Case Study
Pop Ads Case Study: How to Promote Shopee App Campaign in Vietnam
How an agency drove thousands of Shopee app installs in Vietnam at a ~$0.32 CPA with pop ads on TrafficSigma.
- Client
- Agency
- Goal
- CPA (installs) ~$0.32
- GEO
- VNM
An agency approached TrafficSigma with a well-known E-commerce app-install offer for the Vietnamese market. The goal was volume: as many quality installs as possible while keeping the cost per install (CPA) close to $0.32.
Why pop ads for app installs
Pop traffic circulates enormous daily volume across mobile-first GEOs like Vietnam, which makes it a natural fit for high-volume app-install campaigns where each conversion is inexpensive and the funnel is short.
- Massive mobile reach across Tier-3 GEOs at low CPMs.
- Short funnel: a single tap opens the store listing.
- Fast feedback loop for creative and source optimization.
How the campaign was optimized
The optimization work was source-led rather than creative-led: spend was narrowed onto the best-performing sources and a frequency cap kept the same user from being shown the offer repeatedly, so budget stayed on first-touch impressions.
Results
- Client: Agency
- GEO: Vietnam (VNM)
- Ad format: Pop ads
- Goal: App installs, priced on CPA
- Cost per install: ~$0.32
- Volume: thousands of installs
The campaign delivered thousands of installs while holding the CPA around $0.32 - hitting the agency target.
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