypto-casino sister brand is the differentiator here: if you're running traffic toward crypto-friendly gambling audiences, this is one of the few established programs on this list with a dedicated crypto property built in - and its affiliate payouts are crypto-only besides. **Highlights:** - Type: Multi-brand operator-direct program (Slotland, WinADay, CryptoSlots) - Terms: Six RevShare tiers by NGR, 25% ($0-5k) up to 50% ($100k+); $50 minimum; no negative carryover; 30-day cookie - Cadence: Monthly, 2nd business day; crypto-only payouts (BTC, ETH, LTC, Monero, USDT, USDC) - Requirements: Application review; notable US-facing and crypto-casino audience fit ### 12. CrakRevenue (iGaming Vertical) CrakRevenue is a large, multi-vertical CPA network with a dedicated gambling offer vertical sitting alongside its better-known verticals in other high-payout categories. For affiliates who prefer a single network relationship across multiple offer types rather than juggling several single-brand casino logins, CrakRevenue's gambling offers sit conveniently alongside its other campaigns. The gambling vertical is CPA-heavy, with per-action payouts on Bi-Monthly Net 7/15/30 pay periods. Minimum payout is $100 for MassPay, Paxum, or PayPal, or $500 if you're withdrawing via Bitcoin or wire transfer - a threshold that differs meaningfully by payment rail, so pick your payout method with that gap in mind. A standout feature is CrakRevenue's [SmartLink](https://trafficsigma.com/glossary/smartlink) technology, which automatically routes a click to whichever active gambling offer is converting best for that visitor's GEO and device - useful for affiliates running broad paid traffic who don't want to manually split-test dozens of individual operator offers. Reporting includes real-time tracking and an established affiliate-manager support structure. The trade-off versus a single-operator program is offer breadth over depth: CrakRevenue aggregates gambling offers from multiple brands rather than giving you one deep, long-term relationship with a single operator. **Highlights:** - Type: Multi-vertical CPA network with a dedicated gambling vertical - Terms: Primarily CPA per qualified action - Cadence: Bi-Monthly Net 7/15/30; $100 minimum (MassPay/Paxum/PayPal) or $500 (Bitcoin/wire) - Requirements: Network application; approval covers all verticals, not gambling alone ### 13. Rewards Affiliates (Casino Rewards) Rewards Affiliates is the affiliate arm of the Casino Rewards group, a loyalty-program-driven casino portfolio that includes Captain Cooks Casino, Zodiac Casino, Luxury Casino, Yukon Gold Casino, and Villento Casino, among others, run by Apollo Entertainment Group. The group's defining feature is its cross-brand loyalty program, which affiliates say tends to produce stronger long-term player retention than single-brand casinos without a shared rewards system. The actual commission structure is volume-tiered RevShare rather than any kind of elevated introductory rate: 0-10 new players in a month pays 25%, 11-20 pays 30%, and 21+ pays 35%. Alongside that, the program offers a flat $50 CPA per qualified player, contingent on a $100 minimum first deposit. Payments are processed monthly by the 7th against a $200 minimum, and the program states no negative carryover. Reporting runs through a real-time affiliate dashboard. The multi-brand loyalty structure is the real appeal: sending a player to any brand in the Casino Rewards portfolio taps the same cross-brand retention engine, which can mean steadier long-term RevShare income than a single standalone casino offers. **Highlights:** - Type: Multi-brand operator-direct program (Captain Cooks, Zodiac, Luxury Casino, Yukon Gold, Villento) - Terms: Volume-tiered RevShare (0-10 players = 25%, 11-20 = 30%, 21+ = 35%); flat $50 CPA on $100 min first deposit; no negative carryover - Cadence: Monthly by the 7th; $200 minimum - Requirements: Application review; strong fit for cross-brand loyalty-driven retention traffic ## Gambling affiliate software and casino affiliate marketing platforms: Better Collective and Income Access The 13 programs above are all operator-direct offers an affiliate can apply to and join. The two names below aren't - they're infrastructure. Ranking them 1-15 alongside joinable programs, as earlier versions of this list did, was a category error: a reader following this article's promise would try to "join" a listed media company or a piece of tracking software. They still matter to understand, since most affiliates in this space eventually run into both, but they belong in their own section rather than the ranked list. ### Better Collective Better Collective is a publicly listed affiliate media company - not a program affiliates "join" in the traditional sense, but a large-scale player in the gambling-affiliate space worth understanding, since it (along with peers like Catena Media and Raketech) owns many of the review, comparison, and tipster sites that dominate organic search results for casino and sportsbook keywords, including properties like HLTV, FUTBIN, and Action Network. Better Collective is listed on Nasdaq Copenhagen and reported FY2024 revenue of roughly €371.5 million, operating its own portfolio of media properties that themselves earn affiliate commission from operators, rather than recruiting individual affiliates the way an operator's in-house program does. For most affiliates reading this list, Better Collective isn't a signup target - it's a competitor in the organic-search layer of the funnel, and a useful benchmark for how much scale is achievable in this vertical through content and SEO alone. Affiliates running paid traffic (push, pop, native, Telegram Mini App ads) are typically playing a different game entirely: driving direct, immediate clicks to an operator offer rather than ranking a review site. Understanding the difference matters strategically - if your model is paid traffic into operator-direct programs, you're not competing with Better Collective for a "spot," you're using an entirely different acquisition channel that operators value for its speed and scalability. **Highlights:** - Type: Nasdaq-listed affiliate media company (not a joinable program) - Terms: Not applicable - earns commission from operators via its own media properties (HLTV, FUTBIN, Action Network, and others); FY2024 revenue ~€371.5M - Cadence: Not applicable - Requirements: None; included for context on the affiliate-media segment of the space ### Income Access Income Access, a Paysafe company, isn't a single operator's affiliate program either - it's gambling affiliate software: the affiliate-marketing tracking technology and network infrastructure that powers the affiliate programs for a large number of gambling operators. Affiliates typically encounter Income Access as the login and dashboard behind a specific operator's program, rather than signing up to "Income Access" as a standalone brand. Income Access previously ran its own in-house affiliate network with published commercial terms, but that network was discontinued around 2022 - any commission figures still circulating online under the Income Access name describe that discontinued network, not the current tracking-software business, so we don't republish them here. Because it's infrastructure rather than one brand, commercial terms (RevShare/CPA/hybrid, payout thresholds, payment cadence) are set by whichever operator is running on the platform today, not by Income Access itself. What Income Access does standardize across the operators using it is the reporting layer - real-time stats, sub-affiliate tracking, postback support, and consolidated account management if you're approved across several Income Access-powered programs at once. For affiliates managing multiple gambling programs simultaneously, recognizing which operators run on Income Access is genuinely useful - as a casino affiliate marketing platform, it means a broadly consistent dashboard experience across otherwise unrelated brands. **Highlights:** - Type: Affiliate-marketing tracking software and network infrastructure (Paysafe company), not a single brand - Terms: Set per operator-client using the platform today; its own discontinued (~2022) in-house network's terms no longer apply - Cadence: Set per operator; reporting layer standardized across programs - Requirements: Apply through the specific operator's Income Access-powered program ## Weigh commission model, payment cadence, and fit across all 13 programs Every affiliate program casino operator markets says it pays "competitive rates," which is exactly why the terms differ more than they look at first glance - tier thresholds, GEO restrictions, and negative carryover rules vary enough that two "RevShare" deals can produce very different real payouts. We've also added a cookie-duration column here - a figure almost no comparison of gambling affiliate programs publishes. Where a program doesn't publish its cookie window, we use an en dash rather than guess. Use this table to compare all 13 side by side before applying. | # | Program | Type | Commission Model | Payment Cadence | Cookie Duration | Best For | | --- | --- | --- | --- | --- | --- | --- | | 1 | Bet365 Partners | Single-brand operator | RevShare / CPA / Hybrid | Monthly | n/a | High-recognition sportsbook + casino traffic | | 2 | 888 Affiliates | Multi-brand operator | RevShare 20-40% / CPA $65-$200 (reported) | Monthly | n/a | Casino + poker + sportsbook in one account | | 3 | Entain Partners | Multi-brand operator | RevShare 25-35%; no negative carryover | Monthly | n/a | Broad multi-brand, multi-market traffic | | 4 | FDJ United Affiliates | Multi-brand operator | RevShare 20-35%; CPA €40-200 by vertical (reported) | Monthly | 45 days | Regulated Tier-1 European traffic | | 5 | Betsson Group Affiliates | Multi-brand operator | RevShare up to 45% (Betsson/Inkabet) / up to 40% (others) | Monthly | n/a | Nordic/European/LatAm GEO traffic | | 6 | ComeOn Connect | Multi-brand operator (15+ brands) | RevShare 25-45% casino, 20-40% sportsbook; no negative carryover | Monthly (10 business days) | 30 days | Combined sportsbook + casino traffic | | 7 | LeoVegas Affiliates | Multi-brand operator | RevShare 25-40% by NGR band (reported) | Monthly | n/a | Geo-flexible traffic; Genesis Affiliates replacement | | 8 | Rootz Affiliates | Multi-brand operator | RevShare 25-40% by NGR band; no negative carryover | Monthly (10th-15th) | n/a | Modern multi-brand portfolio, one login | | 9 | 7StarsPartners | Multi-brand operator (~17 brands) | RevShare 45-60% casino / 30-45% sportsbook; no negative carryover | Monthly (by the 20th) | n/a | Split-testing across many similar brands | | 10 | PartnerRoom | Single-brand operator | RevShare 25-45% by FTDs (reported); no negative carryover | Monthly | n/a | Slots-focused audiences | | 11 | Slotland Affiliates | Multi-brand operator | RevShare 25-50% by NGR tier; no negative carryover | Monthly (2nd business day); crypto-only payout | 30 days | US-facing, crypto-casino audiences | | 12 | CrakRevenue (iGaming) | Multi-vertical CPA network | CPA per qualified action | Bi-monthly Net 7/15/30 | n/a | One login across multiple gambling brands | | 13 | Rewards Affiliates | Multi-brand operator | RevShare 25/30/35% by volume + flat $50 CPA; no negative carryover | Monthly (by the 7th) | n/a | Cross-brand loyalty-driven retention | Two more names come up constantly in this space but aren't on the list above because they're not operator programs an affiliate joins: **Better Collective**, a Nasdaq-listed affiliate media company, and **Income Access**, Paysafe's gambling affiliate software and [tracking platform](https://trafficsigma.com/glossary/tracker). Both are covered in the dedicated section above with the same Highlights format, minus a commission table row, since neither publishes (or has) a per-affiliate commission rate. ## Your first gambling affiliate program: what to look for Picking the right gambling affiliate program comes down to three factors that matter more than the headline commission rate: whether the commission structure (CPA, RevShare, or hybrid) matches your traffic's actual [conversion](https://trafficsigma.com/glossary/conversion) and retention profile, whether the program's GEO and brand portfolio lines up with where you're already sending clicks, and whether the payout terms and reporting technology will hold up once you scale past a handful of daily conversions. A program with a slightly lower published RevShare tier but reliable monthly payments and real-time postback tracking will usually out-earn a higher-rate program with opaque terms and a black-box dashboard. None of that matters, though, if you're not putting qualified traffic in front of these offers in the first place. That's the piece TrafficSigma is built for - push notifications, [in-page push](https://trafficsigma.com/blog/what-is-in-page-push), pop/popunder, native, [domain redirect](https://trafficsigma.com/glossary/domain-redirect-format), and Telegram Mini App traffic across 248+ GEOs, with the granular GEO, device, OS, and carrier targeting you need to match a specific affiliate program's approved markets, plus [Micro Bidding](https://trafficsigma.com/glossary/micro-bidding) and Target CPA optimization to keep your cost per depositing player inside whatever CPA or hybrid deal you've negotiated. Whether you're running cold traffic into a CPA offer or nurturing a RevShare cohort for long-term value, the traffic source matters as much as the program you pick. --- Sources referenced: H2 Gambling Capital. ### Frequently asked questions **What is the best gambling affiliate program?** There's no single best program for every affiliate - it depends on your traffic's GEOs, volume, and whether you're optimizing for upfront CPA payouts or long-term RevShare income. 888 Affiliates and Entain Partners are strong all-around picks for multi-brand flexibility, while CrakRevenue's iGaming vertical suits affiliates who prefer CPA-heavy, network-style offers over a single operator relationship. **What's the difference between CPA and RevShare gambling affiliate programs?** CPA (cost-per-acquisition) pays a flat fee for each new depositing player you refer - industry estimates for gambling CPA deals commonly span a wide range, roughly $20-$150 for lower tiers and GEOs up to $400-$650 for premium markets and VIP players, so always confirm the specific rate for your GEO before committing traffic. RevShare instead pays an ongoing percentage of the net revenue that player generates for the operator over time - commonly in the 20-60% range across the established programs on this list - which can compound into far more than a CPA fee for a player who stays active for months, but which typically carries negative balances forward if a monthly cohort loses money for the operator. Hybrid deals, blending a smaller CPA with a smaller RevShare percentage, are available on request across nearly every program covered here. **How do I choose between casino affiliate programs?** Start by matching the program's GEO and licensing footprint to where your traffic actually converts, then compare payment cadence and minimum thresholds against your own cash-flow needs. If you're running paid traffic at volume, prioritize programs with real-time reporting and postback/API support - whether that's an online casino affiliate website you check daily or a full API feed into your own stack - so you can optimize campaigns daily instead of waiting for a monthly statement to see what worked. **Are gambling affiliate programs beginner-friendly?** Most of the programs on this list accept new affiliates with no minimum traffic requirement, though approval is usually manual and operators may ask about your traffic sources before approving you - particularly for regulated-market brands like FDJ United or Betsson Group. Beginners are generally better served starting with CPA deals, since they produce predictable per-conversion income while you learn a program's reporting tools, before moving to RevShare once you understand player retention on that specific brand. **What is a gambling affiliate brand-bidding policy?** A brand-bidding policy is a standard clause in nearly every gambling affiliate program's terms that prohibits affiliates from running paid search (PPC) ads that bid on the operator's own trademarked brand terms - for example, bidding on the operator's exact brand name in Google Ads. Operators restrict this because they already bid on their own branded search terms directly, and an affiliate bidding on the same terms drives up the operator's own paid-search costs while diverting commission to traffic the operator would likely have received anyway through organic or direct search. Violating a brand-bidding policy is one of the most common grounds for commission clawback or account termination across gambling affiliate networks, so always read a program's PPC and marketing-channel restrictions in full before running any brand-term campaigns - this is a big reason paid traffic formats outside branded search, like push, pop, and native, remain popular with gambling affiliates. **How much can I earn from casino affiliate programs?** Earnings scale directly with traffic volume and quality rather than any fixed number - an affiliate sending a handful of depositing players a month earns a fraction of what a high-volume paid-traffic campaign across multiple GEOs can generate under the same program. The realistic path to meaningful income is treating affiliate commissions as a function of consistent, well-targeted traffic volume: the programs above provide the offers and the payout structure, but scaling your own qualified traffic - through channels like push, pop, native, and Telegram Mini App ads - is what actually moves the earnings number. **Which are the highest paying casino affiliate programs?** Among the affiliate gambling programs covered here, ComeOn Connect and 7StarsPartners publish the highest top-tier RevShare bands, while Entain Partners and Rewards Affiliates scale well for affiliates who build up large, loyal player cohorts over time. "Highest paying" is relative to your own volume, though - a program with a lower headline rate but faster tier progression and no negative carryover can out-earn a flashier top-line number once you account for real payout consistency. Casino affiliates should always weigh the full commission table, not just the top published band, before deciding where to send traffic. # Native Ads: How to Use Native Advertising for Online Marketing Success in 2026 https://trafficsigma.com/blog/native-advertising-guide Published: 2026-06-05 Modified: 2026-06-08 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: Native Ads, Display Advertising. Market-size estimates for global native advertising vary widely by research firm - Mordor Intelligence puts the market at roughly $165.68 billion with a 12.73% CAGR, while other forecasts cite figures closer to $125 billion with growth north of 13% - so treat any single headline number as one estimate among several rather than a settled figure. What's consistent across forecasts is the direction: publishers and advertisers keep shifting budget away from formats readers have learned to ignore. That growth is a direct response to banner blindness: native ads regularly post average [click](https://trafficsigma.com/glossary/click)-through rates in the 0.2%-3% range - at the upper end of that range, up to roughly 8-9x higher than the 0.05%-0.35% typical of standard display banners, though at the lower end the gap is closer to 4x - because they're built to look like the content around them instead of interrupting it. *Source: Mordor Intelligence and other industry native-advertising market forecasts, 2026 (estimates vary by research firm)* The TrafficSigma team runs native traffic across 248+ GEOs every day, and this guide breaks down exactly what native advertising is, where native ads actually appear, why performance marketers and affiliates lean on native for compliance-sensitive verticals, how to build creative that gets approved and clicked, and how to choose a native ad network that fits your campaign. ## What is native advertising? Native advertising is paid content - an article, image, or video promotion - styled to match the look, feel, and placement of the platform it runs on, so it reads as part of the user experience rather than an interruption of it. A native ad on a news site looks like a recommended article; a native ad in a social feed looks like a regular post; a native ad in an app looks like in-app content. The paid nature is disclosed (typically with an "Ad" or "Sponsored" label), but the format itself doesn't visually fight the surrounding page. That's the core distinction that separates native from the other formats in a performance marketer's toolkit, and it's worth being precise about the differences, since "native," "display," "push," and "pop" get used loosely and interchangeably in the industry: - **Native vs. display:** Display ads are a distinct visual unit - a banner, a rectangle, a skyscraper - dropped into a page layout with its own border, background, and creative that looks nothing like the editorial content around it. Native ads inherit the page's fonts, image cropping, and card layout, so the ad and the content are visually continuous. This is the single biggest reason native consistently posts a higher [CTR](https://trafficsigma.com/glossary/ctr) than banner display: the ad doesn't trigger the reader's learned instinct to scroll past anything that looks like an ad. - **Native vs. push notifications:** [Push ads](https://trafficsigma.com/blog/what-is-push-ads) are OS- or browser-level notifications that reach a user's device even when they aren't on a website - a subscriber opted in once, and every push after that is a direct, immediate ping. Push wins on immediacy and can post strong CTRs for well-targeted campaigns, sometimes reaching into the double digits, but reported figures vary widely by source and it depends entirely on a pre-existing opt-in base. Native has no opt-in requirement; it runs to any visitor a publisher's recommendation widget or in-feed slot serves, which makes it the better tool for reaching net-new audiences rather than re-engaging an existing list. - **Native vs. pop/popunder:** Pop and popunder ads open a full separate browser tab or window, interrupting the session entirely to force a view. They're built for volume and low CPMs, not blending in. Native trades that raw volume for context: the ad appears next to content the reader already chose to read, which is why native performs better on trust-sensitive offers where an intrusive pop-under can hurt [conversion](https://trafficsigma.com/glossary/conversion). In short: native earns attention by not looking like an ad; push earns attention by reaching an opted-in device directly; pop and popunder earn attention by forcing a view. Most experienced media buyers run more than one of these formats in the same account and route budget to whichever wins for a given offer and [GEO](https://trafficsigma.com/blog/tier-3-countries-geo-meaning). ## Where native ads appear Native ad units aren't one single placement - they show up across three distinct surfaces, and each has its own conventions worth knowing before you build creative: - **In-feed native ads:** These sit directly inside a content feed - a social media timeline, a news app's article list, an e-commerce product grid - formatted to match the posts or listings around them. The ad occupies the same card shape, image ratio, and typography as organic content, with only a small "Sponsored" or "Ad" tag distinguishing it. In-feed is the dominant native surface on mobile, where feed-based browsing is the default reading pattern. - **In-content native ads:** These are embedded inside the body of an article or piece of content itself - a paragraph-style sponsored insert, an in-article recommendation block, or a native video that plays mid-scroll. Because the reader is already several paragraphs into engaged reading, in-content native tends to carry higher dwell time than a feed placement, at the cost of lower overall volume (fewer available slots per page). - **Recommendation widgets:** The "you might also like" or "around the web" module at the bottom (or side) of an article - the placement most people associate with the term "native ads" first, popularized at scale by networks like Taboola and Outbrain (now operating as Teads). These widgets mix genuinely organic recommended articles with paid placements in the same grid of thumbnail + headline, and they're the highest-volume native inventory type because nearly every content publisher runs one. Each surface rewards slightly different creative: in-feed rewards native ads examples that mimic the platform's native post style almost exactly (a casino bonus offer styled like a social post performs better than one styled like a banner); recommendation widgets reward a strong curiosity-driven headline and thumbnail since the format is inherently a scroll-past decision made in under a second; in-content rewards a genuinely useful angle since the reader is already committed to reading. Looking at native advertising examples across verticals, the pattern holds regardless of category: the winning creative is the one that's hardest to distinguish from the organic post or article next to it. Most media buyers don't build this inventory themselves - they buy native ads traffic through a self-serve network that already has publisher relationships and recommendation-widget placements live across hundreds of sites and apps. That's the fastest way to get a native campaign in front of real, GEO-targeted audiences without negotiating placements site-by-site. ## Why performance marketers and affiliates use native ads Native advertising for affiliate marketing has grown into one of the default traffic sources for a specific reason: it performs unusually well in verticals where a heavy-handed, obviously-commercial ad format either gets rejected by ad review, ignored by the reader, or both. Three mechanics explain why: **It clears ad review more reliably in regulated and semi-regulated verticals.** [iGaming](https://trafficsigma.com/glossary/igaming-vertical), [Finance](https://trafficsigma.com/glossary/forex-finance)/Forex, [Nutra](https://trafficsigma.com/glossary/nutra-vertical), and [Sweepstakes](https://trafficsigma.com/glossary/sweepstakes-vertical) offers frequently get rejected or restricted on ad platforms that apply strict creative policies to those categories. Native ad networks built around content recommendation are generally more accommodating of these "soft" or high-payout verticals than search or social platforms with blanket vertical bans, provided the required "Ad"/"Sponsored" disclosure is present and the landing page matches the promise of the creative. **It builds trust before the click, not just after it.** A reader who clicks a native ad styled as a recommended article arrives with a warmer frame of mind than one who clicked an obviously commercial banner - they were reading content, and the ad extended that experience rather than breaking it. For compliance-sensitive offers (a casino bonus, a forex platform, a subscription trial), that softer frame reduces bounce and improves the odds the visitor actually reads the offer instead of reflexively closing the tab. **It scales across GEOs where regulatory posture varies.** A native campaign promoting an iGaming offer can run in a Tier-1 GEO with strict advertising standards using compliant, responsible-gambling-aware creative, and the same network can run a more aggressive angle in a Tier-2 or Tier-3 GEO with lighter restrictions - without changing ad format. That flexibility is harder to replicate on platforms with a single global policy applied uniformly. None of this means native is a way to sidestep licensing or disclosure requirements. The FTC's native advertising guidance is explicit: native units must be clearly and conspicuously labeled as commercial content (terms like "Ad," "Advertisement," or "Sponsored" satisfy this), and vaguer terms are a documented risk area - the more a native ad resembles the platform's organic content, the more prominent that disclosure needs to be. Compliant affiliates treat native as a distribution format, not a workaround - the offer itself still needs to meet the GEO's actual advertising and licensing rules. ## Native ad creative best practices A native ad's entire job is to earn a click without looking like it's trying to. That means the creative rules are different from a banner or a push notification: - **Headline length and framing:** Headline caps vary by network - Outbrain, for example, allows up to 100 characters but recommends around 60 for best rendering and performance - so check your target network's own spec rather than assuming a fixed limit, and note that shorter (roughly 6-10 words) headlines generally convert better across networks. Curiosity, a concrete number, or a direct benefit outperforms generic brand-first copy - "5 signs you're overpaying for car insurance" beats "Compare car insurance with [Brand]." - **Image selection:** Requirements vary by network - Outbrain, for example, recommends 1200x800px for standard placements, with a 300px minimum applying specifically to 1:1 carousel-crop images rather than the format broadly - so confirm your target network's exact spec rather than assuming one universal size. Images featuring a real person's face or an authentic-feeling "in the wild" photo consistently outperform product shots or stock-looking graphics - the image needs to look like it belongs in a content feed, not an ad slot. - **Disclosure placement:** Every native unit needs an "Ad" or "Sponsored" label placed clearly and conspicuously near the headline or thumbnail - this isn't optional creative polish, it's the FTC-mandated disclosure that keeps the format legal. Build it into your creative review checklist the same way you'd check image dimensions. - **Landing page continuity:** The landing page has to deliver on exactly what the headline promised. A native ad that curiosity-gaps its way to a click but lands on an unrelated offer page gets flagged by the network's quality algorithms and tanks approval rates on future campaigns - native platforms actively penalize creative-to-landing-page mismatch because it's the fastest way to erode reader trust in their recommendation widgets. - **Angle testing at volume:** Because native inventory is cheap relative to search or social, the standard workflow is to launch 5-10 headline/image variants per offer simultaneously, kill anything underperforming within the first few hundred clicks, and scale the 1-2 winners. Native rewards this kind of rapid iteration far more than formats with slower, more expensive testing cycles. ## Choosing a native ad network Picking among native ad networks comes down to matching a platform's actual strengths to your offer, vertical, and GEOs - not just picking whichever name is most recognizable. A few things worth checking before you commit budget: - **Vertical acceptance policy:** Does the network explicitly support your vertical (iGaming, Finance/Forex, Nutra, Sweepstakes, [Dating](https://trafficsigma.com/glossary/dating-vertical)) or restrict it? The largest recommendation-widget networks skew toward mainstream consumer categories and apply stricter review to high-payout verticals; platforms built specifically around performance-marketing traffic tend to have clearer, published policies for these categories instead of a case-by-case guess. - **GEO coverage and targeting granularity:** A network with broad country coverage is only useful if its targeting is actually granular - GEO down to city or region, device type, OS version, and (for mobile-heavy verticals) carrier. Coarse "country-only" targeting wastes spend in campaigns where a specific device/OS/carrier combination converts very differently from the GEO average. - **Minimum spend and self-serve access:** Some legacy native networks still gate access behind an account manager and a minimum monthly commitment. A self-serve dashboard where you can launch, monitor, and adjust campaigns directly - without waiting on a rep - matters most to affiliates and media buyers running multiple small tests before scaling a winner. - **Bidding and optimization tools:** Look for [Micro Bidding](https://trafficsigma.com/glossary/micro-bidding) (adjusting bids at a granular GEO/device/source level rather than one flat bid for the whole campaign), Target [CPA](https://trafficsigma.com/glossary/cpa) optimization, and an automated Performance Mode that reallocates spend toward converting sources mid-flight. These tools are what separate a network you can actually scale profitably from one that requires constant manual bid-tweaking. - **Fraud protection:** Native inventory, like any programmatic format, carries bot and fraud risk from low-quality sources. Multi-layer fraud filtering (source-level vetting, in-flight traffic-quality scoring, and post-click validation) protects your spend from inflated [impression](https://trafficsigma.com/glossary/impression) and click counts that never had a chance to convert. TrafficSigma's native ad format runs across the same 248+ GEO footprint as the platform's push, pop, and Telegram Mini App inventory, with the same granular GEO/device/OS/carrier targeting, Micro Bidding, Target CPA, and Performance Mode optimization tools available on native campaigns as on every other format - plus the 3-level fraud protection and vetted premium source pool the network applies platform-wide. For iGaming, Finance/Forex, Nutra, Dating, and Sweepstakes advertisers specifically, that means one self-serve account can run a native campaign next to a push or popunder campaign for the same offer, compare performance directly, and shift budget toward whichever format is actually converting in a given GEO - without renegotiating terms with a second vendor. ## A native placement and network built to convert, not just blend in Native advertising wins on a simple mechanic: it looks like content, not an interruption, which is why it consistently outperforms banner display on CTR and clears review more reliably than obviously commercial formats in regulated and semi-regulated verticals. The decisions that actually determine whether a native campaign works are the same three this guide covered - picking the right placement type (in-feed, in-content, or recommendation widget) for your offer, building creative that respects both the platform's disclosure rules and its "looks native" requirement, and choosing a network whose vertical policy, GEO targeting, and optimization tools actually fit a performance-marketing account rather than a mainstream-brand one. The fastest way to test all of that is inside a single self-serve account rather than juggling separate vendor relationships for every format. TrafficSigma runs native alongside push, pop/popunder, [domain redirect](https://trafficsigma.com/glossary/domain-redirect-format), and Telegram Mini App traffic across 248+ GEOs, so a native campaign for an iGaming, Finance/Forex, Nutra, Dating, or Sweepstakes offer can be launched, measured, and optimized right next to every other format you're already running - with the same Micro Bidding, Target CPA, and Performance Mode tools, and the same fraud protection, applied consistently across all of them. --- Sources referenced: Mordor Intelligence. ### Frequently asked questions **What is native advertising?** Native advertising is paid promotional content - an article, image, or video - designed to match the visual style and placement of the platform it appears on, so it reads as part of the user experience instead of a separate ad unit. It's disclosed as sponsored content (an "Ad" or "Sponsored" label) but doesn't visually interrupt the surrounding page the way a banner or pop-up does. **What's the difference between native ads and display ads?** Display ads are a distinct visual unit - a banner or rectangle with its own creative that looks different from the page around it. Native ads inherit the page's layout, fonts, and image style, so the ad and the content are visually continuous. That similarity is why native regularly posts a meaningfully higher click-through rate than standard display. **Where do native ads actually show up?** Three main surfaces: in-feed (inside a social or app content feed, styled like a regular post), in-content (embedded inside an article's body), and recommendation widgets (the "you might also like" module at the bottom of articles, popularized at scale by networks like Taboola and Outbrain/Teads). **How do I choose the best native ad networks for my campaign?** Match the network to your vertical, GEO footprint, and volume needs. Check whether the network explicitly supports your vertical (iGaming, Finance/Forex, Nutra, Sweepstakes, and similar categories often face stricter review on mainstream-focused networks), whether targeting goes beyond country-level to device/OS/carrier, whether it's genuinely self-serve, and whether it offers granular bidding and optimization tools rather than one flat bid for an entire campaign. **Is native advertising a good fit for affiliate marketing?** Yes - native ads for affiliate marketing work particularly well for offers where a heavy-handed commercial format either gets rejected by ad review or reduces reader trust before the click. The format still requires clear "Ad"/"Sponsored" disclosure and an offer that genuinely complies with the target GEO's advertising and licensing rules; native is a distribution format, not a compliance workaround. **How much does native advertising cost compared to other formats?** Native CPCs and CPMs vary heavily by network, vertical, and GEO, but native inventory is generally priced to support high-volume creative testing - most media buyers launch several headline/image variants per offer at once and reallocate budget toward whichever wins within the first few hundred clicks, a workflow that's harder to run economically on more expensive formats like search. **What's the fastest way to buy native ads traffic?** Through a self-serve native ad network rather than negotiating placements with individual publishers. A self-serve dashboard lets you set your GEO, device, and budget targeting, launch creative variants, and start receiving native traffic the same day - with granular optimization tools available immediately instead of waiting on a managed-service onboarding process. # Popunder Ads: What They Are, How They Work, and How to Earn From Them in 2026 https://trafficsigma.com/blog/popunder-ads-guide Published: 2026-06-16 Modified: 2026-06-20 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: Popunder, Ad Formats. The global advertising market is on pace to hit **$1.26 trillion in 2026**, with roughly 69% of that spend now digital, according to Statista's Market Forecast - and inside that digital slice, eMarketer projects overall programmatic advertising spend (not display specifically) to reach **around $725 billion in 2026**. Popunder ads are one of the oldest, cheapest-to-scale corners of that programmatic display world, and one of the most misunderstood: most media buyers can describe a pop-up, but far fewer can explain what actually makes a **popunder** different, how a publisher gets paid for one, or how to launch a popunder campaign that converts instead of just annoying users. The TrafficSigma team analyzed how popunder traffic works end-to-end - from the browser-level mechanics through the publisher payout model to the advertiser buying process - so both sides of the market can use it correctly. This guide breaks down what popunder ads are, how popunder traffic advertising works [for publishers](https://trafficsigma.com/for-publishers) and advertisers, where to buy popunder traffic (and what to look for in a pop ads network before you do), real popunder [CPM](https://trafficsigma.com/glossary/cpm) benchmarks by [GEO](https://trafficsigma.com/blog/tier-3-countries-geo-meaning), and where pop traffic still earns a place in a 2026 media plan. ## The framework: three things you need to understand about popunder ads There's no single "right" way to think about popunder ads - it depends on which seat you're sitting in. A publisher cares about frequency caps and payout rates; an advertiser cares about GEO targeting and creative approval; a compliance team cares about browser policy and ad-quality standards. Rather than treating popunder as one monolithic topic, this guide organizes it around the three models that actually structure the format: - **The mechanical model:** what a popunder ad literally does at the browser level, and why that mechanism is what separates it from a pop-up or a direct-link/direct-[click](https://trafficsigma.com/glossary/click) ad. - **The publisher earning model:** how a site owner turns popunder inventory into CPM revenue, and why frequency capping is the single biggest lever on that revenue. - **The advertiser buying model:** how a media buyer sources popunder traffic, targets it by GEO/device/OS, and sets it up to convert instead of just generating impressions. Every section below maps to one of these three models, plus a terminology-clarification segment (popunder vs. pop-up vs. [direct click](https://trafficsigma.com/glossary/direct-click)) and a compliance segment on frequency caps and browser/platform policy - the two areas where most confusion, and most policy risk, actually live. ## What is a popunder? How popunder ads work mechanically A **popunder** is a browser window or tab that opens **behind** the page a user is actively viewing, triggered by a click anywhere on the host page - a button, a banner, a video player, even a blank area of the layout - or, less commonly, by a script that fires on page load. Because the new window opens underneath the active one rather than in front of it, the user doesn't see it immediately. They only encounter the popunder ad when they close, minimize, or switch away from their current tab - at which point the advertiser's landing page is sitting there, already loaded, waiting for a few seconds of unforced attention. This is the core mechanical answer to "what is popunder": it's a same-click, background-tab ad delivery method, not an interruption format. That single mechanical difference - behind versus in front - is why popunder inventory built a durable market for two decades: the ad doesn't block the content the user came for, so it doesn't get closed on reflex the way a pop-up does. It also means popunder ads work the same way whether the trigger is a native site element (a "play" button, a download link) or an ad tag inserted specifically to fire the popunder - which is why "popunder traffic advertising" is sold as its own inventory type by pop-focused ad networks rather than bundled generically into "display." Modern browsers complicate the pure window.open() version of this mechanic. Chrome and other major browsers have shipped native pop-up-blocking logic for years, and Chrome specifically targeted "tab-under" behavior - a script silently swapping the current tab's content while opening a new one in the background - starting around 2017, with broader "abusive experience" blocking following in Chrome 71. That's why popunder delivery today typically routes through JS-based tab-opening mechanics and ad-network SDKs tuned to browser policy, rather than the raw script tags that worked a decade ago. A popunder example in 2026 is far more likely to be served through a vetted ad network's tag than a raw window.open() call a site owner wrote themselves - which is also the practical reason most publishers route popunder monetization through a network instead of self-serving it. ## Popunder vs. pop-up vs. direct click: the terminology that trips people up "Popup/popunder traffic" gets used as one phrase constantly, but the three related terms describe three different user experiences, and mixing them up leads to the wrong targeting and creative decisions: - **Pop-up:** opens **in front of** the page the user is viewing, forcing an interaction (usually a close click) before they can continue. This is the classically disruptive format and the one most ad-quality standards explicitly restrict. - **Popunder:** opens **behind** the active window, as described above. Because the user isn't interrupted mid-task, popunder traffic generally produces calmer, less-forced engagement than pop-up traffic, and most pop-focused networks report advertisers seeing stronger results from popunder placements for exactly that reason. - **Direct click (sometimes called direct link):** no separate window at all - clicking a page element (or, on some networks, any point on the page) sends the user's current tab straight to the advertiser's landing page. There's no "behind" or "in front"; the user's own tab simply navigates. Direct click is the simplest and lowest-friction format of the three, but it also fully replaces the page the user was on, which is a different UX trade-off than either pop format. Advertisers researching "popunder ads examples" often find creative from all three formats mixed together in screenshots, because the landing pages themselves can look identical - the difference is entirely in how the tab/window got there, not in the creative on the page. ## The publisher earning model: how site owners make money with popunder ads For publishers, popunder is one of the simplest inventory types to monetize because it doesn't require a dedicated ad slot in the page layout - it monetizes a click or a page load, not a banner position. The standard model is straightforward: - The publisher (any site owner - a streaming, download, gaming, or utility site, most commonly) integrates a popunder tag from an ad network. - Every qualifying user action (per the network's rules - typically the first click on the page within a capped window) triggers a popunder ad to load behind the active tab. - The publisher gets paid **CPM** - a rate per 1,000 popunder impressions actually served - with the network taking a share and passing the rest through as publisher payout. The one variable that determines whether that CPM stays high or collapses is **frequency capping.** Ad-quality case studies from pop-focused networks consistently point to **one popunder [impression](https://trafficsigma.com/glossary/impression) per unique visitor per 24 hours ("1/24")** as the industry-standard cap: it's the ceiling that keeps per-impression value high and keeps the user experience light enough that visitors keep coming back. Publishers who push caps higher - 3/24 or 5/24 - can generate more raw impression volume from the same traffic, but each individual impression tends to sell for less, and repeat-visitor engagement typically degrades faster, which is why 1/24 remains the default recommendation across the format. Getting this cap right is genuinely more important to a publisher's long-run popunder revenue than almost any other single setting. It's also worth publishers knowing where they can't run popunder inventory at all: **Google's AdSense policy explicitly states that a site cannot run AdSense ads if the site "contains or triggers pop-unders,"** regardless of whose ad is doing the triggering - a direct, quotable policy line from Google's own AdSense blog. That doesn't ban popunder monetization outright; it means a publisher has to choose a lane - AdSense-compliant display, or a dedicated pop/[popunder network](https://trafficsigma.com/blog/best-popunder-ad-networks) - rather than blending the two on the same page. For publishers and media buyers who already understand the frequency-capping fundamentals above and want the next level of detail - how to raise volume without eroding CPM, and how to avoid the most common popunder ads how to earn mistakes. ## The advertiser buying model: how media buyers launch popunder campaigns On the buying side, if you want to buy popunder traffic, the process looks the same as most performance-format media buying: a self-serve dashboard, GEO/device/OS targeting, a bid or CPM rate, and a [frequency cap](https://trafficsigma.com/glossary/frequency-cap), then daily optimization against conversion data. What makes pop traffic specifically attractive to performance media buyers is the combination of scale and cost: because the ad loads without competing for a visible ad slot, popunder inventory is abundant and - outside a handful of premium GEOs - cheap relative to most display formats. Not every pop ads network is built the same way, though. A pop up ads network that only exposes a flat CPM bid and no targeting depth will burn budget on irrelevant GEOs and devices; a stronger popup ad network exposes granular controls - GEO, device, OS, carrier, and frequency cap - plus fraud filtering, so the same nominal CPM actually converts. That gap in tooling, more than any difference in raw traffic volume, is what separates networks worth testing from ones to avoid. This is exactly the model TrafficSigma's own popunder and domain-redirect inventory is built around: pop/popunder traffic starting from **$1.00 CPM**, served across **248+ GEOs** with granular GEO, device, OS, and carrier-level targeting, plus [Micro Bidding](https://trafficsigma.com/glossary/micro-bidding) and Target [CPA](https://trafficsigma.com/glossary/cpa) tools that let a buyer optimize spend toward actual conversions instead of guessing at a flat bid. Frequency-cap controls and three-level fraud protection sit on top of that targeting layer specifically so popunder volume doesn't get wasted on the same handful of over-served users or on [non-human traffic](https://trafficsigma.com/glossary/bot-traffic) - a real risk in any inventory type sold on raw impression volume. Popunder traffic advertising over-indexes with a specific set of verticals, and the pattern is consistent across pop-focused ad networks' own vertical breakdowns: **[iGaming](https://trafficsigma.com/glossary/igaming-vertical) and [betting](https://trafficsigma.com/glossary/betting-vertical)** are repeatedly named as the strongest-performing category for popunder, thanks to a cold-to-warm funnel that suits an unexpected background tab landing on an offer; **[dating](https://trafficsigma.com/glossary/dating-vertical)** converts fast on the same logic; **antivirus, VPN, and utility/software offers** are cited as consistently strong performers; and **[sweepstakes](https://trafficsigma.com/glossary/sweepstakes-vertical) and [Nutra](https://trafficsigma.com/glossary/nutra-vertical)** (particularly in Tier-2/Tier-3 GEOs with localized creative) round out the format's best-fit categories. If you're planning where popunder traffic advertising earns its budget, start with those verticals before testing further afield. **Real popunder CPM benchmarks by GEO** (industry rate-card and blog-published ranges, not audited analyst figures - treat as general market context, not a guaranteed rate): *Source: industry rate-card and ad-network-published ranges cited in this article - general market context, not audited analyst figures.* - **Tier-1 (US, UK, Canada, Germany, Australia):** roughly **$3.00–$6.00+ CPM**, with premium placements occasionally reaching $10. - **Mid-tier markets:** roughly **$3.00–$4.50 CPM**. - **Tier-2/Tier-3 markets:** CPMs fall sharply, with broad availability starting from around **$0.50 CPM**. Those ranges represent the open pop-ad market broadly, gathered from multiple ad-network rate cards and blogs - actual popunder CPM on any specific campaign depends heavily on GEO, device mix, targeting precision, and creative-to-offer fit. TrafficSigma's own published floor for pop/popunder traffic is **$1.00 CPM**, positioned at the accessible end of that broader market range so smaller budgets can still test GEOs before scaling. ## Compliance and frequency-cap best practices for popunder ads Popunder sits in an unusual regulatory position: it's disliked by users in roughly the same way pop-ups are, but it isn't named as its own category in the most widely cited ad-quality standard. The **Coalition for Better Ads' Better Ads Standards** - the industry benchmark built from large-scale consumer testing - explicitly names pop-up ads (desktop and mobile) as a disqualified experience type. Popunders sit adjacent to that finding in spirit, but the Coalition's public standards documentation doesn't carry a separately named popunder rule, so treat popunder as "in the same disruptive-format conversation as pop-ups" rather than "explicitly banned by the same named standard." What does carry direct, sourceable weight is browser and platform policy: - **Chrome and other major browsers actively block "tab-under" behavior** - a script that silently opens a new background tab while hijacking the current one - a policy Chrome began rolling out around 2017 and expanded under its broader "abusive experiences" enforcement in Chrome 71. This is the main reason popunder delivery today runs through vetted ad-network tags rather than raw legacy scripts. - **Google's AdSense policy bars any site that triggers pop-unders from running AdSense at all**, as covered above - a hard line publishers need to plan around, not a gray area. - No IAB-specific popunder standard exists publicly, so the practical compliance bar for both publishers and advertisers comes down to three levers: **frequency capping** (1/24 as the accepted norm), **GEO/device targeting precision** (so volume goes to relevant, receptive users instead of blanket-blasting), and **fraud/quality filtering** (so paid impressions are real human traffic, not bot-inflated volume). Networks that build all three into the buying and publisher dashboards - rather than leaving them to manual configuration - are the ones that keep popunder viable as a format instead of letting it degrade into the low-quality reputation it's fought for years. For a deeper look at how fraud filtering specifically protects popunder and other high-volume ad spend, see TrafficSigma's How to Buy Website Traffic Without Buying Bots: A 2026 Buyer's Guide. ## Popunder, pop-up, and direct click: CPM and buyer fit at a glance Reading the three formats side by side makes the practical differences easier to apply when you're deciding what to buy or what to run as a publisher. | Format | Where it opens | User interruption level | Typical buyer | Typical CPM range (2026, industry-published) | | --- | --- | --- | --- | --- | | Popunder | Behind the active tab | Low - seen only when user switches/closes tabs | iGaming, dating, VPN, antivirus/utilities, sweepstakes, Nutra | $0.50–$6.00+ (GEO-dependent; TrafficSigma floor $1.00 CPM) | | Pop-up | In front of the active tab, forcing interaction | High - blocks content until closed | Legacy display/affiliate offers; increasingly restricted by browsers and ad-quality standards | Comparable gross CPM to popunder in raw terms, but heavily blocked/filtered by modern browsers, reducing effective delivered volume | | Direct click / direct link | Replaces the current tab entirely | Medium - no popup window, but the original page is gone | Performance offers prioritizing lowest friction (subscriptions, downloads, sign-ups) | Typically sold as [CPC](https://trafficsigma.com/glossary/cpc) rather than CPM; not directly comparable on a CPM basis | Every figure in this table already appears in the sections above - use it as the fast reference, not as a new data source. ## Is popunder still worth running in 2026? Popunder ads earn their place in a 2026 media plan for the same reason they've survived two decades of ad-format churn: the mechanic itself - loading behind the active tab instead of in front of it - sidesteps the instant-close reflex that kills pop-up performance, while still delivering a real, unforced few seconds of landing-page attention. The three things that actually determine whether a popunder campaign or publisher integration performs are the same three this guide walked through: getting the frequency cap right (1/24 as the accepted norm), targeting the GEOs and verticals where popunder converts best (iGaming, dating, VPN, antivirus/utilities, sweepstakes, and Nutra lead the list), and buying or serving through a network that handles fraud filtering and browser-policy compliance for you instead of leaving it to a raw script tag. That's the exact gap TrafficSigma's popunder and domain-redirect inventory is built to close: pop/popunder traffic from **$1.00 CPM**, across **248+ GEOs**, with the GEO/device/OS targeting, frequency-cap controls, and fraud protection that turn popunder from a blunt-volume format into a controllable performance channel. Whether you're a publisher deciding on a frequency cap or a media buyer testing a first popunder GEO, the setup work is the same either way - start small, cap aggressively, and scale what the data actually supports. --- Sources referenced: Statista. ### Frequently asked questions **What is a popunder ad?** A popunder ad is a browser window or tab that opens behind the page a user is actively viewing, usually triggered by a click on the host page. The user only sees it when they close, minimize, or switch away from their current tab, which is what separates it from a pop-up ad that opens in front and forces immediate interaction. **How is a popunder different from a pop-up or a direct click?** A pop-up opens in front of the active window and blocks it until closed; a popunder opens behind the active window and is only seen later; a direct click (or direct link) has no separate window at all - it simply navigates the user's current tab straight to the landing page. All three can point to identical landing-page creative; the difference is purely in how the user arrives. **How do publishers earn money from popunder ads?** Publishers integrate a popunder ad tag from a network and get paid CPM - a rate per 1,000 impressions served - every time a qualifying click triggers a popunder. Frequency capping is the biggest lever on that revenue: the industry-standard cap of one popunder per unique visitor per 24 hours is widely cited as the setting that keeps CPMs high without degrading the user experience enough to hurt repeat visits. **How do I choose a popunder ad network as an advertiser?** Prioritize GEO and device/OS targeting depth, transparent CPM rates by tier, built-in frequency-cap controls, and fraud/quality filtering - those four factors determine whether your budget reaches real, receptive users or gets wasted on repeat impressions and bot traffic. Networks offering Micro Bidding or Target CPA-style optimization on top of that targeting layer make it easier to move from a flat CPM buy to a performance-optimized one. **Is popunder traffic beginner-friendly?** Yes - popunder is one of the lower-cost, lower-complexity formats to test because it doesn't require display-ad creative sizing or placement bidding, just a landing page and a GEO/vertical to target. Starting with a small budget in one or two GEOs, at a conservative frequency cap, is the standard way both new advertisers and new publishers de-risk a first popunder run before scaling. **What are typical popunder CPM rates in 2026?** Industry rate cards and ad-network blogs put Tier-1 popunder CPMs (US, UK, Canada, Germany, Australia) in roughly the $3.00–$6.00+ range, mid-tier markets around $3.00–$4.50, and Tier-2/Tier-3 markets as low as $0.50 CPM. These are published industry benchmarks rather than audited analyst figures, so treat them as general market context - actual rates vary by targeting precision and creative-to-offer fit. # Where to Buy Push Traffic: A Practical Buying Checklist for 2026 https://trafficsigma.com/blog/where-to-buy-push-traffic Published: 2026-06-18 Modified: 2026-06-20 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: Push Traffic, Push Ads, Paid Traffic. By TrafficSigma's internal estimate, the web [push advertising](https://trafficsigma.com/blog/what-is-push-ads) market is tracking toward the low single-digit billions in annual spend in 2026 - treat that as directional context rather than a cited industry figure - and a growing share of that spend now comes from affiliates buying push traffic directly through [self-serve platforms](https://trafficsigma.com/blog/self-serve-ad-platforms) rather than through managed media buys. That shift is good for budgets but bad for anyone who skips the due diligence - the same $0.003 [CPC](https://trafficsigma.com/glossary/cpc) quote can mean a fresh, opted-in Tier 1 subscriber list on one seller's platform and a stale, recycled Tier 3 list on another's. The TrafficSigma team put together this buying checklist after reviewing how self-serve push platforms price, disclose, and filter their inventory - so you know exactly what to check before you commit a deposit, not after a campaign underperforms. This guide is deliberately narrow: it's about **where and how to buy push traffic**, and how to vet push notification traffic sources specifically, not push format mechanics or a network-by-network ranking. If you're still unclear on what push traffic actually is before you shop for a seller, our companion post What Is Push Traffic? A Quick Definition for Affiliates covers the format in under five minutes. If you've already decided to buy and want a ranked comparison of specific networks, see 9 Best Push Notification Ad Networks for Affiliates in 2026. This page sits between those two: it's the checklist you run before you pick a name off that list. ## How push traffic buying actually works Buying push traffic isn't a single transaction type - it's three different purchase models that look similar on a pricing page but behave very differently once a campaign is live. Understanding which model you're actually buying under is what the rest of this checklist depends on. - **Self-serve CPC/[CPM](https://trafficsigma.com/glossary/cpm) bidding:** you fund an account, set a bid per [click](https://trafficsigma.com/glossary/click) (push traffic sources for affiliates are almost universally CPC-based; some networks also expose a CPM option), pick GEOs and targeting, and the platform's auction fills your impressions in real time. This is the dominant model for buying push ads today because it gives you direct control over spend pacing and [GEO](https://trafficsigma.com/blog/tier-3-countries-geo-meaning) mix. - **Managed/account-managed buys:** above a spend threshold (commonly $500-$2,000/month), networks assign an account manager who tunes targeting and source whitelists on your behalf. Useful once you're scaling a proven offer, but it adds a layer between you and the raw bid data, which makes this checklist's transparency criteria harder to verify directly. - **Reseller/broker traffic:** a smaller, less transparent tier of sellers buy bulk push inventory from primary networks and resell it, sometimes blended across multiple upstream sources under one dashboard. This is where subscriber-freshness and fraud-disclosure problems concentrate - a broker has no direct relationship with the original opt-in list, so they often can't answer basic freshness questions at all. For most affiliates buying push notification traffic for the first time, self-serve CPC bidding directly with a primary network is the safer starting model - it's the only one of the three where you can independently verify every criterion below before you pay. In practice, that means the strongest push traffic for affiliates almost always comes from a direct, self-serve relationship rather than a managed or brokered one. ## What to check before you buy: 3 things that actually determine campaign quality There's no universal "best seller" for push traffic - a $30/day [dating](https://trafficsigma.com/glossary/dating-vertical) test in Tier 3 GEOs has different tolerance for risk than a $3,000/day [iGaming](https://trafficsigma.com/glossary/igaming-vertical) scale-up in Tier 1. But three checks apply regardless of budget, and skipping any one of them is how affiliates end up buying push ads that look cheap and perform expensive. ### 1. Subscriber-base freshness A push subscriber list decays the moment it stops being actively re-verified - users uninstall browsers, revoke permissions, or simply go inactive, and a network that never purges that list is selling you impressions against dead inventory. Ask directly: does the seller disclose how often it refreshes or purges its subscriber base, and does it separate "total subscribers" from "active subscribers in the last 30 days"? A seller that can only quote a single lifetime subscriber count with no freshness detail is a weaker bet than one that publishes an active-subscriber or recent-engagement figure, even if the raw headline number is smaller. Buying action: request or check for subscriber-tier or activity-tier targeting (new/recently-subscribed vs. standard vs. remnant) - if the platform lets you bid specifically into a "new" or "high-activity" segment, that's itself evidence the seller is tracking freshness internally rather than treating the list as static. ### 2. Minimum deposit and funding friction Minimum deposits to buy push ads on self-serve platforms commonly range from roughly $50 at the low end up to $150-$200, with wire-transfer minimums sometimes set higher than card minimums on the same platform. The deposit size itself isn't a quality signal, but the funding options are: a seller that only accepts crypto or an obscure processor, with no card or standard wire option, is harder to dispute a charge with if the traffic underperforms and is a mild red flag worth weighing against everything else on this list. Buying action: match deposit size to your test budget, not the other way around - a $50-minimum seller lets you test a new GEO or vertical without over-committing before you've verified traffic quality firsthand, which is the entire point of a first buy. ### 3. GEO and CPC transparency The single biggest gap between sellers is whether the CPC or CPM you're quoted is push-specific and GEO-specific, or a blended platform-wide average that includes cheaper formats or GEOs you're not actually targeting. A transparent seller shows you the real-time bid floor and suggested bid inside the campaign builder for your exact GEO and device combination before you commit budget - not just a homepage "starting from $0.001" headline that may reflect a single low-value Tier 3 market. Buying action: before funding an account, use any free bid-estimator or campaign-builder preview the platform offers to check the actual suggested CPC for your specific target GEO. If a seller won't show real bid data until after deposit, treat that as a transparency gap, not standard practice. ## GEO and CPC benchmarks: what push traffic actually costs Push CPCs vary by GEO tier more than by network brand, so use this as general market context to sanity-check any quote you receive - not as a guaranteed rate from any specific seller. These are uncited, editorially-compiled **floor** CPC ranges, not published market averages; competitive bids in Tier 1 GEOs in particular routinely run well above the floor once you're bidding against other advertisers for the same subscribers. | GEO Tier | Example Markets | Typical Push CPC Floor | What Drives the Range | | --- | --- | --- | --- | | Tier 1 | US, UK, Germany, Australia | ~$0.03-$0.10 | Higher subscriber value, more competing advertisers, richer targeting data | | Tier 2 | Brazil, India, Poland | ~$0.01-$0.03 | Mid-size subscriber pools, moderate advertiser competition | | Tier 3 | Nigeria, Pakistan, Bangladesh, and similar | ~$0.003-$0.01 | Large raw subscriber volume, lower advertiser competition, lower per-click value | The practical rule that follows from this table: never blend GEO tiers in one campaign and judge performance off a single blended CPC. A Tier 1 and a Tier 3 audience convert at completely different rates and price points, so a "great CPC" in a mixed-GEO campaign can hide a Tier 1 segment that's actually overpriced. Split campaigns by tier from day one, even if it means running three smaller line items instead of one broad one. ## Step-by-step: your first push traffic campaign launch checklist Once you've picked a seller against the three criteria above, use this 8-step sequence to go from account creation to a live campaign without skipping a setup step that quietly costs you budget later. 1. **Fund a test deposit, not a scale budget.** Start at the platform's minimum deposit tier ($50-$150 territory for most self-serve networks) so your first spend is a quality test, not a commitment. 2. **Pick one GEO tier per campaign.** Choose a single Tier 1, Tier 2, or Tier 3 market to start - resist the urge to target multiple tiers in one line item, per the benchmark table above. 3. **Prepare creative to spec before building the campaign.** Push notification titles typically hold up well under roughly 40 characters and description text under roughly 100-120 characters before truncation on mobile devices; icon images generally need to be a 192x192px square, with any accompanying banner image around an 800x450px (16:9) frame. Confirm exact limits in your chosen platform's campaign builder, since individual networks vary slightly. 4. **Set targeting beyond just GEO.** Layer device type, OS, and - where available - carrier-level targeting, plus subscriber activity-tier if the platform exposes it, rather than launching on GEO alone. 5. **Set a conservative starting bid and daily cap.** Bid near the platform's disclosed floor for your GEO tier rather than the top of the benchmark range, and cap daily spend at a level you're comfortable losing entirely during the test window. 6. **Launch and hold for a real sample size before judging.** Push click-to-[conversion](https://trafficsigma.com/glossary/conversion) data needs enough volume to be meaningful - judging a campaign on the first few hundred clicks almost always produces a false read in either direction. 7. **Review source-level performance, then adjust.** Most self-serve platforms report performance by traffic source or subscriber segment; pause or reduce bids on sources producing clicks with zero conversions before scaling the sources that are actually converting. 8. **Scale budget only after a clean sample confirms profitability.** Increase daily caps in increments once you have enough converting volume to trust the number, rather than jumping straight from test budget to full scale. ## Red flags: when to walk away from a push traffic seller Most of the criteria above are about picking the better of several legitimate options. These are different - they're reasons to walk away from a seller entirely rather than just rank them lower. - **Undisclosed subscriber age or source.** If a seller can't or won't say roughly how the subscriber list was built (organic opt-in vs. purchased/aggregated lists) or how old the average subscriber relationship is, you have no way to estimate real engagement before you pay. - **No fraud-filtering disclosure at all.** Every legitimate push network can describe, at minimum, whether it runs automated bot/click-farm detection on push traffic specifically - not just a generic sitewide anti-fraud claim borrowed from its display or native inventory. A seller with zero answer here is a seller with no answer, full stop. - **[CTR](https://trafficsigma.com/glossary/ctr) spikes with no conversion lift.** Once a campaign is live, a sudden jump in click-through rate that isn't matched by any increase in conversions is one of the most reliable signs of [non-human traffic](https://trafficsigma.com/glossary/bot-traffic) - bots click, they don't sign up or buy. Treat this as grounds to pause a source immediately, not to wait and see. - **Traffic concentrated in GEOs or hours you didn't target.** Clicks arriving from countries outside your targeting list, or an unnaturally flat volume graph that ignores time zones and normal waking hours, both point to automated or proxy-driven click patterns rather than genuine subscribers. - **No real bid transparency before deposit.** As noted above, a seller that won't show actual GEO-specific bid data until after you've funded an account is asking you to buy blind - a legitimate [self-serve platform](https://trafficsigma.com/glossary/self-serve-platform) lets you preview suggested bids in the campaign builder first. - **Pressure to skip the test-budget step.** Any seller pushing you straight to a large deposit before you've verified traffic quality on a small test is optimizing for their first invoice, not your campaign's long-term profitability. ## Where to buy push traffic without the guesswork The decision that actually matters is less "which network has the lowest headline CPC" and more "which seller can answer every question in this checklist without hedging" - [subscriber freshness](https://trafficsigma.com/glossary/subscriber-freshness), real GEO-specific pricing, and push-specific fraud filtering are the three factors that separate a profitable push campaign from an expensive lesson. Run the test-budget sequence above before committing real spend, regardless of which seller you choose. If you're buying push traffic to run alongside other formats - Telegram Mini App ads, pop/popunder, [domain redirect](https://trafficsigma.com/glossary/domain-redirect-format), or native - consolidating that spend on one platform is worth considering on its own merits. TrafficSigma runs push and Telegram traffic from $0.005 CPC with 5B+ daily push and Telegram impressions across 248+ GEOs, granular GEO/device/OS/carrier targeting, [Micro Bidding](https://trafficsigma.com/glossary/micro-bidding) and Target [CPA](https://trafficsigma.com/glossary/cpa) controls, and 3-level fraud protection applied to every format - the same account that buys your push traffic can also scale pop, native, and Telegram Mini App campaigns without a second onboarding. For the full push-format playbook once you've picked a seller - creative testing, scaling tactics, and campaign structuring - see 9 Best Push Notification Ad Networks for Affiliates in 2026. And if you want a ranked comparison of specific networks against these same criteria, see 9 Best Push Notification Ad Networks for Affiliates in 2026. ### Frequently asked questions **Where can I buy push traffic?** You can buy push traffic directly through self-serve ad networks that carry push inventory, such as TrafficSigma, or through managed buys once your monthly spend crosses a network's account-manager threshold (commonly $500-$2,000). Avoid unverified resellers or brokers who can't answer basic questions about subscriber-list freshness or fraud filtering. **How much does it cost to buy push traffic?** Push CPCs typically range from roughly $0.003-$0.01 in Tier 3 GEOs, $0.01-$0.03 in Tier 2 GEOs, and $0.03-$0.10 in Tier 1 GEOs, though the exact floor varies by network and by how the seller segments subscriber quality. Always check the platform's own campaign-builder bid estimate for your specific GEO rather than relying on a homepage headline rate. **What's the minimum budget to start buying push ads?** Most self-serve push networks accept minimum deposits between roughly $50 and $200, which is low enough to run a real test campaign in a single GEO before committing to a larger scale-up budget. Start at the platform's minimum tier rather than funding a large deposit on your first buy. **Is it safe to buy push traffic for affiliate offers?** Push traffic is generally lower-risk for fraud than several other formats, since the underlying subscription model makes it harder for bots to generate fake opt-ins in the first place - but seller quality still varies widely. Stick to the checklist in this guide (subscriber freshness, deposit transparency, GEO/CPC transparency, and fraud-filtering disclosure) and you significantly reduce the risk of buying low-quality inventory. **How do I know if the push traffic I bought is real subscribers and not bots?** Watch for a sudden rise in click-through rate with no matching rise in conversions, clicks arriving from GEOs or hours you didn't target, or an unnaturally flat traffic pattern that ignores time zones - all three are classic signs of automated or click-farm activity. Pause any source showing these patterns immediately rather than waiting for a full billing cycle to confirm it. **Should I buy push traffic directly from a network or through a reseller?** Buy directly from a primary network whenever possible - a direct relationship with the network that owns the subscriber base is the only way to independently verify subscriber freshness, real GEO-specific pricing, and push-specific fraud filtering. Resellers and brokers add a layer of opacity that makes every criterion in this checklist harder or impossible to confirm. # Top 10 Self-Serve Ad Platforms for Affiliates and Media Buyers in 2026 https://trafficsigma.com/blog/self-serve-ad-platforms Published: 2026-06-21 Modified: 2026-06-24 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: Self-Serve Advertising, Media Buying, Ad Networks. Grand View Research's Programmatic Advertising Platform Market report puts that market (a broader category than "self-serve" specifically, since it includes managed and hybrid buying alongside self-serve) at roughly **$14.2 billion in 2026**, growing at a 27.1% CAGR to $41.4 billion by 2030 - Grand View Research does not publish a market sized specifically as "self-serve advertising," so treat this as the closest available proxy rather than a direct figure for the self-serve segment alone. *Source: Grand View Research, Programmatic Advertising Platform Market report.* More advertisers are moving away from managed-service ad reps toward direct campaign control, using self-serve ad tools to bid, target, and optimize themselves instead. That shift matters most for affiliates and media buyers running push, pop, native, and Telegram traffic, where margins are won or lost in the bid, the [GEO](https://trafficsigma.com/blog/tier-3-countries-geo-meaning), and the fraud filter - not in a slow email thread with an account manager. The TrafficSigma team tested, compared, and ranked the self-serve advertising technology affiliates actually use in 2026 - pulling real minimum deposits, real [CPC](https://trafficsigma.com/glossary/cpc)/[CPM](https://trafficsigma.com/glossary/cpm) floors, and real format coverage instead of marketing copy. Below are the 10 self-serve ad platforms and self-serve ad marketplaces worth your budget this year, including where TrafficSigma itself fits for push, pop, and Telegram Mini App traffic specifically. **Disclosure:** TrafficSigma operates this website and published this article, and TrafficSigma is one of the platforms ranked below. Treat its placement as our own team's view of our own product, not an independent assessment, and check the details of any platform, including ours, before you commit budget. ## Self-serve platforms live or die on these seven criteria There's no single "best" self-serve platform for every buyer - a push-and-pop affiliate running [iGaming](https://trafficsigma.com/glossary/igaming-vertical) offers needs something very different from a brand running native content discovery. Instead of a generic scorecard, we compared each self serve ad network against the criteria that actually decide whether a self-serve advertising platform is usable at real budget: - **Self-serve depth:** how much of the platform is genuinely self-service - real-time dashboard, campaign builder, and bid controls with no forced account-manager gatekeeping - versus a "self-serve" label bolted onto what's really a managed sales process. - **Pricing floor and model:** the actual minimum CPC/CPM published for the platform's core format, and whether it offers CPC, CPM, SmartCPM/auto-bid, or [CPA](https://trafficsigma.com/glossary/cpa) Goal pricing. - **Minimum deposit:** the real dollar figure needed to open a self-serve advertiser account and start spending, since this determines how accessible the self serve advertising technology is to smaller media buyers. - **GEO and format coverage:** how many countries the network delivers into and how many traffic formats (push, pop, native, [in-page push](https://trafficsigma.com/blog/what-is-in-page-push), [domain redirect](https://trafficsigma.com/glossary/domain-redirect-format), Telegram) it supports natively, since format breadth is what lets one dashboard replace three vendor relationships. - **Targeting and optimization tools:** the granularity of GEO/device/OS/carrier targeting and whether the platform offers automated bid optimization (micro-bidding, target CPA, smart algorithms) rather than flat manual bidding only. - **Fraud protection:** whether the network runs its own bot/fraud filtering on traffic sources, since self serve ad marketplaces without this are a direct threat to [ROI](https://trafficsigma.com/glossary/roi) at scale. - **Vertical fit for affiliates:** whether the platform actively supports high-payout verticals (iGaming, [Finance](https://trafficsigma.com/glossary/forex-finance)/Forex, [Nutra](https://trafficsigma.com/glossary/nutra-vertical), [dating](https://trafficsigma.com/glossary/dating-vertical), [sweepstakes](https://trafficsigma.com/glossary/sweepstakes-vertical)) rather than restricting or deprioritizing them. This section is the reason the list below isn't a rehash of generic "top ad networks" content - every entry was checked against the same seven criteria. ## Which 10 self-serve platforms earn their place on pricing and depth? The TrafficSigma team runs and buys traffic across this exact competitive set daily - 248+ GEOs, five traffic formats, and a self-serve dashboard built specifically for affiliates, which is why we know this landscape from the buying side, not just from reading other people's reviews. Here is the full list before the detailed breakdown: 1. TrafficSigma 2. RichAds 3. PropellerAds 4. Adsterra 5. Adcash 6. HilltopAds 7. Zeropark 8. RollerAds 9. MGID 10. Taboola Now let's review each self-serve ad platform in detail. ### 1. TrafficSigma TrafficSigma is a global self-serve ad network built specifically for performance marketers running iGaming, Finance/Forex, Nutra, dating, sweepstakes, and other high-payout verticals, with full self-serve dashboard access from account creation - no forced managed-service gate. It's one of the few self serve ad networks for affiliates that natively covers Telegram Mini App ads alongside the more established push and pop formats in a single interface. Push and Telegram ads start from $0.005 CPC and pop/popunder traffic starts from $1.00 CPM, with delivery across 248+ GEOs and granular GEO, device, OS, and carrier targeting. The platform runs on 5B+ daily push and Telegram impressions, 4B+ daily pop impressions, and 1B+ daily domain-redirect impressions, and layers in Micro Bidding, Target CPA, and Performance Mode for automated bid optimization rather than flat manual bidding only. Campaigns are backed by 3-level fraud protection and vetted premium sources, which matters most in exactly the verticals TrafficSigma leans into - iGaming and Finance/Forex traffic gets hit hardest by bot and click-fraud activity industry-wide, so filtering at the source level rather than after the click protects budget instead of just reporting on waste after it's spent. For affiliates already running push, pop, or Telegram traffic, consolidating into one self-serve ad marketplace with this much format breadth cuts the vendor-management overhead of running three separate dashboards. **Highlights:** - Type/Category: Multi-format self-serve ad network (push, in-page push, pop/popunder, domain redirect, native, Telegram Mini App, [calendar push](https://trafficsigma.com/glossary/calendar-push-format)) - Terms/Pricing: Push/Telegram from $0.005 CPC; pop/popunder from $1.00 CPM - Cadence/Frequency: Self-serve, always-on campaign launch - Requirements/Minimum: Self-serve account, no forced managed minimum ### 2. RichAds RichAds is a self-serve ad network built for affiliate marketers, founded in 2018 and headquartered in Limassol, Cyprus, offering eight traffic formats from a single self-serve dashboard. It positions itself around AI-driven bid and targeting optimization layered on top of manual self-serve controls. The platform's self-serve minimum deposit is $150, with [push ads](https://trafficsigma.com/blog/what-is-push-ads) starting from $0.005 CPC (RichAds' published minimum for push), [native ads](https://trafficsigma.com/blog/native-advertising-guide) from $0.001 CPC, pop traffic from $0.5 CPM, domain ads from $1.5 CPM, and Telegram ads from $0.015 CPC. RichAds self-reports several billion daily impressions across 200+ GEOs and integrates with a range of third-party trackers (unverified exact counts - confirm current specifics on RichAds' own site), which matters for affiliates who already run a fixed attribution stack and don't want to switch tools to onboard a new traffic source. RichAds layers AI-based bid, targeting, and fraud-prevention automation on top of its self-serve dashboard, and pairs the self-service tier with account-manager support for advertisers who deposit $500 or more. **Highlights:** - Type/Category: Multi-format self-serve network (push, pop, native, domain redirect, Telegram, calendar) - Terms/Pricing: Push from $0.005 CPC; native from $0.001 CPC; pop from $0.5 CPM - Cadence/Frequency: Self-serve, always-on campaign launch - Requirements/Minimum: $150 minimum deposit ### 3. PropellerAds PropellerAds is a multisource self-serve advertising platform founded in 2011 and headquartered in Limassol, Cyprus, used by more than 50,000 active advertisers according to the company's own published figures. It covers popunder, push, in-page push, [interstitial](https://trafficsigma.com/glossary/interstitial-ads), and native formats from one self-service dashboard. Self-serve minimum deposit sits at $100 for card payments ($1,000 for wire transfer), with push CPC starting from roughly $0.005 depending on GEO and format. PropellerAds spans 195+ GEOs and claims up to 15 billion daily ad impressions, and its self-serve system offers CPM, CPC, SmartCPM (automated bidding), and CPA Goal 2.0 pricing models rather than flat manual bidding only. The SmartCPM option auto-sets bids based on the advertiser's targeting, which reduces the manual bid-tuning workload for affiliates running large GEO/device-targeting matrices across dozens of campaigns at once. **Highlights:** - Type/Category: Multi-format self-serve network (popunder, push, in-page push, interstitial, native) - Terms/Pricing: Push from ~$0.005 CPC; CPM/SmartCPM/CPA Goal 2.0 available - Cadence/Frequency: Self-serve, always-on campaign launch - Requirements/Minimum: $100 minimum deposit (card) ### 4. Adsterra Adsterra is a self-serve advertising network and SSP launched in 2013, delivering into 248 GEOs with more than 35 billion monthly ad impressions by the company's own reporting. Its self-serve platform is built around its Social Bar and in-page push formats alongside standard popunder, native, and banner inventory. Self-serve minimum deposit is $100 via card, $200 via crypto, or $1,000 via wire transfer, and Adsterra sets a minimum total/daily campaign budget of $25 on CPM and CPC pricing models. The platform's Traffic Estimator tool recommends competitive CPM, SmartCPM, and CPC rates per GEO before launch, which shortens the trial-and-error bidding cycle for affiliates testing a new country. Adsterra's CPA pricing option on top of CPM/CPC gives performance-focused affiliates a way to pay only for validated conversions rather than raw impressions or clicks, which is a meaningful difference from platforms that only price on traffic delivered. **Highlights:** - Type/Category: Multi-format self-serve network (Social Bar, in-page push, popunder, native, banner) - Terms/Pricing: $25 minimum CPM/CPC campaign budget; CPA available - Cadence/Frequency: Self-serve, always-on campaign launch - Requirements/Minimum: $100 minimum deposit (card) ### 5. Adcash Adcash is a self-serve DSP founded in 2007 and headquartered in Tallinn, Estonia, making it one of the longer-running self serve ad networks still actively used by affiliates. The self-serve platform covers popunder, native, banner, autotag, interstitial, and in-page push formats. The self-serve minimum deposit is $100, well below the $1,000 minimum on Adcash's separate managed-service tier, and the platform accepts card, bank transfer, PayPal, Skrill, Revolut, Capitalist, and crypto (USDC, BTC, ETH) payments. Adcash's "SmartTag" auto-tag technology automatically rotates ad formats within a single placement, which can lift fill rate and [effective CPM](https://trafficsigma.com/glossary/ecpm) without the advertiser manually testing each format. For affiliates who value platform longevity as a signal of reliability, Adcash's near two-decade operating history is a genuine differentiator most newer self serve advertising platforms can't match. **Highlights:** - Type/Category: Multi-format self-serve DSP (popunder, native, banner, interstitial, in-page push) - Terms/Pricing: CPM/CPC self-serve bidding, GEO-dependent floors - Cadence/Frequency: Self-serve, always-on campaign launch - Requirements/Minimum: $100 minimum deposit (self-serve tier) ### 6. HilltopAds HilltopAds is a self-serve pop and banner ad network operating since 2013, commonly used by affiliates running finance and crypto vertical offers alongside its broader popunder and in-page push inventory. The self-serve platform supports popunder, direct link, in-page push, and instream VAST/VPAID video formats. Self-serve minimum deposit is $100 for most payment methods, and HilltopAds supports an unusually wide set of pricing models for a pop-focused network - CPM, CPC, CPA, [CPL](https://trafficsigma.com/glossary/cpl), CPI, CPS, and CPO - giving affiliates flexibility to pay on the metric that matches their offer type instead of being locked into CPM or CPC only. The network's anti-bot and traffic-quality filtering is specifically positioned around finance and crypto verticals, where fraudulent clicks are historically concentrated, which is a relevant differentiator for affiliates running those specific offer categories. **Highlights:** - Type/Category: Self-serve pop/banner network (popunder, direct link, in-page push, VAST/VPAID video) - Terms/Pricing: CPM/CPC/CPA/CPL/CPI/CPS/CPO pricing options - Cadence/Frequency: Self-serve, always-on campaign launch - Requirements/Minimum: $100 minimum deposit ### 7. Zeropark Zeropark is a self-serve ad exchange built around pop and domain-redirect traffic, operating since the early 2010s and co-founded by Robert Gryn alongside Poland-based development company Codewise. It's one of the self-serve ad marketplaces most associated with domain redirect as a distinct traffic format rather than a side offering. Note that Zeropark no longer sells push traffic - its current formats are pop and domain redirect only. The platform's minimum CPC starts around $0.005, and Zeropark surfaces a recommended bid automatically once an advertiser selects a target country, reducing guesswork for affiliates entering a new GEO for the first time. Zeropark's targeting is built around the same pop/redirect audience its exchange has specialized in for over a decade, which affiliates running direct-response and offer-wall campaigns tend to value over broader but shallower GEO coverage. **Highlights:** - Type/Category: Self-serve exchange (pop, domain redirect) - Terms/Pricing: CPC from ~$0.005 - Cadence/Frequency: Self-serve, always-on campaign launch - Requirements/Minimum: Self-serve account, GEO-dependent recommended bid ### 8. RollerAds RollerAds is a self-service push ad network established in 2019, positioned as a low-barrier entry point for newer affiliates thanks to one of the lowest minimum deposits and CPC floors on this list. It supports three push-family formats: standard push notifications, on-click push, and in-page push. Self-serve minimum deposit is $50, and the platform bills only for delivered clicks with a minimum CPC around $0.001 - among the lowest published floors of any self serve advertising platform reviewed here. RollerAds's narrower format focus (push only, versus the five-plus format breadth of the largest networks) trades format diversity for depth and simplicity specifically in push traffic. For affiliates testing a new push campaign or offer with limited starting budget, RollerAds's combination of a $50 deposit and sub-cent CPC floor lowers the cost of a first test meaningfully compared to platforms with $100+ minimums. **Highlights:** - Type/Category: Self-serve push-only network (push, on-click push, in-page push) - Terms/Pricing: CPC from ~$0.001 - Cadence/Frequency: Self-serve, always-on campaign launch - Requirements/Minimum: $50 minimum deposit ### 9. MGID MGID is a self-serve native advertising platform founded in 2008, now delivering a reported 185 billion monthly impressions across 200+ countries through more than 32,000 direct publisher relationships. Its self-serve platform gives advertisers, agencies, and performance marketers direct control over budgets, targeting, and creative testing without a mandatory managed-service layer. Self-serve minimum deposit is $100, though MGID's own guidance recommends starting with $500-$1,500 in initial budget to gather enough data for its optimization algorithms to work effectively - a meaningfully higher practical entry point than the push/pop networks on this list. Targeting runs on GEO (down to state/country level), browser language, browser, and device/OS parameters. MGID's scale is concentrated specifically in native, in-feed content-style placements rather than push or pop formats, making it a complementary rather than competing choice for affiliates who already run push/pop traffic elsewhere and want a native channel for content-driven offers. **Highlights:** - Type/Category: Self-serve native advertising platform - Terms/Pricing: Recommended $500-1,500 starting budget for optimization - Cadence/Frequency: Self-serve, always-on campaign launch - Requirements/Minimum: $100 minimum deposit ### 10. Taboola Taboola is a publicly traded self-service native advertising platform headquartered in New York, widely used for content-discovery-style native placements across premium publisher inventory. Its self-serve interface lets advertisers set CPC or CPM bids directly rather than going through a managed insertion order. Taboola's minimum bid is around $0.01 per click, but the platform requires a minimum campaign budget of roughly 30x the bid amount, and recommends a daily budget in the $50-100+ range for its optimization algorithm to gather enough conversion data to perform well - a materially higher practical spend floor than the push/pop networks on this list. Reported average CPCs run around $0.60 on desktop and $0.30 on mobile for native placements. Taboola's core strength is premium publisher placement and brand-safe native inventory, which suits affiliates and advertisers prioritizing content-discovery-style native campaigns over the raw CPC economics that push and pop formats are built for. **Highlights:** - Type/Category: Self-serve native content-discovery platform - Terms/Pricing: Min bid ~$0.01 CPC; 30x bid minimum campaign budget - Cadence/Frequency: Self-serve, always-on campaign launch - Requirements/Minimum: Recommended $50-100+/day for algorithm optimization ## What do pricing, minimum deposit, and format coverage look like across these 10 platforms? Every self-serve advertising platform above looks similar on the surface - a dashboard, a bid field, a GEO selector - but minimums, pricing floors, and format coverage differ enough to change which one actually fits your budget and vertical. Use this table as the fast reference; every figure already appeared in the entry above it. | Platform | Type/Category | Terms/Pricing | Minimum Deposit | Best for | | --- | --- | --- | --- | --- | | TrafficSigma | Push, in-page push, pop, domain redirect, native, Telegram Mini App, calendar push | Push/Telegram from $0.005 CPC; pop from $1.00 CPM | No forced minimum | Affiliates running push/pop/Telegram in iGaming, Finance, Nutra | | RichAds | Push, pop, native, domain redirect, Telegram, calendar | Native from $0.001 CPC; push from $0.005 CPC | $150 | Affiliates wanting 8 formats + AI bid automation | | PropellerAds | Popunder, push, in-page push, interstitial, native | Push from ~$0.005 CPC; SmartCPM/CPA Goal | $100 | High-volume advertisers wanting auto-bid tools | | Adsterra | Social Bar, in-page push, popunder, native, banner | $25 min CPM/CPC campaign budget; CPA available | $100 | Advertisers wanting CPA pricing + rate estimator | | Adcash | Popunder, native, banner, interstitial, in-page push | CPM/CPC, GEO-dependent | $100 | Advertisers valuing platform longevity + auto-tag | | HilltopAds | Popunder, direct link, in-page push, VAST/VPAID video | CPM/CPC/CPA/CPL/CPI/CPS/CPO | $100 | Finance/crypto-vertical affiliates | | Zeropark | Pop, domain redirect | CPC from ~$0.005 | Self-serve, GEO-dependent bid | Direct-response and offer-wall pop/redirect campaigns | | RollerAds | Push, on-click push, in-page push | CPC from ~$0.001 | $50 | New affiliates testing push on a small budget | | MGID | Native content placements | Recommended $500-1,500 starting budget | $100 | Content-driven native campaigns | | Taboola | Native content-discovery placements | Min bid ~$0.01 CPC; 30x bid budget rule | Recommended $50-100+/day | Brand-safe premium-publisher native reach | ## Weigh pricing floor against self-serve depth before you commit The decision usually comes down to three factors: how much of your budget you can risk on a first test (minimum deposit and CPC floor), which formats your vertical actually converts on (push and pop still dominate iGaming and Finance/Forex; native suits content and lead-gen offers), and whether the platform's targeting and fraud tools match the scale you're planning to run at. A $50 push test on RollerAds and a $500 native test on MGID are solving two completely different problems - match the platform to the campaign, not the other way around. For affiliates and media buyers already running or planning push, pop, native, domain redirect, or Telegram Mini App traffic specifically, TrafficSigma's self-serve dashboard consolidates all five formats into one account with granular GEO/device/OS/carrier targeting, Micro Bidding, Target CPA, and Performance Mode optimization, and 3-level fraud protection built for high-payout verticals from day one - rather than stitching together three separate vendor logins to cover the same format range. --- Sources referenced: Grand View Research, PropellerAds. ### Frequently asked questions **What is the best self-serve advertising platform in 2026?** There's no single best platform for every use case - it depends on format and vertical. RichAds and PropellerAds lead on multi-format breadth and scale, RollerAds suits low-budget push tests and Zeropark suits low-budget pop/domain-redirect tests, MGID and Taboola lead on native content placements, and TrafficSigma is a strong fit specifically for affiliates consolidating push, pop, native, domain redirect, and Telegram Mini App traffic in one self-serve dashboard. **How does a self-serve advertising platform actually work?** You create an advertiser account, fund it via the platform's minimum deposit, then build a campaign directly in the dashboard - selecting format, GEO, device/OS targeting, creative, and a CPC/CPM/CPA bid - without going through a sales rep or insertion order. Campaigns typically go live within minutes of approval, and most platforms let you adjust bids and targeting in real time based on live performance data. This is the same self serve programmatic advertising loop across every platform on this list - only the formats, minimums, and self-serve ad tools around bidding differ. **How do I choose between self-serve ad networks?** Start with your vertical and format: push and pop networks like RollerAds, Zeropark (pop/domain-redirect), and TrafficSigma suit iGaming, Finance, and Nutra offers, while native platforms like MGID and Taboola suit content-driven and lead-gen campaigns. Then compare minimum deposit against your test budget, and check whether the platform offers automated bid optimization (SmartCPM, Target CPA, Micro Bidding) since that reduces manual tuning as you scale. **Are self-serve ad platforms beginner-friendly, or is there a learning curve?** Most self-serve platforms are usable by a first-time affiliate within a day, since the core loop - pick format, pick GEO, set a bid, launch - is intentionally simple. The learning curve is really in reading performance data and adjusting bids/targeting profitably, which is why platforms with automated optimization tools (like TrafficSigma's Micro Bidding and Target CPA, or PropellerAds's SmartCPM) shorten the time to a profitable campaign for newer buyers. **Do self-serve ad networks charge more than working with a managed account?** Not inherently - self-serve and managed tiers on the same platform typically use the same underlying CPC/CPM auction, so the price difference comes from minimum deposit requirements (managed tiers often require $1,000+ versus $50-150 for self-serve) rather than a per-click markup. Self-serve simply removes the account-manager layer, which lowers the entry cost but shifts optimization work onto the advertiser. **How many GEOs do the top self-serve ad platforms cover?** Coverage ranges roughly from 195+ GEOs (PropellerAds) to 248 GEOs (Adsterra), with most major networks - TrafficSigma at 248+ GEOs and RichAds at 220+ - covering the large majority of active affiliate-marketing geographies. Broader GEO coverage matters most for affiliates running geo-diversified offers or testing new markets before committing budget to a primary GEO. # How to Monetize a Telegram Channel, Bot, or Mini App in 2026 https://trafficsigma.com/blog/telegram-channel-bot-monetization-guide Published: 2026-06-24 Modified: 2026-06-28 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: Telegram, Monetization. Telegram reported total company revenue of roughly $870 million for the first half of 2025 - a figure that spans Toncoin-related revenue (roughly $300 million), Telegram Premium subscriptions (roughly $223 million), and in-app advertising (roughly $125 million), not advertising revenue alone. Treat $870M as Telegram's whole-company H1 2025 revenue, and the roughly $125 million figure as the advertising-specific slice within it. *Source: Telegram-reported H1 2025 revenue breakdown, as cited in this article.* A meaningful share of Telegram's advertising and monetization revenue is built to flow to the people who actually built the audience: channel admins, bot developers, and Mini App owners. The TrafficSigma team analyzed every official and third-party monetization path currently open to Telegram publishers - the built-in Ad Platform, Telegram Stars, affiliate/[CPA](https://trafficsigma.com/glossary/cpa) promotion, and third-party Mini App ad networks - to map out which one fits which kind of audience. This guide is written for **channel, bot, and Mini App owners monetizing their own audience**. ## The four monetization models every Telegram owner should know There's no single "best" way to monetize a Telegram presence - the right model depends on your format (channel vs. bot vs. Mini App), your audience size, and whether your content lends itself to ads, paid content, or commerce. Four distinct models cover almost every real monetization path available to Telegram publishers in 2026: - **Telegram's official Ad Platform:** native, in-channel ads that Telegram itself sells and inserts between your posts, splitting the revenue with you automatically. This is the only model Telegram operates and pays out directly. - **Telegram Stars and paid content:** a first-party digital currency that lets you charge subscribers directly for exclusive posts, bot features, or channel subscriptions - no advertiser or ad inventory required at all. - **Affiliate and CPA promotion:** using your existing audience's trust to promote third-party offers (apps, casinos, trading platforms, subscription products) for a commission per install, deposit, or sale, independent of any Telegram-native payout system. - **Third-party ad networks for Mini Apps and smaller channels:** external networks that plug ad inventory into properties Telegram's own Ad Platform doesn't reach - Mini Apps, bots, and channels below the official platform's subscriber floor. Each model has a different audience-size floor, payout mechanism, and content fit - the sections below break down exactly how each one works, who qualifies, and what it actually pays. ## Telegram's official Ad Platform: the built-in revenue-share model Telegram's Ad Platform is the company's own in-house system: it sells sponsored messages to advertisers and inserts them between posts in eligible public channels, then pays a cut of that revenue - your Telegram channel ad revenue - straight back to the channel owner. It launched its revenue-sharing program in March 2024, and the mechanics have stayed stable through 2026. Think of this section as the core of any Telegram ads monetization guide, since it's the only payout model Telegram runs and pays out directly. **Eligibility.** Your channel must be **public** (have a permanent t.me/ username, not just an invite link) and have **at least 1,000 subscribers**. There's no application or approval step beyond that threshold - ads begin appearing automatically once a channel qualifies and the owner opts in. **[Revenue share](https://trafficsigma.com/glossary/revshare).** Telegram pays channel owners **50% of the ad revenue** generated from ads shown in their channel. Payouts accrue in **Toncoin (TON)**, the cryptocurrency of The Open Network, and are withdrawn through **Fragment**, Telegram's TON-based marketplace and payout rail, **with no platform fees** on the withdrawal itself. **How to enable it.** From your channel, go to **Settings → Statistics → Monetization**, toggle ads on, and link a TON wallet through Fragment to receive payouts. You can also choose to reinvest earned TON directly into Telegram Ads, collectible usernames, or Telegram Premium gifting instead of cashing out - a meaningful option for admins actively growing their channel rather than extracting income from it. **Real economics.** CPMs vary sharply by niche and [GEO](https://trafficsigma.com/blog/tier-3-countries-geo-meaning) - [finance](https://trafficsigma.com/glossary/forex-finance), crypto, and tech channels consistently outearn general entertainment or meme channels per thousand views, and a channel's per-view payout in TON fluctuates with advertiser demand in that vertical. The practical implication: this model rewards channels that have already reached the 1,000-subscriber floor with an engaged, niche-specific audience - it's a passive layer on top of organic growth, not a strategy for channels still building their base. | Requirement | Detail | | --- | --- | | Eligible property | Public channels only (permanent t.me/ username) | | Minimum audience | 1,000 subscribers | | Revenue share | 50% to the channel owner | | Payout currency | Toncoin (TON) | | Withdrawal route | Fragment, no platform fee | | Setup path | Settings → Statistics → Monetization | ## Telegram Stars: direct monetization without a subscriber floor Telegram Stars, launched in June 2024, is Telegram's own in-app digital currency, purchased by users through Apple, Google, or Telegram's PremiumBot and spent inside the app on digital goods, bot features, channel subscriptions, and creator support. Unlike the Ad Platform, **Stars has no minimum-subscriber requirement** - it works for a brand-new channel or bot with a handful of followers just as well as a large one, which makes it the natural starting point for owners who haven't hit 1,000 subscribers yet. **How channels use it.** Admins can gate individual posts behind a Stars paywall - followers see a preview or announcement in the free feed, and the full post unlocks only after paying in Stars - or set up a recurring **Stars-based channel subscription** for ongoing exclusive content, mixing free and paid material in the same channel without forcing every follower into a subscription. **How bots use it.** Bot developers can charge Stars for digital products sold inside the bot itself - courses, e-books, premium features, in-game items, or access tiers - with the payment flow handled entirely by Telegram's native Stars API, so there's no separate payment processor to integrate for digital goods specifically. **Withdrawal mechanics.** Stars earned from real user payments (not purchased Stars) can be converted to TON via Fragment once your balance passes **1,000 Stars**, subject to a **21-day holding period** from when each batch of Stars was received - a fraud-prevention window, not a platform fee. Face value runs roughly **$0.013-$0.02 per Star**, though the actual net after [conversion](https://trafficsigma.com/glossary/conversion) typically lands around 75-88% of face value depending on the route and volume, and Apple/Google's standard 30% in-app-purchase cut applies when a user buys Stars on mobile (it doesn't apply to Fragment-side conversion of already-earned Stars). **Best fit.** Stars suits creators with genuinely exclusive content worth paying for directly - a niche newsletter, a trading-signals channel, a course delivered via bot - rather than general-interest channels better served by ad revenue or promotional commissions. | Requirement | Detail | | --- | --- | | Eligible property | Channels or bots, any audience size | | Minimum audience | None | | Use case | Paid posts, channel subscriptions, in-bot digital goods | | Payout currency | TON (converted from Stars via Fragment) | | Withdrawal threshold | 1,000 Stars, 21-day holding period per batch | | Platform cut | ~0% from Telegram; Apple/Google take 30% on mobile Star purchases | ## Affiliate and CPA promotion: monetizing audience trust directly Independent of anything Telegram itself pays out, channel and bot owners can monetize by promoting third-party offers to their audience under an affiliate or CPA (cost-per-action) arrangement - earning a fixed commission per install, signup, deposit, or sale rather than per ad [impression](https://trafficsigma.com/glossary/impression). This is the oldest and, for many niche channels, still the highest-earning model, because it converts on trust rather than ad-inventory scale. **How it works in practice.** A channel owner joins an affiliate program relevant to their niche (finance apps, VPNs, trading platforms, subscription software, [sweepstakes](https://trafficsigma.com/glossary/sweepstakes-vertical) and casino operators, [dating](https://trafficsigma.com/glossary/dating-vertical) apps), gets a tracked referral link or promo code, and posts native-feeling recommendations, tutorials, or "deal" posts to their audience. Payout structures range from a flat CPA per qualified action to a percentage revenue share (RevShare) on what the referred user spends over time - RevShare deals in high-payout verticals like [iGaming](https://trafficsigma.com/glossary/igaming-vertical) commonly run in the 25-45% range of the referred player's net revenue, which can substantially outearn a one-time CPA payout for a channel with loyal, repeat-engaging followers. **Why it fits Telegram specifically.** Channel and group formats are unusually well-suited to affiliate promotion because Telegram audiences are opted-in and high-trust by nature - a subscriber joined voluntarily and reads posts directly, without an algorithmic feed diluting reach the way it does on other platforms. That trust is exactly what converts affiliate offers at a higher rate than cold traffic. **Where to find offers.** Niche-specific affiliate networks and individual brand affiliate programs both work; the key selection criteria are payout terms, GEO fit for your subscriber base, and whether the advertiser allows Telegram as a traffic source at all (some verticals restrict channel-based promotion in their terms - always confirm before running a campaign). | Requirement | Detail | | --- | --- | | Eligible property | Any channel, bot, or group with an engaged audience | | Minimum audience | None (trust density matters more than size) | | Payout structure | Flat CPA per action, or RevShare (commonly 25-45% in iGaming) | | Payout source | The affiliate program/network, not Telegram | | Key risk | Verticals/advertisers may restrict Telegram as a traffic source | ## Third-party ad networks: monetizing Mini Apps and smaller channels Telegram's own Ad Platform only reaches public channels over the 1,000-subscriber threshold - it doesn't serve ads inside **Mini Apps**, **bots**, or smaller channels below that floor. That gap is filled by independent, third-party ad networks that plug directly into Mini App inventory and bot conversations, paying developers per impression or per [click](https://trafficsigma.com/glossary/click) instead of waiting on Telegram's own revenue share. **Ad formats available.** Mini App-focused networks typically offer banner placements, full-screen interstitials shown between game levels or app actions, and rewarded interstitials where the user opts in to watch an ad in exchange for an in-app bonus or currency. Rewarded formats consistently outperform forced placements - click-through rates on rewarded interstitials are commonly reported well above standard mobile display ads (unverified figures cite ranges as high as 20-40% versus 0.5-2%, though these aren't independently confirmed), because the user has already chosen to engage before the ad plays. **Typical rates.** Published rates on at least one Mini App-focused network cluster around **$0.015 per click** for push-style ad units, **roughly $0.40 [CPM](https://trafficsigma.com/glossary/cpm)** for standard banners, **around $1.50 per 1,000 clicks** for interstitials, and **$3.00-$3.80 CPM** for video and in-bot placement formats - these are near-identical to one vendor's published pricing rather than an industry-wide average, and figures vary by GEO, vertical, and network, so confirm current rates directly with whichever network you're evaluating rather than treating this as a fixed benchmark. **Where TrafficSigma fits for Mini App owners.** If you own a Telegram Mini App - a game, utility, or tool built on Telegram's Mini App platform - TrafficSigma's ad network runs Telegram Mini App ad placements as one of its core inventory types, alongside push notification, [in-page push](https://trafficsigma.com/blog/what-is-in-page-push), and native formats, across 248+ GEOs. For a Mini App owner monetizing their own inventory (rather than buying traffic), the practical takeaway is the same one that applies to any ad-network decision: compare CPM by GEO and vertical, check minimum payout thresholds, and confirm fraud-filtering before committing meaningful ad-unit real estate inside your app. | Ad format | Typical rate | Best use case | | --- | --- | --- | | Push-style ad units | ~$0.015 per click | Bots, smaller channels | | Standard banner | ~$0.40 CPM | Mini App persistent placements | | [Interstitial](https://trafficsigma.com/glossary/interstitial-ads) | ~$1.50 per 1,000 clicks | Between game levels/app actions | | Rewarded interstitial | Same CPM tier, higher [CTR](https://trafficsigma.com/glossary/ctr) than forced placements (unverified figures cite up to 20-40%) | Games/utilities with an in-app reward currency | | Video / in-bot placement | $3.00-$3.80 CPM | High-engagement Mini Apps and bots | ## Choosing the right model for your audience size and format The four models aren't mutually exclusive - most established Telegram publishers run two or three simultaneously. The decision comes down to three factors: **format** (channel, bot, or Mini App), **audience size** (below or above the 1,000-subscriber Ad Platform floor), and **content type** (broadcast content vs. exclusive/paid-worthy content vs. a transactable app). A channel under 1,000 subscribers has no access to the official Ad Platform yet, so Stars-based paid posts or affiliate promotion are the realistic starting points. A channel past that threshold gains the Ad Platform's passive 50% revenue share as a baseline layer, and can stack affiliate promotion or Stars subscriptions on top for additional income from the same audience. A bot developer selling digital goods leans on Stars natively, since the payment flow is already built into the Bot API. A Mini App owner - running a game, utility, or tool rather than a broadcast channel - is the one case where a third-party ad network is often the primary monetization layer rather than a supplement, since the Ad Platform doesn't serve Mini App inventory at all. ## Which monetization model fits your channel? Getting Telegram monetization right comes down to matching the model to what you actually have: your subscriber count against the Ad Platform's 1,000-subscriber floor, the exclusivity of your content for Stars, and the trust density of your audience for affiliate promotion. Owners who stack two or three of these models - official ad revenue plus Stars plus a relevant affiliate offer - consistently out-earn owners who lean on just one. For Mini App owners specifically, ad monetization isn't optional in the same way it is for channels - it's often the primary revenue layer, since Telegram's own Ad Platform doesn't reach Mini App inventory at all. TrafficSigma's ad network runs Telegram Mini App placements alongside push, in-page push, and native formats across 248+ GEOs, giving Mini App owners a way to monetize their own inventory with the same granular GEO and device targeting that advertisers use to buy it. --- Sources referenced: Telegram. ### Frequently asked questions **What's the best way to monetize a Telegram channel?** There's no single best method - it depends on your subscriber count and niche. Channels over 1,000 subscribers get the most passive value from Telegram's official Ad Platform (50% revenue share), while smaller channels or those with genuinely exclusive content typically earn more from Stars-based paid posts or affiliate/CPA promotion. **How many subscribers do I need to enable Telegram's Ad Platform?** Your channel must be public (have a t.me/ username) and have at least 1,000 subscribers. There's no separate application process - you simply enable monetization from Settings → Statistics → Monetization once you qualify. **Can I monetize a Telegram bot without an ad network?** Yes. Telegram Stars lets bot developers charge directly for digital goods, features, and subscriptions inside the bot, with no minimum-subscriber requirement and no third-party ad inventory involved at all - it's often the fastest path to revenue for a new bot. **How do I choose between Telegram Stars, ads, and affiliate promotion?** Match the model to your content: use Stars if you have genuinely exclusive, paywall-worthy content; use the official Ad Platform once you clear 1,000 subscribers for passive baseline income; and use affiliate/CPA promotion if your audience trusts your recommendations enough to act on them - many owners run more than one model at once. **Is Telegram Mini App monetization different from channel monetization?** Yes. Telegram's official Ad Platform only serves public channels over the subscriber threshold - it doesn't insert ads inside Mini Apps. Mini App owners instead rely on third-party ad networks for in-app banner, interstitial, and rewarded-ad placements, since that inventory sits outside what Telegram's own Ad Platform reaches. **How much can a Telegram channel realistically earn from ads?** It depends heavily on niche, GEO, and subscriber engagement - finance, crypto, and tech-focused channels consistently earn more per thousand views than general entertainment channels. Rather than a fixed number, treat the 50% revenue share as a baseline layer worth stacking with Stars or affiliate income for a meaningfully higher combined total. # What Are Tier 3 Countries? Tier 1, 2, and 3 GEOs Explained for Media Buyers in 2026 https://trafficsigma.com/blog/tier-3-countries-geo-meaning Published: 2026-06-27 Modified: 2026-06-29 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: GEO Targeting, Media Buying. Global internet penetration hit 73.8% as of DataReportal's April 2026 snapshot - roughly 6.1 billion people online *Source: DataReportal, April 2026 snapshot* - and media buyers split that population into three cost-and-value brackets before writing a single ad. That bracket is the "tier." The TrafficSigma team breaks down what tier 3 countries means, the tier 3 GEO meaning behind the label, and where tier 3 traffic fits in a media plan. ## How the tier 1, tier 2, tier 3 countries framework works In affiliate marketing and media buying, there's no single official body publishing a definitive tier 1 tier 2 tier 3 countries list - it's an industry shorthand, and networks draw the lines slightly differently. The logic behind it is consistent, based on three things: - **Purchasing power:** GDP per capita and disposable income, which decide whether users can realistically become paying customers. - **[Cost per click](https://trafficsigma.com/glossary/cpc) / [impression](https://trafficsigma.com/glossary/impression):** how expensive it is to reach a user - this tracks purchasing power closely, since demand bids traffic up in wealthier markets. - **[Conversion](https://trafficsigma.com/glossary/conversion) value:** what a converted user is worth - a $200 average deposit in one country versus $5 in another changes a campaign's economics entirely. Networks weigh these differently, so you'll see disagreement at the edges. The core of each tier, below, rarely moves. ## Tier 1 countries Tier 1 is the smallest group and the most expensive to advertise in: the US, UK, Canada, Australia, Germany, the Netherlands, Switzerland, and the rest of Western Europe and the wealthiest Nordic markets. Internet penetration here is near-saturated and disposable income is high - exactly why every advertiser wants in and CPC/[CPM](https://trafficsigma.com/glossary/cpm) rates run highest. Tier 1 traffic converts at the highest value per user, but competition for that user is fierce, so cost-per-acquisition is also highest. ## Tier 2 countries Tier 2 sits in the middle: Brazil, Mexico, Turkey, Thailand, Poland, and the Philippines are typical examples, alongside much of Eastern Europe, Latin America, and Southeast Asia. These are markets with a growing middle class, improving internet infrastructure, and rising willingness to spend online - without tier 1's saturation or price competition. That's why tier 2 is often the sweet spot once tier 1 CPCs get too expensive to test profitably: cheaper traffic, a real paying audience, less bidding pressure. ## Tier 3 countries Tier 3 is what most people mean by "what are tier 3 countries" in a media-buying context: developing economies with lower average income, less mature payment infrastructure, and enormous online populations. Typical tier 3 GEOs include Pakistan, Bangladesh, Nigeria, Kenya, Vietnam, and Myanmar, plus much of Sub-Saharan Africa and South and Southeast Asia. India and Egypt are commonly classified as tier 2 or tier 3 depending on the network - this is genuine industry disagreement rather than a settled classification, so check how your specific traffic source tiers those two before building a campaign around the assumption. Tier 3 traffic is the cheapest on the market and high-volume by definition - some of these countries rank among the largest internet populations on earth despite low average spend per user. That's an economic classification, not a judgment of worth, and it's exactly why tier 3 traffic isn't "throwaway" traffic - it's a distinct tool for distinct uses, covered next. ### Comparison table: tier 1 vs. tier 2 vs. tier 3 countries | Tier | Example countries | Relative traffic cost | Purchasing power | Best use case | | --- | --- | --- | --- | --- | | Tier 1 | US, UK, Canada, Australia, Germany, Netherlands, Switzerland | Highest | Very high | High-value verticals ([Finance](https://trafficsigma.com/glossary/forex-finance)/Forex, premium [iGaming](https://trafficsigma.com/glossary/igaming-vertical)) where [CPA](https://trafficsigma.com/glossary/cpa) justifies cost | | Tier 2 | Brazil, Mexico, Turkey, Poland, Thailand, Philippines | Medium | Medium-to-high, rising | Balanced growth markets, expanding iGaming and [sweepstakes](https://trafficsigma.com/glossary/sweepstakes-vertical) audiences | | Tier 3 | Pakistan, Bangladesh, Nigeria, Kenya, Vietnam (India, Egypt: commonly tier 2 or tier 3 depending on network) | Lowest | Lower, but improving | High-volume testing, creative/funnel validation, utilities, sweepstakes | ## Why media buyers deliberately use tier 3 traffic Cheap doesn't mean useless - tier 3 traffic solves problems tier 1 traffic is too expensive to solve: - **Test creatives and funnels cheaply.** Validate a new hook or landing page before committing tier 1 budget. - **Run high-volume verticals profitably.** Sweepstakes and utilities depend on volume, not one high-value conversion. - **Build retargeting pools at scale.** A big, cheap top-of-funnel audience feeds a pipeline a small tier 1 budget couldn't populate. - **Diversify GEO risk.** Spreading spend beyond competitive, regulation-sensitive tier 1 markets limits exposure to any one market's swings. The tradeoff: lower purchasing power per user and lower payouts - "different unit economics," not "low quality." TrafficSigma's 248+ GEO coverage lets buyers move between tier 1, 2, and 3 targeting in one dashboard, so scaling from tier 3 tests into tier 1 or tier 2 is a targeting change, not a new platform. ## Which GEO tier should your campaign target? Tier 1, tier 2, and tier 3 countries aren't an official standard - they're shared shorthand for purchasing power, traffic cost, and conversion value. Match the tier to the goal: tier 1 when a high payout justifies a high CPC, tier 2 for growth-market upside at moderate cost, tier 3 when the goal is volume or cheap testing. That takes granular targeting across every tier in one place - which is exactly what TrafficSigma's 248+ GEO network with device, OS, and carrier-level targeting is built for, whether the campaign is a tier 1 Finance/Forex push or a tier 3 sweepstakes volume play. --- Sources referenced: DataReportal. ### Frequently asked questions **What are tier 3 countries?** Developing markets with lower average purchasing power and less mature payment infrastructure, but very large online populations - Pakistan, Bangladesh, Nigeria, Kenya, and Vietnam are typical examples. India and Egypt are commonly classified as tier 2 or tier 3 depending on the network. "Tier 3" describes traffic cost and conversion value, not a judgment about the market. **What's the difference between tier 1, tier 2, and tier 3 countries?** Tier 1 (US, UK, Canada, Australia, Western Europe) has the highest purchasing power and traffic cost. Tier 2 (Brazil, Mexico, Turkey, Poland, Philippines) sits in the middle. Tier 3 has the lowest cost and largest volume. **Is there an official tier 3 countries list?** No - it's an industry convention, not a World Bank or IMF standard, and networks draw the lines slightly differently. Core countries in each tier are broadly agreed on; borderline markets vary by source. **Is tier 3 traffic worth buying?** Yes, for the right use case: creative and funnel testing, high-volume verticals like sweepstakes and utilities, and retargeting-pool building - just not campaigns needing a high average order value. **How do I target tier 3 GEOs specifically?** Use a platform with granular country-, device-, OS-, and carrier-level targeting rather than buying broad, untargeted volume. TrafficSigma's 248+ GEO coverage supports this across push, pop, native, and Telegram Mini App formats. **Can a country move between tiers over time?** Yes. Tiers track economic indicators and infrastructure, both of which shift over time as a country's purchasing power and internet infrastructure mature - it's a snapshot of current conditions, not a permanent label, which is also why sources sometimes disagree on borderline markets like India or Egypt. # What Is In-Page Push? The Ad Format That Skips the Permission Prompt (2026) https://trafficsigma.com/blog/what-is-in-page-push Published: 2026-07-08 Modified: 2026-07-11 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: In-Page Push, Push Ads, Ad Formats. In-page [push ads](https://trafficsigma.com/blog/what-is-push-ads) generate CTRs as high as 22-33% in verticals like e-commerce, [sweepstakes](https://trafficsigma.com/glossary/sweepstakes-vertical), and [finance](https://trafficsigma.com/glossary/forex-finance) - roughly 10-30x what classic web push notifications pull, per Adsterra network performance data. *Source: Adsterra network performance data* That gap exists because the format borrows the exact visual language of a real system notification, then skips the one thing classic push needs to work: a visitor who already opted in. The TrafficSigma team breaks down what in-page push is, how it differs mechanically from classic push notifications, and where each format fits in a 2026 media-buying stack. ## The framework: two push formats, one visual language Both formats fight banner blindness by borrowing the credibility of a system-level alert, but they're built on different technical foundations: - **Classic (web) push notifications** are OS-level messages sent through the browser's native Push API. A visitor must [click](https://trafficsigma.com/glossary/click) "Allow" on a subscription prompt before anyone can message them. Once subscribed, alerts can land in the device's tray even after the browser is closed. - **In-page push (IPP)** isn't a real system notification. It's a widget - HTML/CSS/JS rendered inside the page - styled to look like a native push alert (icon, headline, short body text, close button), anchored to a page corner. No subscription, no permission dialog, no browser API: the "notification" is just markup on the page. That distinction - opt-in OS notification vs. no-opt-in visual mimic - is what determines reach, cost, and lifespan below. In-page push shows only while the page stays open and can't be re-triggered later; what it trades in persistence, it gets back in reach. With no subscription step, it renders for every visitor on every device, including iOS, where classic web push only fires if the visitor has already installed the site as a home-screen web app - a step almost nobody takes from a paid landing page. ## In-page push ads vs. classic push notifications | Dimension | In-Page Push | Classic Push Notification | | --- | --- | --- | | Permission/subscription required? | No - renders on page load, no opt-in | Yes - visitor must click "Allow" on browser prompt | | Persists after tab/browser closes? | No - tied to the open page | Yes - can land in device tray even when browser is closed | | iOS / Safari support? | Yes - full support, no install step | Limited - only works if the site is added to the home screen; not supported in a normal Safari tab | | Typical [CTR](https://trafficsigma.com/glossary/ctr) | Roughly 13-33% by vertical ([iGaming](https://trafficsigma.com/glossary/igaming-vertical) ~13.8%, finance ~26%, utility ~33%) | Roughly 0.5-3% - still well above the well-under-1% norm for display banners | | Typical [CPM](https://trafficsigma.com/glossary/cpm) / pricing | Commonly well under $1 up to $5+ CPM depending on GEO and vertical, also sold [CPC](https://trafficsigma.com/glossary/cpc)/[CPA](https://trafficsigma.com/glossary/cpa) | Comparable or slightly higher CPM on similar inventory, also sold CPC | | Best use case | iOS reach, cold/anonymous traffic, high-volume landing-page awareness | Re-engaging opted-in subscribers, time-delayed alerts, remarketing on Android/desktop | In short: in-page push wins on *reach* (every visitor, every OS, zero opt-in friction); classic push wins on *durability* (it can reach someone hours after they've left your site). Neither is strictly better - they answer different questions. ## Where in-page push fits in a media-buying stack In-page push isn't a replacement for classic push - it covers the gap classic push can't close. Reach for it when the offer needs iOS reach (classic push there requires a home-screen install almost nobody does), when you're buying cold anonymous traffic that needs monetizing on the first pageview, or when you want push-format CTR without first building a subscriber list. Classic push still earns its place when the campaign needs to reach someone *after* they've left the site - cart-abandonment nudges or time-delayed remarketing. Most performance-focused media buyers in 2026 run both formats side by side. For the full mechanics of the classic format - subscriber acquisition, pricing models, creative specs - see 9 Best Push Notification Ad Networks for Affiliates in 2026. TrafficSigma supports in-page push natively alongside classic push in the same self-serve dashboard, so testing both against one offer takes a single campaign setup rather than two platforms. ## In-page push or classic push: which one you should run The choice comes down to two questions: does this offer need iOS reach, and does the message need to survive after the visitor closes the tab? In-page push answers the first with a clean yes and the second with a hard no - built for immediate, cross-device engagement on cold traffic, not long-lived remarketing. Classic push is the mirror image: durable and re-triggerable, but Android/desktop-only and dependent on an opt-in list you build first. For iGaming, finance, sweepstakes, and other high-payout verticals where cold traffic and iOS reach both matter, in-page push belongs in the stack from the first test budget. TrafficSigma runs both formats from one dashboard, with the same [GEO](https://trafficsigma.com/blog/tier-3-countries-geo-meaning), device, and carrier targeting controls. --- Sources referenced: Adsterra. ### Frequently asked questions **What is in-page push?** In-page push is an ad format rendered inside a webpage that visually mimics a native push notification (icon, headline, short text, dismiss button) but requires no browser subscription or permission prompt. It disappears when the page or tab closes, unlike a real OS-level push notification. **Is in-page push the same as a push notification?** No. A classic push notification is a real OS-level message delivered through the browser's Push API after opt-in; in-page push is a widget on the page itself with no opt-in step and no ability to reach the visitor once they leave. **What's the difference between in-page push and web push?** Web push (classic push) requires subscription and can reach a device even after the browser is closed, including hours or days later. In-page push requires no subscription and works on every device including iOS, but only displays while the page is open. **Do in-page push ads work on iPhone?** Yes - this is one of its main advantages. Classic web push on iOS only works if the visitor added the site to their home screen as a standalone web app, which most visitors never do. In-page push has no such requirement and renders on iOS the same as on Android and desktop. **What CTR should I expect from in-page push ads?** Reported CTRs vary by vertical, commonly 13-33% (utility and finance run highest, iGaming around 13-14%), well above the 0.5-3% typical of classic push and far above standard display banners, which typically run well under 1%. **Is in-page push better than classic push notifications?** Neither is strictly better - they solve different problems. In-page push wins on reach (iOS support, no opt-in friction, works on cold traffic); classic push wins on persistence (it can reach a visitor after they've left the site). Most 2026 media buyers run both. # What Are Push Ads? Every Push Ad Format Compared (2026) https://trafficsigma.com/blog/what-is-push-ads Published: 2026-07-13 Modified: 2026-07-15 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: Push Ads, Ad Formats. RollerAds, a push ad network, published its own 2026 market analysis estimating the global web push advertising market at roughly $3.22 billion in 2026, climbing to $3.61 billion by 2030 - a figure worth noting as a competing network's own estimate rather than independent third-party research *Source: RollerAds 2026 market analysis (a competing push ad network's own published estimate)* - and that figure doesn't even count the in-page and calendar variants competing for the same ad budgets. Push ads meaning, in practice, has splintered into at least three genuinely different formats that get lumped under one label, and mixing them up is the fastest way to buy the wrong traffic for your offer. The TrafficSigma team maintains this page as the definition-and-decision hub for the entire push category: what push ads are, the types of push ads you'll actually encounter, and how push ads vs in page push vs [calendar push](https://trafficsigma.com/glossary/calendar-push-format) shake out on permissions, cost, and vertical fit. **What is push ads?** Push ads are notification-style advertisements - a small icon, a short headline, and a line of body text - delivered to a user's device or browser as if they were a native system alert, rather than embedded in a webpage as a traditional banner. That single definition now covers three structurally distinct delivery mechanisms, which is exactly why "push ads" search intent keeps splitting into narrower questions. This page answers the umbrella question and then routes you to a dedicated deep-dive on whichever sub-format you're actually buying or running. ## The 3 push ad sub-types, at a glance There's no single "push ads" product to evaluate - there are three delivery models that happen to share a notification-style creative format. Everything else about them (how a user opts in, where they run, how long they last, what they cost) is genuinely different, which is why treating them as interchangeable is the single biggest mistake new media buyers make with this traffic type: 1. **Classic push notifications** (also called OS push or web push): a subscription-based alert delivered to a device's native notification tray - the original push format, and the one most people mean by default when they say "push ads." 2. **In-page push**: a banner styled to *look* like a push notification but rendered inside a publisher's webpage instead of the OS notification tray - built specifically to route around the opt-in step classic push requires. 3. **Calendar push**: an ad delivered as a scheduled event inside a user's calendar app (most commonly iOS Calendar), reached via a one-time calendar-subscription opt-in rather than a per-notification permission prompt. All three get bought and sold as "push traffic," all three price primarily on [CPC](https://trafficsigma.com/glossary/cpc) or [CPM](https://trafficsigma.com/glossary/cpm), and all three lean on the same psychological hook - a notification-shaped creative earns more attention than a static banner. Where they diverge is permission mechanics, persistence, typical performance, and which verticals they suit - which is what the framework below breaks down before you commit budget to any one of them. ## How classic push, in-page push, and calendar push actually differ The three formats split along four practical axes: whether the user has to grant an OS-level permission, whether the ad can reach the user outside an active browsing session, what [CTR](https://trafficsigma.com/glossary/ctr)/CPM range to expect, and which verticals each format fits best. **Permission model** is the foundational difference. Classic push requires an explicit one-time browser or app permission grant ("Allow notifications?") before a user ever receives a message - this is also the format Chrome has restricted, since Chrome automatically blocks and can revoke notification permissions from sites it identifies as sending intrusive or misleading notifications. In-page push needs no OS permission at all - the ad is just page content, so it sidesteps Chrome's notification-permission crackdown entirely. Calendar push uses a middle-ground model: a one-time calendar-subscription opt-in (typically via an email or webpage prompt), after which ads land as events without any further per-message consent. **Persistence and reach** flow directly from that permission model. Classic push notifications reach a subscriber's device tray even when they're not on any website - the defining advantage of the format, and why classic push still posts the strongest raw CTR of the three, commonly cited in the 0.5%–3% range, well under 1% for standard display banners. In-page push only fires while a user is actively on a participating publisher's page, capping its reach to live sessions but compensating with strong on-page engagement and comparatively easy CPC-based buying. Calendar push sits between the two: once subscribed, a user keeps receiving calendar-event ads independent of active browsing, giving it reach closer to classic push while running on infrastructure (the device calendar app) that isn't subject to browser notification-permission rules at all. **Cost and platform coverage** are where format choice becomes a budget decision. Classic push is Android- and desktop-browser-heavy, since Apple's Safari and iOS have historically restricted web push support far more than Chrome has. In-page push runs on any device with a browser - desktop or mobile, iOS included - which is precisely why buyers turn to it when a campaign needs iOS reach that classic push can't deliver. Calendar push is overwhelmingly an iOS-native play, built to reach the Apple audience that classic web push structurally can't touch, subscribed through the native Calendar app rather than a browser. **Vertical fit** follows from those reach patterns. Classic push's low CPC floor and Android/desktop concentration make it a workhorse for [iGaming](https://trafficsigma.com/glossary/igaming-vertical), [sweepstakes](https://trafficsigma.com/glossary/sweepstakes-vertical), and [Nutra](https://trafficsigma.com/glossary/nutra-vertical) offers chasing volume at scale. In-page push's page-embedded, no-permission format suits verticals where a clean, bannerless first [impression](https://trafficsigma.com/glossary/impression) matters - [dating](https://trafficsigma.com/glossary/dating-vertical), [finance](https://trafficsigma.com/glossary/forex-finance)/forex, and software/utility offers that need to look credible on the [click](https://trafficsigma.com/glossary/click)-through. Calendar push's iOS skew makes it the format of choice specifically when an offer's audience or [GEO](https://trafficsigma.com/blog/tier-3-countries-geo-meaning) mix leans Apple-heavy - certain finance, subscription, and app-install campaigns where reaching iOS users at all is the point. | Factor | Classic push | In-page push | Calendar push | | --- | --- | --- | --- | | Permission required? | Yes - explicit OS/browser opt-in | No - rendered as page content | Yes - one-time calendar subscription | | Works without an open browser session? | Yes | No - session-bound | Yes | | Primary platform strength | Android, desktop browsers | Any browser, incl. iOS | iOS (Calendar app) | | Typical CTR range | 0.5%–3% | Generally higher than classic push on-page | Comparable to classic push once subscribed | | Common pricing model | CPC / CPM | CPC (most common), also CPM/[CPA](https://trafficsigma.com/glossary/cpa) | CPC / CPM | | Best-fit verticals | iGaming, sweepstakes, Nutra | Dating, finance/forex, software/utilities | iOS-skewed finance, subscriptions, app installs | | Chrome/Safari permission-crackdown exposure | High - direct target of Chrome's notification-permission blocking/revocation | None - no notification permission involved | Low - outside the browser-notification framework entirely | Read the practical implication straight off that table: if Chrome's abusive-notification enforcement or Apple's browser restrictions are already cutting into your subscriber base or GEO mix, in-page push and calendar push are the two formats built to route around exactly that friction - not because they're "better" in the abstract, but because they don't depend on the permission surface being restricted. ### Classic push notifications - go deeper Classic push is the original format and still the biggest volume driver in the category, but its full mechanics - subscriber acquisition, OS-level anatomy of a push creative, and how CPC floors move by GEO - deserve their own explanation rather than a repeat here. For the complete breakdown of how a push notification ad is actually structured (icon, title, body, CTA, URL) and OS/browser-specific limits, see our companion guide, What Is a Push Notification Ad? Format and Anatomy Explained. If you want the fastest possible definition without the full anatomy walkthrough, our quick-reference What Is Push Traffic? A Quick Definition for Affiliates covers the term itself in under four minutes. ### In-page push - go deeper In-page push's entire value proposition is built around skipping the permission prompt classic push requires, which changes both how you buy it and how it performs across session-bound traffic. Rather than re-explain the format's mechanics and use cases here, see our dedicated guide: [What Is In-Page Push? The Ad Format That Skips the Permission Prompt](https://trafficsigma.com/blog/what-is-in-page-push). ### Calendar push - the format without its own guide yet Calendar push is the newest and smallest-volume of the three formats in most affiliate media-buying stacks, and it doesn't yet have its own dedicated deep-dive in this library - treat the mechanics above (subscription-based, iOS-native, event-style creative) as the current baseline, and expect a standalone guide as calendar push volume scales. ## Next step: sourcing traffic for your chosen format Knowing the types of push ads is only half the decision - the other half is sourcing traffic that doesn't waste your test budget on stale subscriber lists or bot-heavy inventory. Our buying-side companion guide, [Where to Buy Push Traffic: A Practical Buying Checklist for 2026](https://trafficsigma.com/blog/where-to-buy-push-traffic), walks through what to check before you pay, GEO/CPC benchmarks, and the red flags that separate real sellers from junk. If you want a ranked comparison of specific sources rather than a buying checklist, see 9 Best Push Notification Ad Networks for Affiliates in 2026, which compares 9 networks on CPC, subscriber quality, and fraud filtering. TrafficSigma runs all three formats - classic push, in-page push, and calendar push - from one dashboard with granular GEO, device, OS, and carrier targeting, so switching between formats to route around a Chrome permission restriction or chase iOS reach doesn't mean switching platforms. ## The format matters more than the category "Push ads" isn't one product, so picking well means matching permission model, platform reach, and vertical fit to your specific offer - not just picking whichever format is loudest in your feed. Classic push still wins on raw CPC and Android/desktop scale, in-page push wins wherever iOS reach or a permission-free first impression matters, and calendar push wins specifically when your audience is iOS-heavy and nothing else can reach them. Once you've matched a format to your offer, the next step is running it on infrastructure that doesn't force a platform switch every time your GEO mix or vertical changes. TrafficSigma serves classic push, in-page push, and calendar push side by side from one self-serve dashboard, with the same GEO, device, OS, and carrier targeting controls across all three - so testing a format shift costs you a campaign, not a new vendor relationship. --- Sources referenced: RollerAds. ### Frequently asked questions **What is the meaning of push ads?** Push ads are notification-styled advertisements - an icon, short headline, and body text - delivered to a device or browser to resemble a native system alert rather than a traditional embedded banner. The umbrella term covers classic push notifications, in-page push, and calendar push, which differ in permission requirements and delivery mechanics despite sharing that same notification-style creative format. **What are the main types of push ads?** The three main types are classic push notifications (delivered to the OS notification tray via subscriber opt-in), in-page push (a push-styled banner rendered inside a webpage with no permission prompt), and calendar push (delivered as calendar-app events via a one-time subscription, mostly on iOS). Each is bought and priced separately even though all three are marketed under the "push ads" umbrella. **Push ads vs in-page push vs calendar push - which should I use?** Use classic push when you want the lowest CPC floor and are targeting Android/desktop volume at scale. Use in-page push when you need iOS reach, want to avoid Chrome's notification-permission restrictions entirely, or are running verticals like dating and finance where a clean on-page creative matters. Use calendar push specifically when your GEO or audience mix is iOS-heavy and classic web push can't reach those users at all. **Do push ads require a permission prompt?** Classic push does - the user must explicitly allow notifications before receiving any. In-page push does not, since the ad is rendered as ordinary page content. Calendar push requires a one-time calendar-subscription opt-in, after which no further per-message permission is needed. **Are push ads still effective given Chrome's notification crackdown?** Yes, but the crackdown has reshaped which push format performs best. Chrome automatically blocks and can revoke notification permissions from sites it identifies as sending intrusive or misleading notifications, which pressures classic push subscriber growth specifically. In-page push and calendar push are both structurally unaffected, since neither depends on the browser notification-permission system Chrome is restricting. **What CTR should I expect from push ads?** Classic push commonly runs in the 0.5%–3% CTR range, well above standard display banners, which typically run well under 1%. In-page push generally performs at or above that range on-page, since users are actively engaged with the surrounding content when the ad appears. Actual results vary heavily by GEO, creative, and vertical, so treat these as directional benchmarks rather than guarantees. # What Is Sweepstakes? How the Sweepstakes Casino Model Works for Affiliates in 2026 https://trafficsigma.com/blog/what-is-sweepstakes-casino-guide Published: 2026-07-24 Modified: 2026-07-26 By Nico Jaroszewski, SEO, PR, and PPC Expert. Category: Sweepstakes, iGaming, Gambling. [Sweepstakes](https://trafficsigma.com/glossary/sweepstakes-vertical) casinos have become one of the fastest-growing categories in the US online gaming market since 2020, with gaming-industry analysts tracking the sector's revenue climbing from a niche curiosity into a significant vertical in only a few years. That growth is exactly why "what is sweepstakes" and "sweepstakes casino" have become two of the most-searched, most-debated phrases in US [iGaming](https://trafficsigma.com/glossary/igaming-vertical) - and why affiliates and media buyers keep running into the model without a clear map of how it actually works, where it's legal, and what it means for a compliant campaign. The TrafficSigma team works with affiliates and media buyers running Sweepstakes as one of our core supported verticals, so we get asked the same questions on a weekly basis: what actually makes a sweepstakes casino different from a real-money casino, how does the sweepstakes affiliate model differ in payout structure, and what has to appear in the creative to stay compliant. This guide answers all three - the sweepstakes model explained in plain terms, how sweepstakes vs. real money casino affiliate deals diverge, and what driving sweepstakes traffic responsibly actually looks like in 2026. **What is sweepstakes, in one line?** A sweepstakes casino is an online gaming site that runs on a dual-currency promotional-sweepstakes structure - not a real-money gambling license - which is why it can legally operate in most US states where licensed online casino play is otherwise restricted or unavailable. That's the mechanism behind every keyword in this space, and it's the mechanism this guide unpacks. *This article is general information for affiliates and media buyers, not legal advice. Sweepstakes law is state-by-state and changing quickly in 2025-2026 - always confirm current regulation in any state you plan to target before running sweepstakes traffic there.* ## How does the sweepstakes casino model actually work? There's no single regulator that defines "sweepstakes casino" the way a state gaming commission defines a licensed online casino - the model exists because it was built, deliberately, on a different area of law: promotional sweepstakes statutes rather than gambling statutes. Understanding that distinction is the entire foundation for everything else in this guide, from which states are reachable to what your creative can legally claim. Three structural models explain almost everything you'll encounter in this space: - **The dual-currency sweepstakes model:** The category this guide is about. Players get two virtual currencies - one purchasable, play-only currency (commonly branded "Gold Coins" or an equivalent) with no cash value, and a second, redeemable currency (commonly branded "Sweeps Coins" or "Sweeps Cash") that can convert to real prize money once wagering requirements are met. Critically, the redeemable currency is never sold directly - it's given away free with a Gold Coin purchase, through daily login bonuses, social promotions, or a mail-in "alternate method of entry" (AMOE). Because the valuable currency is always obtainable without payment, the product falls under sweepstakes promotion law rather than gambling law in most US states. - **The licensed real-money casino model:** A regulated online casino holds an actual state gaming license, players deposit and wager real currency directly, and the operator is confined to the specific states where it holds a license - typically a short list of regulated iGaming states rather than the broad reach a sweepstakes brand can claim. - **The pure social-casino model:** No redeemable currency at all - players buy virtual chips purely for entertainment, with zero prize-redemption path. This sits closest to a mobile game monetization model and carries the lightest regulatory profile of the three, but it also carries none of the "win real prizes" hook that makes sweepstakes casino offers convert as affiliate traffic. Nearly every "how do sweepstakes casinos work" question resolves to that first bullet. It's the legal architecture, not a marketing gimmick, and it's why sweepstakes casino apps can advertise nationally in ways a single-state licensed casino brand cannot. ## Sweepstakes vs. real money casino: what's actually different This is the comparison every new affiliate in the space needs before touching a single creative asset, because the two models differ on the exact dimensions that determine where you can run traffic, what you can claim in an ad, and how you get paid. **Legal basis.** Real-money casinos operate under a gaming license issued by a specific state regulator and are confined to that state (or a small handful of states that share licensing). Sweepstakes casinos operate under general sweepstakes/promotions law - no purchase necessary, an always-free path to the redeemable currency - which is why they can be offered in a much broader footprint of states than licensed real-money casino products, though that footprint is not universal and is actively shrinking in some states (more on this below). **Player funding.** In a real-money casino, a deposit is a wager - the player is directly purchasing chances to win. In a sweepstakes casino, a Gold Coin purchase is framed as buying play-only entertainment currency, with the redeemable Sweeps currency attached as a promotional bonus rather than something bought outright. That distinction is the single most important sentence an affiliate can internalize, because creative that blurs it (implying players are "buying chances to win real money") undermines the exact legal basis the operator relies on. **Where it's available.** A licensed real-money online casino is typically live in only a handful of US states (think single digits) because full iGaming licensing is still a state-by-state legislative process. A sweepstakes casino brand can typically operate nationally minus a specific, and currently growing, list of restricted or banned states - Montana became one of the first states to pass an explicit sweepstakes-casino ban, effective October 1, 2025, California enacted its own outright ban (AB 831) effective January 1, 2026 - notably extending liability under that ban to payment processors, geolocation providers, and promotional partners, not just the operators themselves - and by mid-2026 that list of states that have banned sweepstakes casinos or taken active enforcement action also includes, at minimum, New York, Washington, Connecticut, Nevada, New Jersey, Indiana, Maine, Tennessee, and Illinois, with more states actively considering similar legislation. New York's ban (S.5935, signed December 2025) is statewide and carries fines of up to $100,000 per violation, following cease-and-desist letters the New York Attorney General sent to 26 sweepstakes-casino platforms. Because that list changes state-by-state and month-by-month, affiliates should verify current legal status in every state they plan to target before every campaign, and should not rely on any published list - including this one - as a substitute for that check. **Affiliate payout structure.** Real-money casino affiliate deals commonly run on [revenue share](https://trafficsigma.com/glossary/revshare) tied to a player's real-money net losses, or a flat [CPA](https://trafficsigma.com/glossary/cpa) per funded real-money deposit. Sweepstakes casino affiliate deals more commonly run on CPA per qualified Gold Coin purchase or per verified new depositor, since there's no "real-money loss" line item to share in - the commercial event being rewarded is a purchase of play currency, not a gambling loss. Expect sweepstakes CPA offers to sit in a different, often more consistent range than real-money iGaming CPA, precisely because the underlying compliance risk profile is different. **Creative and disclosure obligations.** Real-money casino ads generally must include licensed-operator disclosures and standard responsible-gambling messaging. Sweepstakes casino ads carry a different, non-optional obligation instead: clearly disclosing the free "no purchase necessary" entry path and that a purchase does not improve a player's chances, since that disclosure is part of what keeps the offer inside sweepstakes law rather than gambling law. Skipping it isn't just a compliance nicety - it undercuts the operator's entire legal footing. **Related reading:** if you're comparing this to other regulated verticals TrafficSigma supports, our [Top 15 Gambling Affiliate Programs and Platforms for 2026](https://trafficsigma.com/blog/gambling-affiliate-programs) guide breaks down CPA/RevShare terms and payout cadence across licensed real-money gambling affiliate programs for side-by-side comparison. ## Sweepstakes compliance and creative-disclosure norms for affiliates Compliance in this vertical isn't one rule - it's a small stack of obligations that layer on top of each other, and missing any one of them is what turns a normal campaign into a shut-down account or, worse, a platform-level enforcement action against the operator you're promoting. - **The "no purchase necessary" disclosure.** Every sweepstakes casino promotion needs a clear, visible statement that a free entry method exists and that purchasing play currency does not increase a player's odds of winning. This has to be legible in the creative itself, not buried three clicks deep on a landing page. - **FTC endorsement-style disclosure for affiliate and influencer content.** If your creative reads as an endorsement or personal testimonial ("I won on this app"), it needs a clear, unambiguous advertising disclosure positioned where a user sees it before engaging - not appended after a fold, and not only spoken in a video with no on-screen text. - **Geo-fencing at the campaign level, not just the landing-page level.** Because legality is state-specific and the list of restricted states is actively growing, affiliates need [geo-targeting](https://trafficsigma.com/blog/tier-3-countries-geo-meaning) baked into the media buy itself - matching current operator-approved states - rather than relying on the landing page to turn away the wrong traffic after the [click](https://trafficsigma.com/glossary/click) has already been paid for. - **No real-money-equivalence language.** Creative should never frame Sweeps Coins as identical to cash gambling, use phrases like "bet real money," or imply guaranteed winnings - that framing directly contradicts the promotional-sweepstakes legal basis the whole model depends on. - **State-specific registration triggers.** A small number of states (historically including Florida and Rhode Island) impose additional sweepstakes-specific registration or bonding requirements above a certain prize-value threshold - an operator-side compliance detail, but one affiliates should know exists so they can ask the right question before assuming every state works the same way. Other states, including New York, have gone further and banned the sweepstakes-casino model outright rather than simply regulating it, so "registration required" and "banned" are not the same category and affiliates need to check which applies before targeting a given state. - **Ongoing monitoring, not a one-time check.** With state legislatures actively introducing new sweepstakes-specific bills through 2026 and several operators facing active litigation over marketing claims, "compliant last quarter" does not guarantee "compliant this quarter" - build a habit of re-checking state status and operator terms on a recurring cadence, not just at campaign launch. Recent enforcement activity underscores why this matters. Multiple state regulators and attorneys general issued cease-and-desist actions against sweepstakes-casino operators in the 2025-2026 period, and several major sweepstakes brands are currently facing consumer-protection litigation over how their promotions were marketed - reported by multiple gaming-industry trade outlets. None of this means the model is going away; it means the compliance bar for anyone promoting it, affiliates included, is rising, not staying flat. ## Driving compliant sweepstakes traffic in 2026 Once the legal model and the compliance stack are clear, the practical question for a [media buyer](https://trafficsigma.com/glossary/media-buyer) becomes: what does a well-built sweepstakes traffic campaign actually look like, format by format? **Format fit.** Sweepstakes casino offers tend to perform well across push notification and [in-page push](https://trafficsigma.com/blog/what-is-in-page-push) (fast, native-feeling re-engagement for players who already know the dual-currency mechanic), native placements (longer-form context to explain the Gold Coins/Sweeps Coins model to a colder audience), and pop/popunder traffic (high-volume top-of-funnel reach for driving new signups at scale). Telegram Mini App ads are an increasingly relevant channel too, since a growing share of sweepstakes-adjacent casual-gaming and prediction-style audiences are already active inside Telegram. **Targeting precision matters more here than in almost any other vertical**, because "is this offer even legal to show this user" is a targeting question, not just a performance one. Granular GEO, device, and carrier-level targeting lets a media buyer route sweepstakes creative only into currently-approved states and exclude the growing patchwork of restricted ones automatically, rather than hoping a landing-page disclaimer catches the mismatch after the click is already paid for. **Optimization toward the right event.** Because sweepstakes affiliate payouts are typically tied to a qualified Gold Coin purchase or verified signup rather than a real-money deposit, campaigns should optimize toward that specific event from day one - using Target CPA and [Micro Bidding](https://trafficsigma.com/glossary/micro-bidding) to protect margin while the algorithm learns which GEOs and placements actually convert to a qualifying purchase, not just a click. **Fraud protection is non-negotiable at scale.** Sweepstakes offers, like any high-payout CPA vertical, attract incentivized and [bot traffic](https://trafficsigma.com/glossary/bot-traffic) that inflates signups without producing real qualified purchases. Multi-layer fraud filtering before spend ever reaches an offer is what keeps a sweepstakes campaign's real [conversion rate](https://trafficsigma.com/glossary/cr-conversion-rate) - and an affiliate's standing with the operator - intact. This is exactly the profile TrafficSigma's Sweepstakes vertical support is built around: granular GEO/device/OS/carrier targeting to respect the current state-by-state legal map, Telegram Mini App, push, in-page push, native, pop/popunder, and domain-redirect formats to match sweepstakes audiences at every funnel stage, and 3-level fraud protection plus vetted premium sources to keep spend pointed at real, convertible traffic rather than noise. **Related reading:** for the broader mechanics of the format most sweepstakes media buyers lean on early in the funnel, see our 9 Best Push Notification Ad Networks for Affiliates in 2026. ## Comparison table: sweepstakes casino vs. real-money casino vs. social casino Options in this space can look similar from a distance - coins, spins, leaderboards - but the legal basis, funding model, and affiliate economics differ enough that treating them interchangeably is the fastest way to misconfigure a campaign. Every fact below already appears in the sections above. | Model | Legal basis | Player funding | Typical state reach | Affiliate payout structure | Key disclosure requirement | | --- | --- | --- | --- | --- | --- | | Sweepstakes casino | Promotional sweepstakes law (no purchase necessary / AMOE) | Buys play-only currency; redeemable currency given free | Broad, national-minus-restricted-states, and shrinking as new bans pass | CPA per qualified purchase or verified signup | "No purchase necessary" + purchase doesn't raise odds | | Real-money online casino | State gaming license | Direct real-money deposit and wager | Narrow, limited to specific licensed states | RevShare on net losses, or CPA per funded deposit | Licensed-operator ID + responsible-gambling messaging | | Social casino | General app/consumer law (no prize redemption) | Buys virtual chips for entertainment only | Broadest, effectively unrestricted | Ad-monetization or in-app-purchase CPA, lower average payout | Standard in-app-purchase disclosures only | ## Running compliant sweepstakes campaigns: what the model requires Getting the sweepstakes casino model right comes down to three things: understanding that the dual-currency, no-purchase-necessary structure is a legal foundation and not a marketing detail, treating the list of restricted states as a living document you verify per campaign rather than a fact you memorize once, and matching your creative's disclosures and payout expectations to that structure instead of borrowing real-money casino conventions that don't apply. For affiliates and media buyers, that means the traffic side of the equation deserves the same precision as the compliance side. TrafficSigma's Sweepstakes vertical support pairs granular GEO/device/carrier targeting with push, in-page push, native, pop/popunder, domain-redirect, and Telegram Mini App formats - so you can reach sweepstakes audiences at scale in currently-approved states without gambling your account, or your operator's standing, on a targeting mismatch. ### Frequently asked questions **What is sweepstakes, in the context of online casinos?** "Sweepstakes" in this context refers to a legal and business model where an online gaming site uses a dual-currency structure - a purchasable play-only currency and a separately-given, redeemable currency - to offer casino-style games under promotional sweepstakes law rather than a gambling license. It's the reason these sites can operate in many US states where licensed real-money online casino play isn't available. **How do sweepstakes casinos work, step by step?** A player buys a bundle of play-only currency (commonly called Gold Coins) and receives a bonus allocation of a second, redeemable currency (commonly called Sweeps Coins) as part of that purchase, or free through daily login bonuses, social promotions, or a mail-in alternate method of entry. The player uses either currency to play casino-style games; only the redeemable currency can convert to a real cash prize, and only once any wagering requirement is met. **Is sweepstakes casino the same as real money casino?** No. A real-money casino requires a state gambling license, direct real-money deposits, and is confined to a narrow set of licensed states. A sweepstakes casino runs on sweepstakes law, funds play with a purchasable play-only currency plus a separately-given redeemable currency, and - while it can typically be offered more broadly - is not available everywhere, and that list of restricted states is actively changing through 2025-2026. **Is sweepstakes casino traffic legal to promote as an affiliate?** Generally yes, in states where the underlying operator is legally permitted to operate, provided the creative includes the required "no purchase necessary" and no-odds-increase disclosures, avoids real-money-equivalence language, and is geo-targeted to currently-approved states. This is genuinely fast-moving law, not a fixed checklist - confirm current state status and platform terms before scaling any campaign, and treat this guide as a starting framework rather than a legal opinion. **How do sweepstakes affiliate programs pay differently than real-money casino programs?** Sweepstakes affiliate deals typically pay CPA per qualified Gold Coin purchase or verified new signup, since there's no real-money wagering loss to share in. Real-money casino affiliate deals more often pay revenue share on a player's net losses, or a flat CPA per funded real-money deposit. Expect different payout curves and different compliance obligations attached to each. **What traffic formats work best for driving sweepstakes casino offers?** Push notification and in-page push for fast, native-feeling re-engagement, native ads for explaining the model to colder audiences, pop/popunder for high-volume top-of-funnel reach, and Telegram Mini App ads for casual-gaming-adjacent audiences already active on Telegram - each paired with granular GEO/device/carrier targeting to respect the current state-by-state legal map. ## Glossary # CPC (Cost Per Click) https://trafficsigma.com/glossary/cpc A pricing model where the advertiser pays only when a user clicks the ad. The bid is per click, not per impression, so cost scales directly with engagement rather than reach. Also called: CPC, Cost Per Click, Pay Per Click. Related terms: cpm, ctr, epc, roas. See pricing models: https://trafficsigma.com/pricing # CPM (Cost Per Mille) https://trafficsigma.com/glossary/cpm A pricing model billed per 1,000 ad impressions, regardless of clicks. Favors campaigns optimizing for reach/branding over direct response, and rewards inventory with strong viewability. Also called: CPM, Cost Per Thousand Impressions, Cost Per Mille. Related terms: ecpm, cpc, impression. See pricing models: https://trafficsigma.com/pricing # CPA (Cost Per Action) https://trafficsigma.com/glossary/cpa A pricing model where the advertiser pays only when a defined action completes - a sale, a deposit, a form fill. Shifts most of the performance risk from advertiser to traffic source, which is why CPA offers typically pay a premium over CPC. Also called: CPA, Cost Per Action, Cost Per Acquisition. Related terms: cpl, revshare, roi, conversion. See pricing models: https://trafficsigma.com/pricing # CPL (Cost Per Lead) https://trafficsigma.com/glossary/cpl A CPA variant where the paid action is a qualified lead (an email, a phone number, a signup) rather than a purchase. Common in nutra, finance, and insurance offers where the sale happens off-platform after the lead is captured. Also called: CPL, Cost Per Lead. Related terms: cpa, doi, soi. See Nutra traffic: https://trafficsigma.com/nutra # RevShare (Revenue Share) https://trafficsigma.com/glossary/revshare A pricing model where the traffic source is paid a percentage of the revenue a referred player or customer generates over time, instead of a flat fee per action. Standard in iGaming affiliate deals, where a converted player's lifetime value can dwarf a one-time CPA payout. Also called: RevShare, Revenue Share, Rev Share. Related terms: cpa, hybrid-pricing, ltv, igaming-vertical. See iGaming traffic: https://trafficsigma.com/igaming # Hybrid Pricing https://trafficsigma.com/glossary/hybrid-pricing A deal structure that combines an upfront CPA payment with a smaller ongoing RevShare cut - the affiliate gets paid immediately for the acquisition and keeps a share of the long-term value, splitting the risk between both sides. Also called: Hybrid, Hybrid Deal, CPA + RevShare. Related terms: cpa, revshare, ltv. See pricing models: https://trafficsigma.com/pricing # eCPM (Effective Cost Per Mille) https://trafficsigma.com/glossary/ecpm The normalized revenue-per-1,000-impressions figure used to compare campaigns bought on different pricing models. Calculated as (total revenue / total impressions) x 1,000, so a CPC or CPA campaign's real yield can be benchmarked against a CPM buy on equal terms. Also called: eCPM, Effective CPM. Related terms: cpm, roi, roas. See pricing models: https://trafficsigma.com/pricing # ROI (Return on Investment) https://trafficsigma.com/glossary/roi The percentage return on total campaign spend: (revenue - cost) / cost. Unlike ROAS, ROI nets out cost first, so it answers "did this campaign make money" rather than "how much did it bill back." Also called: ROI, Return on Investment. Related terms: roas, cpa, ltv. See advertiser tools: https://trafficsigma.com/for-advertisers # ROAS (Return on Ad Spend) https://trafficsigma.com/glossary/roas Revenue generated per unit of ad spend, expressed as a ratio or multiple (e.g. "3x ROAS" = $3 revenue per $1 spent). Unlike ROI, ROAS does not subtract the spend itself, so a campaign can show a strong ROAS and still be unprofitable once margin is applied. Also called: ROAS, Return on Ad Spend. Related terms: roi, cpa, ecpm. See advertiser tools: https://trafficsigma.com/for-advertisers # EPC (Earnings Per Click) https://trafficsigma.com/glossary/epc Average affiliate payout per click sent to an offer: total earnings divided by total clicks. The standard metric affiliates use to compare offers and traffic sources on equal footing, independent of the underlying pricing model (CPA, RevShare, hybrid). Also called: EPC, Earnings Per Click. Related terms: cpc, cr-conversion-rate, cpa. See pricing models: https://trafficsigma.com/pricing # CR (Conversion Rate) https://trafficsigma.com/glossary/cr-conversion-rate The percentage of clicks (or visits) that complete the target action - a sale, a signup, a deposit. The single biggest lever on EPC and ROAS: a small CR improvement compounds through every downstream pricing metric. Also called: CR, Conversion Rate, CVR. Related terms: ctr, epc, conversion. See advertiser tools: https://trafficsigma.com/for-advertisers # CTR (Click-Through Rate) https://trafficsigma.com/glossary/ctr The percentage of impressions that result in a click: clicks divided by impressions. A creative/placement-quality signal more than a revenue one - a high CTR with a low downstream CR usually points to misleading creative, not strong traffic. Also called: CTR, Click-Through Rate. Related terms: cpc, cpm, cr-conversion-rate. See pricing models: https://trafficsigma.com/pricing # LTV (Lifetime Value) https://trafficsigma.com/glossary/ltv The total revenue a converted user generates over the full length of their relationship with an advertiser, not just the first action. RevShare and hybrid deals are priced against projected LTV rather than a single conversion event. Also called: LTV, Lifetime Value, CLV, Customer Lifetime Value. Related terms: revshare, hybrid-pricing, roi. See iGaming traffic: https://trafficsigma.com/igaming # Push Traffic https://trafficsigma.com/glossary/push-traffic Ad traffic delivered as OS-level push notifications that users opted into (usually via a browser permission prompt), rendered outside the browser like a native system notification. Also called: Push Traffic, Push Notifications Traffic. Related terms: push-notification-ad, in-page-push, subscriber-freshness. Read the full guide: https://trafficsigma.com/# # Push Ads https://trafficsigma.com/blog/what-is-push-ads The advertising format built on push traffic: notification-style creative (icon, title, short body) served to opted-in subscribers, typically priced on CPC. Also called: Push Ads, Push Advertising. Related terms: push-traffic, push-notification-ad, cpc. Read the full guide: https://trafficsigma.com/blog/what-is-push-ads # In-Page Push https://trafficsigma.com/blog/what-is-in-page-push A push-styled ad unit rendered INSIDE a webpage rather than as a real OS notification - it mimics the push look without requiring the user's notification permission, which makes it exempt from browser push opt-in restrictions. Also called: In-Page Push, IPP, Native Push. Related terms: push-traffic, push-notification-ad, native-advertising. Read the full guide: https://trafficsigma.com/blog/what-is-in-page-push # Push Notification Ad https://trafficsigma.com/glossary/push-notification-ad A single push-format creative unit: the icon, title, and body text a subscriber sees in an actual system notification. The base building block of a push traffic campaign. Also called: Push Notification Ad, Notification Ad. Related terms: push-traffic, push-ads-format, frequency-cap. Read the full guide: https://trafficsigma.com/# # Popunder https://trafficsigma.com/glossary/popunder An ad that opens in a new browser window or tab BEHIND the active one, so the visitor only sees it after closing or minimizing their current window. High-volume, low-CPM format popular for iGaming, sweepstakes, and software offers. Also called: Popunder, Pop-Under, Pop Traffic. Related terms: pop-up-ads, clickunder, cpm. Read the full guide: https://trafficsigma.com/# # Pop-Up Ads https://trafficsigma.com/glossary/pop-up-ads An ad that opens in a new window or tab IN FRONT OF the active one, forcing an immediate view before the visitor can return to what they were doing - the more intrusive, more visible sibling of the popunder. Also called: Pop-Up, Popup Ads. Related terms: popunder, clickunder, interstitial-ads. Read the full guide: https://trafficsigma.com/# # Clickunder https://trafficsigma.com/glossary/clickunder A popunder variant that only fires on a user click anywhere on the page (rather than on page load), landing the new window behind the current one. Reads as less intrusive than a load-triggered popunder because it never interrupts a passive visit. Also called: Clickunder, Click-Under. Related terms: popunder, pop-up-ads. See Pop Ads: https://trafficsigma.com/pop-ads # Native Advertising https://trafficsigma.com/blog/native-advertising-guide Paid placements styled to match the look and feel of the surrounding content (a recommendation widget, an in-feed card) rather than reading as a distinct ad unit - trading the popunder/push formats' interruption for lower ad-blindness. Also called: Native Ads, Native Advertising. Related terms: in-page-push, ctr. Read the full guide: https://trafficsigma.com/blog/native-advertising-guide # Direct Click https://trafficsigma.com/glossary/direct-click Traffic monetized by redirecting a mistyped or expired-domain visit straight to an advertiser's offer, with no intermediate ad creative shown - the visitor's single click (or navigation) is the entire ad unit. Also called: Direct Click, Direct Navigation Traffic. Related terms: domain-redirect-format, cpc. See Domain Redirect: https://trafficsigma.com/direct-click # Domain Redirect https://trafficsigma.com/glossary/domain-redirect-format A traffic format monetizing expired, mistyped, or parked domains by redirecting that traffic to an advertiser landing page or offer instead of a parking page. Also called: Domain Redirect, Zero-Click Traffic, Parked Domain Traffic. Related terms: direct-click, prelander. See Domain Redirect: https://trafficsigma.com/direct-click # Calendar Push https://trafficsigma.com/glossary/calendar-push-format An ad format delivered as an invite to the user's device calendar app rather than a browser or OS notification - it survives independent of browser permissions and notification settings, which gives it different reach characteristics than push. Also called: Calendar Push, Calendar Ads, Calendar Spam. Related terms: push-traffic, push-notification-ad. See Calendar Push: https://trafficsigma.com/calendar-push # Interstitial Ads https://trafficsigma.com/glossary/interstitial-ads A full-screen ad shown at a natural transition point in an app or mobile flow (between levels, on app open) rather than layered over existing content. Common in mobile app monetization because the transition point is a built-in, non-disruptive placement. Also called: Interstitial, Interstitial Ads, Full-Screen Ads. Related terms: pop-up-ads, cpm. See Mobile Apps traffic: https://trafficsigma.com/mobile-apps # GEO https://trafficsigma.com/blog/tier-3-countries-geo-meaning Shorthand for the country/region a traffic segment or campaign targets. A campaign's GEO mix is usually the single biggest driver of its CPC/CPM and conversion rate, since payout tiers and regulation both vary heavily by country. Also called: GEO, Geo-Targeting, Geography. Related terms: tier-1-2-3-countries, cpc, cpm. Read the full guide: https://trafficsigma.com/blog/tier-3-countries-geo-meaning # Tier 1 / Tier 2 / Tier 3 Countries https://trafficsigma.com/blog/tier-3-countries-geo-meaning A rough classification of GEOs by purchasing power and traffic cost: Tier 1 (US, UK, Western Europe, Australia) has the highest CPC/CPM and payouts; Tier 3 (developing markets) is the cheapest but highest-volume, and often the better fit for volume-driven offers. Also called: Tier 1, Tier 2, Tier 3, Tier Countries. Related terms: geo, cpc, cpm. Read the full guide: https://trafficsigma.com/blog/tier-3-countries-geo-meaning # SOI (Single Opt-In) https://trafficsigma.com/glossary/soi A lead-capture flow where the user's information is accepted after ONE step (e.g. submitting an email), with no confirmation click required. Converts at a higher rate than DOI but the resulting lead list is lower-quality and unverified. Also called: SOI, Single Opt-In. Related terms: doi, cpl, sweepstakes-vertical. Read the full guide: https://trafficsigma.com/# # DOI (Double Opt-In) https://trafficsigma.com/glossary/doi A lead-capture flow that requires a SECOND confirming action (typically clicking a link in a confirmation email) before the lead counts. Lower conversion rate than SOI, but the verified lead list converts and retains better downstream - many CPL offers require DOI specifically. Also called: DOI, Double Opt-In. Related terms: soi, cpl. See Sweepstakes traffic: https://trafficsigma.com/sweepstakes # Prelander https://trafficsigma.com/glossary/prelander An intermediate page a click passes through before reaching the advertiser's actual offer - used to pre-qualify or warm up the visitor (a quiz, a review page, a countdown) so only more-engaged traffic reaches the final offer page. Also called: Prelander, Pre-Lander, Bridge Page. Related terms: domain-redirect-format, cr-conversion-rate. See Push Ads: https://trafficsigma.com/push-ads # Whitelist https://trafficsigma.com/glossary/whitelist A campaign targeting rule that restricts delivery to an explicit approved list of publishers/sources/placements - only inventory on the list is eligible to serve. Also called: Whitelist, Allowlist. Related terms: blacklist, tracker. See advertiser tools: https://trafficsigma.com/for-advertisers # Blacklist https://trafficsigma.com/glossary/blacklist A campaign targeting rule that excludes specific publishers/sources/placements from delivery - the inverse of a whitelist, usually built from a source's underperforming or low-quality inventory over time. Also called: Blacklist, Blocklist, Denylist. Related terms: whitelist, bot-traffic. See advertiser tools: https://trafficsigma.com/for-advertisers # Frequency Cap https://trafficsigma.com/glossary/frequency-cap A limit on how many times a single user can be shown the same ad within a given time window. Protects both conversion rate (repeat exposure to the same creative decays quickly) and subscriber goodwill on opt-in formats like push. Also called: Frequency Cap, Freq Cap. Related terms: subscriber-freshness, push-notification-ad. See advertiser tools: https://trafficsigma.com/for-advertisers # Subscriber Freshness https://trafficsigma.com/glossary/subscriber-freshness How recently a push subscriber opted in. Fresh subscribers (opted in within days) convert meaningfully better than stale ones (opted in months ago) - subscriber age is one of the strongest predictors of a push segment's performance. Also called: Subscriber Freshness, Fresh Subscribers. Related terms: push-traffic, frequency-cap. See Push Ads: https://trafficsigma.com/push-ads # Micro Bidding https://trafficsigma.com/glossary/micro-bidding Making small, incremental bid adjustments (by GEO, placement, or time of day) rather than large across-the-board changes, so a campaign converges on its optimal bid without overcorrecting on limited data. Also called: Micro Bidding, Micro-Bid Optimization. Related terms: cpc, cpm, roi. See pricing models: https://trafficsigma.com/pricing # Postback / S2S Tracking https://trafficsigma.com/glossary/postback-s2s A server-to-server notification sent from the advertiser's tracker back to the traffic source the instant a conversion fires, with no reliance on the user's browser (which pixel-based tracking needs and ad blockers routinely break). Also called: Postback, S2S, Server-to-Server Tracking. Related terms: tracker, cpa. See advertiser tools: https://trafficsigma.com/for-advertisers # Tracker https://trafficsigma.com/glossary/tracker A platform that records clicks, attributes conversions back to the originating campaign/source, and reports performance - the system of record media buyers use to see which traffic sources and creatives are actually profitable. Also called: Tracker, Tracking Platform, Click Tracker. Related terms: postback-s2s, cr-conversion-rate. See advertiser tools: https://trafficsigma.com/for-advertisers # GIVT (General Invalid Traffic) https://trafficsigma.com/glossary/givt Invalid traffic identifiable through simple, known-list-based methods - declared crawlers, known data-center IPs, pre-published bot lists. The easier of the two IAB-defined invalid-traffic categories to filter. Also called: GIVT, General Invalid Traffic. Related terms: sivt, bot-traffic. See advertiser tools: https://trafficsigma.com/for-advertisers # SIVT (Sophisticated Invalid Traffic) https://trafficsigma.com/glossary/sivt Invalid traffic that mimics real human behavior closely enough to evade simple filters - hijacked devices, cookie stuffing, automated click farms. Requires behavioral analysis (not just IP/user-agent lists) to detect, and does the real budget damage. Also called: SIVT, Sophisticated Invalid Traffic. Related terms: givt, bot-traffic, fingerprinting. See advertiser tools: https://trafficsigma.com/for-advertisers # Bot Traffic https://trafficsigma.com/glossary/bot-traffic Clicks and impressions generated by automated scripts rather than real users - the umbrella term GIVT and SIVT both fall under. Inflates volume metrics while producing zero real conversions, which is why fraud filtering is a pricing issue as much as a trust one. Also called: Bot Traffic, Non-Human Traffic. Related terms: givt, sivt, proxy. See advertiser tools: https://trafficsigma.com/for-advertisers # Antidetect Browser https://trafficsigma.com/glossary/antidetect-browser A browser built to present a unique, consistent device fingerprint per profile - so one operator can run many isolated identities without platforms linking them back to the same machine. Standard tooling for affiliates running multiple ad accounts. Also called: Antidetect Browser, Anti-Detect Browser. Related terms: fingerprinting, proxy. Read the full guide: https://trafficsigma.com/# # Proxy https://trafficsigma.com/glossary/proxy A server that routes a device's traffic through a different IP address before it reaches the destination site - used to appear as browsing from a different location, or to isolate accounts by IP the way an antidetect browser isolates them by fingerprint. Also called: Proxy, Proxy Server, Residential Proxy. Related terms: antidetect-browser, fingerprinting, geo. Read the full guide: https://trafficsigma.com/# # Fingerprinting https://trafficsigma.com/glossary/fingerprinting Identifying a device by the combination of its browser/hardware signals (screen size, fonts, GPU, timezone, and dozens more) rather than a cookie - resilient to cookie clearing, which is exactly why it's used both for fraud detection AND for antidetect-browser evasion. Also called: Fingerprinting, Device Fingerprinting, Browser Fingerprinting. Related terms: antidetect-browser, proxy, bot-traffic. See advertiser tools: https://trafficsigma.com/for-advertisers # iGaming https://trafficsigma.com/glossary/igaming-vertical The online casino, poker, and gambling vertical - typically priced on RevShare or hybrid deals given high per-player lifetime value, and one of the most heavily GEO/regulation-dependent verticals in performance marketing. Also called: iGaming, Online Gambling, Online Casino. Related terms: revshare, ltv, betting-vertical. See iGaming traffic: https://trafficsigma.com/igaming # Sweepstakes https://trafficsigma.com/glossary/sweepstakes-vertical A vertical built on free-entry prize-draw offers, typically monetized via SOI/DOI lead capture at CPL rather than a direct sale - high volume, low friction, and a common entry point for affiliates new to paid traffic. Also called: Sweepstakes, SOI Offers, Sweeps. Related terms: soi, doi, cpl. See Sweepstakes traffic: https://trafficsigma.com/sweepstakes # Nutra https://trafficsigma.com/glossary/nutra-vertical The health, supplement, and wellness product vertical - commonly run on CPA or CPL with a landing-page/prelander flow, and one of the most creative-sensitive verticals given tight ad-policy restrictions on health claims. Also called: Nutra, Nutraceuticals. Related terms: cpa, cpl, prelander. See Nutra traffic: https://trafficsigma.com/nutra # Dating https://trafficsigma.com/glossary/dating-vertical The online dating and relationship-app vertical - runs on CPA (signup), CPL, and RevShare deals depending on the platform, with GEO and gender-ratio targeting mattering more here than in most other verticals. Also called: Dating, Dating Offers. Related terms: cpa, revshare, geo. See Dating traffic: https://trafficsigma.com/dating # Forex / Finance https://trafficsigma.com/glossary/forex-finance The trading, forex, and financial-services vertical - typically higher payout, lower volume, and the most regulation-sensitive vertical in this list, with GEO eligibility varying sharply by local financial law. Also called: Forex, Finance, Trading Offers. Related terms: cpa, geo, roi. See Forex / Finance traffic: https://trafficsigma.com/finance-forex # Betting https://trafficsigma.com/glossary/betting-vertical The sports and event-betting vertical - shares most of its pricing and regulatory dynamics with iGaming (RevShare/hybrid deals, heavy GEO dependence) but indexes more on live-event timing and seasonal demand. Also called: Betting, Sports Betting. Related terms: igaming-vertical, revshare, geo. See Betting traffic: https://trafficsigma.com/betting # Impression https://trafficsigma.com/glossary/impression One instance of an ad being served/rendered to a user, whether or not they notice or interact with it. The base unit CPM pricing (and reach reporting) is built on. Also called: Impression, Ad View. Related terms: cpm, ctr. See pricing models: https://trafficsigma.com/pricing # Click https://trafficsigma.com/glossary/click A user interaction with an ad that sends them to the advertiser's landing page or prelander. The base unit CPC pricing is built on, and the entry point every downstream conversion-rate metric measures from. Also called: Click, Ad Click. Related terms: cpc, ctr, cr-conversion-rate. See pricing models: https://trafficsigma.com/pricing # Conversion https://trafficsigma.com/glossary/conversion The completion of the action a campaign is optimizing for - a sale, a deposit, a lead, a signup. What a tracker records via postback/S2S, and the numerator in every conversion-rate calculation. Also called: Conversion, Goal Completion. Related terms: cr-conversion-rate, postback-s2s, cpa. See pricing models: https://trafficsigma.com/pricing # Smartlink https://trafficsigma.com/glossary/smartlink A single tracking link that auto-routes each click to the best-matching offer from a pool, based on the visitor's GEO, device, and carrier - removes the need to manually pick one offer per campaign, common in sweepstakes and nutra media buying. Also called: Smartlink, Smart Link. Related terms: sweepstakes-vertical, geo, tracker. See Sweepstakes traffic: https://trafficsigma.com/sweepstakes # Media Buyer https://trafficsigma.com/glossary/media-buyer The role (in-house or affiliate) responsible for planning, launching, and optimizing paid traffic campaigns - choosing GEOs, formats, and bids, then iterating on the tracker's performance data. Also called: Media Buyer, Affiliate Marketer. Related terms: tracker, micro-bidding. See advertiser tools: https://trafficsigma.com/for-advertisers # Self-Serve Platform https://trafficsigma.com/glossary/self-serve-platform An ad platform where the advertiser sets up, launches, and manages campaigns directly through a dashboard - budgets, targeting, and creative - without going through an account manager for every change. Also called: Self-Serve Platform, Self-Serve DSP. Related terms: media-buyer, tracker. See advertiser tools: https://trafficsigma.com/for-advertisers ## Case Studies # Pop Ads Case Study: How to Promote Shopee App Campaign in Vietnam https://trafficsigma.com/case-studies/shopee-app-vietnam-pop-ads Client: Agency. Goal: CPA (installs) ~$0.32. GEO: VNM. Category: E-commerce. An agency approached TrafficSigma with a well-known E-commerce app-install offer for the **Vietnamese market**. The goal was volume: as many quality installs as possible while keeping the cost per install (CPA) close to **$0.32**. ## Why pop ads for app installs Pop traffic circulates enormous daily volume across mobile-first GEOs like Vietnam, which makes it a natural fit for high-volume app-install campaigns where each conversion is inexpensive and the funnel is short. - Massive mobile reach across Tier-3 GEOs at low CPMs. - Short funnel: a single tap opens the store listing. - Fast feedback loop for creative and source optimization. ## How the campaign was optimized The optimization work was source-led rather than creative-led: spend was narrowed onto the best-performing sources and a frequency cap kept the same user from being shown the offer repeatedly, so budget stayed on first-touch impressions. ## Results - **Client:**Agency - **GEO:**Vietnam (VNM) - **Ad format:**Pop ads - **Goal:**App installs, priced on CPA - **Cost per install:**~$0.32 - **Volume:**thousands of installs The campaign delivered thousands of installs while holding the CPA around **$0.32** - hitting the agency target. # Push Ads Case Study: Trading Offer for Italy https://trafficsigma.com/case-studies/push-trading-italy Client: Solo marketer. Goal: CPA ~$50 reg. GEO: ITA. Category: Finance. ### Eyebrow Case Study ### Heading Push Ads Case Study: Trading Offer for Italy ### Subheading Explore the new strategy to benefit from Trading offer promotion in Italy with push traffic and optimization by TrafficSigma. ### Stat Header - Period 26 days - Client Solo marketer - Goal CPA ~ $50 reg - GEO ITA - Traffic channel Push ads ### Push Ads Case Challenge: Maximizing Efficiency for Tier-1 Trading Offer Promotion - Recently, our regular client who is already worked with many advertising formats at TrafficSigma, discovered a very lucrative Trading offer, yet quite demanding in terms of traffic quality. Mostly focusing on push ads campaigns, the client decided to get along with it and achieve the required results with the help from TrafficSigma managers and platform is optimization functionality. 2026-07-22T15:45:12Z csdHero g2Fmo7gArmLdG0VhQ5tOAH 2026-08-07T11:21:11Z en ### Sections - "I have been launching campaigns on TrafficSigma traffic for a few years now, and tested various formats like push ads, in-page, pops, domain redirect and even Telegram mini apps. As working mainly with financial offers, particularly Trading platforms, push traffic seemed like bringing the best results. Tier-1 geos show good CR for this niche, so do particular Tier-3 geos, but I stopped at Italy, as it features the best FtD rate by my experience."The initial goal was to utilise as many tools as required to keep the campaign is CPA within $50. For that, the push ads campaign was decided to launch in an in-house automatic optimization flow, with expected regular traffic sources adjustments by TrafficSigma managers manually. As the estimated campaign is duration was set up to a month, the daily budget was calculated at $150. - In order to start moving towards the desired CPA target immediately, the push campaign was adjusted exactly to get more chances on successful optimization. - The in-house optimization flow at TrafficSigma is set to select only the most performing traffic sources according to targeting parameters, whitelists, and then add them to the campaign. Thus, the sources with the highest response are going to be prioritized by default, potentially increasing the CR.Performance Mode is the perfect opportunity to set effortless traffic filtering, since push ads circulate millions of impressions daily across all the popular geos. - The best tactic to detect the creatives that will attract relevant users is to add as many product-related variables as possible, and monitor which perform better than the others. This way, by gradually removing the under-delivering creatives, the campaign will be slowly narrowed to target audience only with the precise advertisements.By adding about 5 different creatives, trying separate approaches to the audiences, we supplied the campaign with Italy-oriented push ads of strong Finance/Trading resemblance. An example of creatives used for Trading offer promotion on push ads - Narrowing down the push campaign is parameters from the launch is not only highly non-advisable, but also might be harmful as that will leave out great parts of traffic and potential audience. Considering that, after selecting Italy as the target geo, we left the primary and advanced specifying options regarding regions of the country, OS, language, browser, internet carriers, untouched.The only noticeable adjustment was setting the Impressions cap and Clicks cap both to 1 action for a person per day. Limiting these options narrows down the interactions with the potential audiences to the extent of paying only for the engagement that is more likely to bring conversions. - Since the primary target is taking only the best cost-effective traffic sources, the optimal budgeting for the push ads campaign was estimated to include as many potential sources as possible. The daily budget was set at $150, while the traffic distribution locked on ASAP, providing placements as soon as the bid hit the WinRate. - Furthermore, to supply campaigns only with the traffic of the greatest converting potential, we targeted the Premium group that contains only the already tested and performing sources. This was to secure the provision of high-quality traffic flows to the offer, while all the filtering tools to determine the most efficient push sources applied. - As required to enable some tools for advanced optimization at TrafficSigma, we connected the affiliate marketing tracking software and made sure the traffic data and conversion were attributed correctly. This was preceding the adjusting of Automated rules, a helpful optimization functionality to filter traffic sources by custom criteria on performance or profitability.To cover all the possible angles, additionally to rule-based optimization, we decided to also adjust costs with Micro bidding on some parameters at TrafficSigma manager is discretion every week. - Setting the time when the users would be the most active and responsive was also an important topic at launching the push ads campaign, and it was agreed on the displayed schedule. The audience from Italy who was particularly interested in Financial or Trading products online was expected to reach its activity peak at the selected time gap as many leads were gathered primarily during that daytime on similar promotions before. ### Results Heading Case Study Results: Cost-Effective Push Ads Promotion of Trading Offer in Italy ### Results Table - Registrations 87 - Deposits 32 - Cost per conversion $45.4 per reg / $121.87 per dep - Impressions 196 million - Clicks 92K - CPC $0.042 - Spend $3,900 ### Closing Sections - After 26 days the campaign was paused to estimate the results and even at first sight they were great.By the end of that period, the push ads campaign gained over 193 million impressions and more than 90K clicks, as the average final CPC was at $0.042. Since the client is offer was counting on both new leads and deposits, those were 86 and 32, respectively.The interesting fact is that supported by automated optimization and manager is custom bidding occasional interference several times a week, the CPA costs were significantly reduced down to about $45 per registration and $121 per deposit. - "Previously, me and my manager tested various strategies for promoting in Italy, including Manual CPC set ups, New subscriber lists, not only on push ads. By agreeing on an automatic solution promised to be the most optimal and not that complex, the results were more than satisfying. The CPA price was successfully reduced almost in half from the initial point, $45 for a lead on average, and sometimes we get it even cheaper."As the goal was complete, it seemed like a good tactic to get cheaper leads with push traffic, even though targeting Tier-1 regions that demand higher budgets. In fact, both with TrafficSigma managers expertise and automatic tools to optimize traffic sources it was achieved even with a slightly greater outcome than expected. Our client seemed pleased with the results and wished to proceed with the tests in the future, as we share this push ads case for the benefit of our marketers. # Reach Case Study: a UK iGaming Launch on Telegram Ads https://trafficsigma.com/case-studies/telegram-uk-igaming Client: Solo marketer. Goal: Registrations. GEO: UK. Category: iGaming. A reach case: how a solo marketer launched a UK iGaming offer on Telegram Ads and built up to 2.8 million impressions. Reach, not revenue - the payout side of this campaign is not published. # Case study for Casino offer with 74.48% ROI on pop ads in Japan https://trafficsigma.com/case-studies/casino-japan-pop-ads Client: Direct advertiser. Goal: Registrations, FTD. GEO: Japan. Category: Gambling. A direct advertiser ran a **casino offer in Japan** on pop traffic for five months, optimizing steadily toward first-time deposits (FTD) rather than chasing raw registration volume. ## Approach Rather than launching wide, the campaign started narrow on the most trusted Premium sources, then expanded only into sources that proved out on deposit rate. Frequency caps kept spend focused on users most likely to convert. ## Results after five months - **Client:**Direct advertiser - **GEO:**Japan - **Ad format:**Pop ads - **Goal:**Registrations, then first-time deposits (FTD) - **Run length:**five months - **Conversions:**more than 1,000 over the run - **ROI:**74.48% The takeaway: patient, deposit-led optimization on pop traffic can turn a demanding Tier-1 GEO like Japan into a durable, profitable channel. # Gambling Offer On Bangladesh With 119% ROI https://trafficsigma.com/case-studies/gambling-bangladesh-pop-ads Client: Affiliate. Goal: FTD. GEO: Bangladesh. Category: Gambling. An affiliate ran a **gambling offer in Bangladesh** on pop traffic, buying against first-time deposits (FTD) rather than registrations. The campaign closed at a **119% ROI**. ## Why pop traffic for this GEO Bangladesh is a mobile-first, Tier-3 market where pop inventory carries large daily volume at low CPMs. That combination gives a deposit-led campaign enough conversions early on to tell good sources from bad ones without spending a large budget to get there. ## Optimizing on deposits, not registrations Because the payout event was the first deposit, source quality mattered more than raw click volume: sources were kept or cut on the deposits they produced, not on how cheaply they delivered traffic. ## Results - **Client:**Affiliate - **GEO:**Bangladesh - **Ad format:**Pop ads - **Goal:**First-time deposits (FTD) - **ROI:**119% # Gambling in Canada: Push Ads Combined With Email Marketing https://trafficsigma.com/case-studies/gambling-canada-push-email Client: Affiliate. Goal: Deposits. GEO: Canada. Category: Gambling. A mixed-channel launch: email marketing alongside push ads on a Canadian gambling offer, profitable at a modest 23% ROI. # Dating on Germany with 37.17% ROI https://trafficsigma.com/case-studies/dating-germany-inpage-push Client: Affiliate. Goal: Registrations. GEO: Germany. Category: Dating. See one of the best ways to boost your revenue with in-page push ads for Dating in Germany. ## Editorial Standards # Editorial Standards https://trafficsigma.com/editorial-standards ### How we research and write - Editorial standards TrafficSigma's blog is written by our own team to help advertisers and publishers understand ad formats, verticals, and campaign setup on our platform. This page explains how we source facts, verify figures, correct mistakes, and disclose our own commercial interest in the topics we cover. 2026-07-25T07:52:22Z edStdHero 34bN4WAXyhV7Uf4aD7l5jp 2026-08-07T11:21:11Z en ### Sections - Articles are written by people who work on TrafficSigma's own advertising platform, so a large share of what we publish - ad format mechanics, targeting options, pricing models, campaign workflows - is drawn directly from how the platform itself operates. - Where an article cites a figure, statistic, or claim about the wider industry rather than about TrafficSigma, we name the source inline, in the sentence making the claim - a regulator, an industry research firm, a platform's own published data - so a reader can see where a number came from without leaving the paragraph. Articles that draw on several named sources also collect them in a closing "Sources referenced" section; shorter pieces with only an inline mention or two, or with no wider-industry claims at all, don't carry a separate section, since there would be nothing in it beyond what the text already says. - Numbers describing TrafficSigma itself (pricing, formats, geographic coverage) are checked against the current state of the platform before publication. Numbers describing the broader market are checked against the cited source at the time of writing. - Markets we write about - performance advertising, push and pop traffic, iGaming and affiliate verticals - move quickly. A figure that was accurate when an article was published can go stale; that is exactly what the "Last updated" date on every article is for, and why we revisit older posts rather than leaving them untouched indefinitely. - If you spot an error - a stale figure, a broken link, a claim that no longer holds - please tell us via the Contact Us page. We review every report. - When a correction is warranted, we update the article and its "Last updated" date. We do not quietly rewrite articles to erase a past mistake without updating that date - the point of showing it is that readers can see when an article was last touched. - TrafficSigma is a self-serve performance ad network. Our blog exists to help advertisers and publishers evaluate and use ad formats and verticals - including, naturally, our own platform. Articles may reference or link to TrafficSigma's own products and sign-up pages; where that happens it is a promotional link to our own service, not a paid or third-party affiliate placement. - We do not accept payment from third parties to influence article content or rankings on this blog. ## Authors # Nico Jaroszewski - SEO, PR, and PPC Expert https://trafficsigma.com/authors/nico-jaroszewski Nico Jaroszewski is TrafficSigma's SEO, PR, and PPC expert, shaping how the platform reaches advertisers and publishers across search, paid, and press channels. On this blog he writes practical guides to push, pop, native, and in-page push advertising, and the affiliate verticals TrafficSigma serves, from iGaming to e-commerce. Nico Jaroszewski is TrafficSigma's SEO, PR, and PPC expert. He works across organic search, paid acquisition, and public relations to grow the platform's reach, and writes the majority of TrafficSigma's blog: hands-on guides to push notifications, pop-under and pop-up formats, native ads, and in-page push, alongside deep dives into the affiliate verticals TrafficSigma serves, including iGaming, sweepstakes, e-commerce, and finance. His articles stay close to how the TrafficSigma platform itself works, walking advertisers and publishers through ad formats, targeting options, traffic quality, and campaign setup rather than abstract theory. Off the page, his focus is on the same three disciplines his title reflects: getting the right message in front of the right audience, earning press coverage that builds credibility, and running paid campaigns that perform. Connect with Nico on LinkedIn to follow his work. Areas of expertise: Performance Advertising, Push & Pop Ad Formats, Affiliate Marketing, iGaming Acquisition, Traffic Quality, Search Engine Optimization (SEO). LinkedIn: https://www.linkedin.com/in/nico-jaroszewski-220847119 ## Legal (Links only - see the file header. 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